C.K

.Ku

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How Social, Mobile, Analytics & Cloud is Reshaping Your Business & Your Marketing

@SupraMBA #PCATX17

TALKING SMAC !

Keep Talking SMAC !

C.K. Kumar

♦ SMAC - Why is it becoming critical?

♦ Impact to Business Strategy

♦ Impact to Marketing

♦ SMACing Successes

♦ Key Takeaways

Agenda

Keep Talking SMAC !

C.K. Kumar Source: Blue Hill Research

SMAC – Why Is It Critical?

MOBILESOCIAL

ANALYTICSCLOUD

ProductivityAnywhere

Data DrivenTechnology

Real TimeInteractions

ContextualizingReality

SMAC

Keep Talking SMAC !

C.K. Kumar Source: Blue Hill Research

SMAC – Why Is It Critical?

CLOUD

ANALYTICS

MOBILE

SOCIAL

CLOUDANALYTICS

MOBILE

SOCIAL

IDEAL REALITY

Keep Talking SMAC !

C.K. Kumar

DATA GRAVITYOrigination of Data

Location of Data

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C.K. Kumar

Post-Digital Enterprise: Key Challenges

♦ Digitized Commoditization

♦ Customer Engagement

♦ Pricing Optimization

♦ Shrinking Product Lifecycle

♦ Boosting Productivity

♦ Emerging Omni-Channel

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C.K. Kumar

SMAC – SUCCESS CRITERIA

♦ Marginal Cost

♦ Access to Knowledge

♦ Datafication

♦ Interface Friction

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C.K. Kumar

SMAC – BUSINESS STRATEGY

♦ Everything is Accelerated, Accessible & Always ON

♦ Flexible Business Model

♦ Transaction Interaction

♦ Competition Collaboration

♦ Frenemies with Benefits

♦ Empowerment – Customers, Employees, Partners, Owners

♦ Connected Workforce, Agile Employees

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C.K. Kumar

SMAC – MARKETING STRATEGY

♦ Mobilize to Mobilize

♦ Accelerated Lead Generation

♦ Multiple sources, quicker responses

♦ Customized Customer Interactions

♦ 1:1 Data-driven Personalization♦ Online Communities

♦ Off-Line Online

♦ Synchronization♦ Integrated UX

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C.K. Kumar

Consumer Bank Case Study

Source: McKinsey

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C.K. Kumar

SMAC – Key Takeaways

♦ More changes in next 3 years than past 50 years*

♦ SMAC is an approach, NOT the solution

♦ SMAC is everywhere BUT distributed unevenly

♦ Growth rates are logarithmic, NOT arithmetic

♦ Seek opportunities at the Interfaces

* KPMG – 2016 Global CEO Outlook

Keep Talking SMAC !

C.K. Kumar

Thank You