talking health in a social age, ncrsmem presentation
TRANSCRIPT
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Talking Healthin a Social Age
James GarrowPhiladelphia Department of
Public Health
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Public Health Emergenciesare Different
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(in four ways)
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1. No alarms
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2. Worldwide scope
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3. Slow burn
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4.…and sometimes,
there is no emergency
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Risk Communication
as Response
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Implement protective measures
Believe recommendations
Hear and understand recommendations
Receive recommendations
Send recommendationsResponders
Public
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Implement protective measures
Believe recommendations
Hear and understand recommendations
Receive recommendations
Send recommendations
Trusted
Available
Appropriate
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Every day, we need to work to change mindsand behavior,NOT focus on
response
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Be different
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Be interesting
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Be timely
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Concerns Duringthe Emergency
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1. Rumors and misinformation
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2. Stigmatization
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Stigmatization: To characterize or brand asdisgraceful or ignominious.
YouTube commentsNewspaper article
commentsHate speech
Anonymity
Fear of the “other”
H1N1
SARS
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3. Stay in your lane
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Summation
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Social media is a part
of EVERYDAY LIFE.We might as well use it, and benefit
from what we learn.
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Thank youhttp://about.me/jga
rrow