talking human, speaking social by penina rybak
DESCRIPTION
** My Presentation Slides for the WCEC Event 6/10/14 ** http://www.wcecnj.org/seminar-details.aspx?ClassID=848 Crafting a digital avatar with heart is a necessity, not a luxury, in today’s tech-driven, globally connected, uber-competitive, and fast paced startup culture. A successful entrepreneur in the iEra needs to rethink the definition of community. Especially women entrepreneurs. Why? Because we are particularly effective social media users who are biologically hardwired to appreciate its global reach and accessibility. Because we can use empathy and collaborative skills to make it work for us by networking and acting on our understanding of the human mind and how buyers buy. That’s why humanizing one’s digital avatar and “talking human” is crucial to the social communication and social technology process. Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different locales, industries, and venues. Thanks to technology, especially social technology, ecosystems are being defined and refined on an almost daily basis, thus promoting disruptive innovation and new opportunities.TRANSCRIPT
Talking Human: Creating a Digital Avatar with Heart
WCEC Business Growth Meet-up6/10/14, Summit NJ
Presents
Speaking Social: An Introduction to Social Media in the iEra
By Penina Rybak
CEO, Socially Speaking LLC
Director: The NICE Initiative for Female Entrepreneurship
Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur: How to Balance Your Cravings for Humanity & Technology in
Today’s Startup Culture©2014, Socially Speaking LLC, All Rights Reserved
My Digital Footprint:
LinkedIn Page: Penina Rybak Email: [email protected]
Website: niceinitiative.com, sociallyspeakingLLC.comAbout.Me: http://about.me/NICE.Initiative/#
Twitter: @PopGoesPeninaTumblr: The NICE Initiative http://niceinitiative.tumblr.com
WordPress Blog for Book: http://niceinitiativeblog.wordpress.comHuffington Post Column: http://huff.to/1blTu8J
Pinterest: Peninaslp Slideshare:
http://www.slideshare.net/PeninaRybakMACCCSLPTFacebook: The NICE Initiative https://www.face
book.com/TheNiceInitiativeForFemaleEntrepreneurshipGoogle +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurship
YouTube: storytellergalVimeo: https://vimeo.com/user19684006
©2014, Socially Speaking LLC, All Rights Reserved
Talking Human - Creating a Digital Avatar with Heart: An Intro
Whom Do We Thank for Digital Avatars?Millenials!!!
Your Life Online & Offline MUST Be Balanced!
Your Digital Avatar Must Consistently and Creatively Balance & Mirror “Me” & “We”!
The NICE 3 E’s of Engagement:
• Educate
• Entertain
• Encourage Change
Talking Human = Emotional ResonanceEmotional Resonance is the #1 Goal in
Social Media & Entrepreneurship!
It’s Achieved Through Laying Train Tracks for Better Storytelling
• Visuals
• Humor
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human > Better Emotional ResonanceVisual Content Marketing is the driving
force behind new trends in social media. But at the end of the day, it's finding the absurd in the human
condition, and "sharing a moment" by collectively laughing about it, that counts. It spurs collective change, promotes branding, and gives the competitive, solitary, sometimes
grueling nature of entrepreneurship in the iEra
its wings to be free, and be more in touch with humanity.
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human > Emotional Resonance
To Learn More, Check Out:
• The NICE Reboot Book Chapter 2
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
• Penina Rybak’s Slideshare Page
• Penina on Twitter: @PopGoesPenina
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human = Problem SolvingQuestions to Ask:
• What Pain Points Are You Addressing?
• How Do You Know? (Social Listening and Content Curation)
• How Will They Know? (Content Creation, Blogging, and Social
Media Channels)
• How to Problem Solve Methodically for Long Term Effects?
Text ©2014, Socially Speaking LLC, All Rights Reserved
To Learn More, Check Out:
• The NICE Reboot p. 25, 187
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human = Problem Solving
Finding Your Niche = Understanding the “Politics of the Playground”Questions to Ask:
• What’s Your Learning Style?
• Who’s Your Target Audience? Buyer Personae?
• When’s Your Timer Up? Creative Constraints?
• What’s Your Mobile Tech IQ? Your Stand on Automation?
• What’s Your Millennial Game Plan?
• What’s Your Digital Reputation Management Plan?
Text ©2014, Socially Speaking LLC, All Rights Reserved
To Learn More, Check Out:
• The NICE Reboot p. 120-132, 162-164, 171-172
• The NICE Reboot Amazon Reading List:http://amzn.to/1iQEch1
• Profiles & Archetypes:
http://dianebertolin.comhttp://moz.com/blog/personas-understanding-the
-person-behind-the-visit
http://www.pamorama.net/2014/02/08/buyer-personas-content-marketing/?
utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=pamorama
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
Text ©2014, Socially Speaking LLC, All Rights Reserved
Finding Your Niche = Understanding the “Politics of the
Playground”
Final WordsThanks to Millenials, social media is now a powerful business tool that can and should be
leveraged for emotional resonance with others, greater global problem solving, and more
refined and defined digital marketing campaigns.
Four Successful Digital Avatar Traits:
• Fosters relationships & interactions across platforms
• Uses technology playfully AND meaningfully
• Connects behavior with products/brands
• Visibly networks & combines ideas & outcomes in new, positive, creative, & unexpected ways
Text ©2014, Socially Speaking LLC, All Rights Reserved
Suggested Links1. http://zite.com
2. http://alltopstartups.com
3. http://www.socialmediaexaminer.com
4. http://www.steamfeed.com
5. http://blog.bufferapp.com
6. http://rebekahradice.com
7. http://weighyourmind.com
8. https://www.americanexpress.com/us/small-business/openforum/explore/
9. http://blog.startupprofessionals.com/2014/05/customer-engagement-is-key-to-branding.html
10. http://www.makeuseof.com/tag/6-free-social-media-guides-business-owners-read/
11. http://www.businessesgrow.com/2014/05/27/social-media-mistakes/
12. http://blog.bufferapp.com/free-image-sources-list?utm_content=buffer95c32&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
Text ©2014, Socially Speaking LLC, All Rights Reserved
By Penina Rybak MA/CCC-SLP, TSHHSpeech-Language Pathologist, Educational Technology Consultant
Founder/CEO Socially Speaking LLCAuthor: The NICE Reboot-How to Become a Better Female Entrepreneur
Creator: The Socially Speaking™ iPad AppWebsites: sociallyspeakingLLC.com & niceinitiative.com
Twitter: @PopGoesPenina
Try the Socially Speaking™ Experience!Join the NICE Initiative for Female Entrepreneurship!