taller de email marketing
DESCRIPTION
En este webinar veremos los elementos necesarios para hacer email marketing de manera profesional y enfocada a resultados.Veremos mediante ejemplos cómo debe ser un email, cuál debe ser su objetivo, la importancia de tener una estrategia y, entre otras cosas, para qué utilizar una herramienta específica para hacer email marketing.En la segunda parte del webinar se realizará por parte del ponente una demostración práctica del envío de una campaña de email marketing sobre la plataforma Emblue.Paso a paso iremos viendo los diferentes aspectos que tenemos que tener en cuenta a la hora de realizar un envío masivo de correos, haciendo especial hincapié en aquellas cuestiones de especial importancia para garantizar la máxima efectividad de nuestro envío.Asimismo, los asistentes conocerán de primera mano los tipos de informe que este tipo de plataformas entregan tras el envío de una campaña así como los diferentes parámetros que sirven de medida para evaluar la efectividad de la misma.TRANSCRIPT
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Email marketingAbril 2012
Pablo Rueda SalgadoDirector de Estrategia de belou
marketing y comunicaciónDirector emBlue España
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Lo que el email marketing puede hacer por ti
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La mejor manera de Invertir online!
Fuente: www.email-marketing-reports.commayo 2010
según MarketingSherpa, el 67% de las organizaciones esperan aumentar sus presupuestos para Email Marketing este año; por cada dólar invertido en 2012 en Email Marketing, el ROI será de 39,40$, tal como afirma Direct Marketing Association; y Forrester Research publica que la inversión hecha en el Email Marketing pasará de 1,3 billones de dólares en 2010 a 2 billones en 2014.
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Lo que vosotros tenéis que hacer por el email marketing
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ALGO QUE CONTAR
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OfertaComunicaciónEncuestaPromociónInforme…
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Parte técnica: Maquetación
CSS InlineW3C compatibleUso de AltsSin texto invisibleLinks a dominios no a IPs
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Un email todos los días?
Todas las semanas?
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Un email en una imagen?
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Vídeo en el email?
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Archivos adjuntos?
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Emails interminables o el afán de contarlo todo en un email
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La “landing”
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Conclusiones parte email/landing:• Controlar la maquetación
(o poner texto)• Mensaje claro, único• Asunto corto, claro• Momento del envío• 1 llamada a la acción• No archivos adjuntos,
vídeo, etc.• Fondo blanco• Probar creatividad,
asunto, momento de envío, llamada a la acción
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Asunto, parte estratégica
PersonalizaHazlo corto y claroHazlo interesante : piensa en el receptorQué quierestestea
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Asunto: Parte técnica
Evita simbología extraña Evita acentosEvita “GRATIS; SEX; FREE!!!!!”
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4. Una herramienta, porqué? Para qué?
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Para que llegue!Para poder segmentarPara poder enviar muchos emailsPara tener reportesPara hacerlo rápidoEtc.
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Además:
Que tenga plantillas
Que esté integrado con redes sociales
Que esté integrado con Google Analitics
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Pablo Rueda SalgadoDirector de Estrategia de belou
marketing y comunicaciónDirector emBlue Españ[email protected]