taller "destino turístico 2.0" (clara soler)
DESCRIPTION
Presentación de Clara Soler, CEO de TurisTíCaTe, sobre su intervención en el taller "Destino turístico 2.0" en el IV congreso universitario sobre redes sociales Comunica2. El congreso tuvo lugar los días 20 y 21 de febrero de 2014 en el campus de Gandia de la Universitat Politécnica de Valencia.TRANSCRIPT
![Page 1: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/1.jpg)
Clara Soler
DESTINO TURÍSTICO 2,0Evolución
@clara_soler
![Page 2: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/2.jpg)
Destino - Albaida
@clara_soler
![Page 3: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/3.jpg)
@clara_soler
Eins?? O.O
![Page 4: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/4.jpg)
@clara_soler
Web
![Page 5: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/5.jpg)
Redes sociales
@clara_soler
![Page 6: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/6.jpg)
¿Twitter?
@clara_soler
![Page 7: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/7.jpg)
Instagram #Albaida
@clara_soler
![Page 8: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/8.jpg)
Foto en Instagram
@clara_soler
![Page 9: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/9.jpg)
@clara_soler
Foto en Instagram
![Page 10: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/10.jpg)
Albaida = Destino 1.0
@clara_soler
![Page 11: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/11.jpg)
TÍTULO PRESENTACIÓN
@clara_soler
![Page 12: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/12.jpg)
@clara_soler
![Page 13: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/13.jpg)
¡¡¡Quiero ser destino 2.0!!
@clara_soler
![Page 14: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/14.jpg)
@clara_soler
Web, posicionamiento, marca…
![Page 15: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/15.jpg)
@clara_soler
Redes, App
![Page 16: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/16.jpg)
@clara_soler
Marca!!
![Page 17: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/17.jpg)
Preguntas que nos debemos hacer…
@clara_soler
![Page 18: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/18.jpg)
Objetivos- Marca- Hacer ruido- Que te vean- Crear confianza- Generar tráfico a tu web- Aumentar las visitas al destino- Escuchar - Promocionarte- Aumentar la frecuencia de visitas- Innovar
@clara_soler
![Page 19: Taller "Destino turístico 2.0" (Clara Soler)](https://reader033.vdocuments.mx/reader033/viewer/2022052306/547b01acb37959932b8b4cf6/html5/thumbnails/19.jpg)
Los pilares- La web- Posicionamiento Web- Reputación- Redes sociales- Blog- Publicidad online- Email marketing- Acciones de marketing
@clara_soler