talking heads - "something something something social media" for social media forum 2010
DESCRIPTION
Presentation for the Social Media Forum 2010. Sneakily we named it "Something Something Something Social Media" because it sounds sexier than the actual title "Tackling Social Media the right way: Strategy & Policy"TRANSCRIPT
![Page 1: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/1.jpg)
Conversation starters
Social Media Forum 2010
![Page 3: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/3.jpg)
Something SomethingSomething Social MediaTackling Social Media the right way:
Strategy & Policy
![Page 4: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/4.jpg)
Social Media?
![Page 5: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/5.jpg)
Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
![Page 6: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/6.jpg)
From one-way
Website
User User
![Page 7: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/7.jpg)
To two-way
Website
User User
![Page 9: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/9.jpg)
To a roundabout
Website
User User
![Page 10: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/10.jpg)
Social Mediafor businesses
![Page 12: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/12.jpg)
Social mediaStart with a strategy
Build relationships (not campaigns)
Build communities (not websites)
Integrate (don’t interrupt)
Communicate (don’t shout)
Organic (not artificial)
![Page 13: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/13.jpg)
Congratulations!
![Page 16: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/16.jpg)
Just one more thing...
![Page 17: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/17.jpg)
Social Media Policy
![Page 18: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/18.jpg)
Social Media PolicyWhat?
Why?
Who?
How?
![Page 19: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/19.jpg)
Guidelines
Ethical code
How to react
Personal? Corporate?
What can and cannot be said?© eye2eye
![Page 20: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/20.jpg)
ExamplesScenario
![Page 21: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/21.jpg)
Social Media PolicyWhat?
Why?
Who?
How?
![Page 22: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/22.jpg)
People talk behind your back
Positive
Negative
Not enough
© www.lamazone.be
![Page 23: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/23.jpg)
Why?Uniformity
Responsability
Just another communication policy
![Page 24: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/24.jpg)
Social Media PolicyWhat?
Why?
Who?
How?
![Page 25: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/25.jpg)
PR Communication
Marketing
HRInternal communication
Customer service
IT
© www.lamazone.be
![Page 26: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/26.jpg)
You decide(but please... not IT)
![Page 27: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/27.jpg)
Who?Everyone hoe koppel ik deze aan die
ervoor?
Everyone is involved
50%
Ambassadors
© www.lamazone.be
![Page 28: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/28.jpg)
Social Media PolicyWhat?
Why?
Who?
How?
![Page 29: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/29.jpg)
How?Strategy
Online tools: eg www.policy.net
Internally
Externally
![Page 30: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/30.jpg)
Examples
![Page 31: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/31.jpg)
“Jeweller T. is a crook”
Negative experience
Escalation
© www.lamazone.be
![Page 32: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/32.jpg)
Examples
The Streisand Effect
© JCT (Loves) Streisand*
backfires
Blocking information
![Page 33: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/33.jpg)
Cease & Desist
Ripple effect
Mainstream Media
Comments on newssite
© www.lamazone.be
![Page 35: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/35.jpg)
Examples
Scenario
Discovery
Evaluate
Respond
![Page 36: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/36.jpg)
Good luck!Work hard.
![Page 37: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/37.jpg)
Questions?
![Page 38: Talking Heads - "Something Something Something Social Media" for social media forum 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051412/54b7a95d4a795993718b4902/html5/thumbnails/38.jpg)
W: www.talkingheads.be
T: @talking_heads
T: +32 9 269 52 45