talk to ausbiotech on ideation technologies
TRANSCRIPT
Ideation technologiesand their emerging implications
Kate Morrison, Vulture Street
23rd September 2009
Generation of
innovation process
Description
1st: Supply push Science → Technology → Applications by firms to
market
2nd: Market pull Market demand → R&D → technology &
manufacture → sales
3rd: Coupling
model
Science and technology → interactions between
R&D, design, operations, marketing, etc → Markets
4th: Collaborative
model
Science and technology → interactions between
R&D, design, operations, marketing → Markets
5th: Strategic,
integrated & open
Systematic interactions with all sources of
knowledge
Innovation technologies
Ideation technologies: about people and
ideas
Book club recommendations....
The innovation process
Other examples of jam topics
“Can we combine existing products in some way to create new revenue opportunities?”
“How do we save large amounts of money without redundancies?”
“What are the key things we need to do in response to Hurricane Katrina?”
“What opportunities are there for collaboration in the Queensland marine sector?”
Long tail of contributions
0%
2%
4%
6%
8%
10%
12%
14%
16%
1st 3rd 5th 7th 9th 11th 13th 15th 17th 19th 21st 23rd 25th 27th 29th 31st
Proportion of ContributionsMost to Least Prolific Participant
1
3
24
6
5
Top 3 participants by
volume responsible for
38% of contributions
In summary
• Innovation processes evolve
• Ideation technologies lower the cost of
collaborative innovation
• Ideas from your crowd provide new
knowledge and insight... how will you
respond?
