talk like ted: 3 unbreakable laws of communication
DESCRIPTION
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.TRANSCRIPT
TEDLIKETALKO F C O M M U N I C A T I O N
3 U N B R E A K A B L E L AW S
CARMINE GALLOKeynote Speaker | Bestsel l ing Author
reveals the secrets behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.
Carmine Gallo
Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation.
#1 New York Times Bestselling author of To Sell Is Human and Drive. DANIEL H. PINK
Magnificent insight. This book will make youa much better speaker.GUY KAWASAKIformer chief evangelist of Apple and author of APE
TED presentations have been viewed online more than
1 Billion times.
Ideas are the currency of the 21st century.
persuasively
The abilityto communicate
your ideas
is the single greatest skill you need to accomplish your
Spreading your ideas in the 21st century requires a 21st century model of communication.
It’s a multimedia generation.
We communicate in photos, videos and 140 character tweets.
Using brain scans, scientists have learned
more in the past ten years about how we
process information than they’ve learned in all civilization to date.
what moves people what moves people what moves people what moves people That means we knowwhat moves people and we can prove it.
Theworld’s mostengaging and persuasivepresentations obey
three laws:
Emotional Novel Memorable1
Present content in ways I’ll never forget
Teach me something
new
Touch my heart
2 3
Emotional MemorableNovelTeach me something
new
Present content in ways I’ll
never forget
1
Touch my heart
Passion is the thing that will help you create the highest expression of your talent.
LARRY SMITHTEDx, 2011
Unleash the master within.
Dig deep to identify your unique and meaningful
connection to your presentation topic.
Unleash the master within.
Passionleads to mastery
“What makesmy heart sing?”
Ask yourself,
Passionis everything
contagious
Researchers are finding that
passion is- and they can prove it scientifically.
If you meet someone who is genuinely passionate about a product or idea, it will influence your perception of that product or idea.
storytellingMaster the art of
Stories are just data with a soul.
TEDx Houston, 2010BRENE BROWN`
BRYAN STEVENSONis a civil rights attorney who successfully argues
cases in front of the U.S. Supreme Court.
Stories made up 65% of his TED
2013 presentation.
BRYAN STEVENSONis a civil rights attorney who successfully argues
cases in front of the U.S. Supreme Court.
65%Pathos
25%Logos
10%Ethos
Storytelling is what Aristotle called “Pathos,” one of three
components of persuasion.
Your brain on stories.
At Princeton University, Uri Hasson does research
on storytelling by attaching electrodes to people.
He finds that when somebody tells a story,
certain parts of the brain
light up.
Your brain on stories.
At Princeton University, Uri Hasson does research
on storytelling by attaching electrodes to people.
He finds that when somebody tells a story,
certain parts of the brain
Those same regions are stimulated in the
brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the
same effect, because the listener doesn’t
understand the content.
He calls it brain to brain coupling.
In other words, tell me a story and
our brains are insync.
Novel MemorablePresent content in ways I’ll never
forget
EmotionalTouch my
heartTeach me
something new
2
Dr.A .K PRADEEP
Our brains are trained to look for something brilliant and new,
something that stands out, something that looks delicious.
Author, The Buying Brain
ROBERT BALLARD
Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live.
Ocean explorer, discovered Titanic in 1985
A fresh, new, and unexpected twist on an old idea releasesdopamine, your brain’s natural “save button.”
Cognitive processingconsumes alot of energy especially on the brain.
“Thou shalt not simply trot out thy usual shtick.”
TEDCommandmen t
The jaw-dropping moment.
BILL GATESmade headlines when he released mosquitoes into the audience during a presentation on malaria.
Jaw-dropping moments create what neuroscientists call an“emotionally charged event,”a heightened state of emotion that makes it more likely that your message will be stampedon a person’s brain.
Novel
Emotional
3
MemorableEmotionalTouch my
heart
NovelTeach me something
new
Present content in ways I’ll never forget
3
Stick to the 18 minute rule.
No TED speaker is allowed to talk for more than 18 minutes.
It turns out 18 minutes is the ideal length of time to deliver a presentation.
Speaking for too long results in“cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they
forget everything you said.
18 minutes is long enough to be serious
and short enough to hold people’s attention.
TED CuratorCHRIS ANDERSON
Create visually intriguing slides.
Scientists have produced a mountain of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.
10%10
20
30
40
50
60
70
80
90
100
Retention
If you hear information delivered verbally, you will remember 10% of the information.
65%
10
20
30
40
50
60
70
80
90
100
Retention
Add a picture and retention soars to 65%.
If you hear information delivered verbally, you will remember 10% of the information.
Bill Gates and Bonoare examples of TED speakers who had slides with no bullet points.
The slides were photographs, images, or animations.
NEGATIVEEFFECTS
TEMPERATUREINCREASECO2
Stay in your lane.
Oprah credits her success to“knowing my lane and staying in it.”
Identify your life’s core purposeand relentlessly follow that purpose to become everything you were created to be.
You have the capacity to move people, to educate and electrify, to inform and inspire. You have ideas that were
meant to be heard.
Use your voice to astonish people, lift their spirits,
fill their souls and change the world.
Join my list
Go to TalkLikeTED.comto sign up and receive a free video and pdf.
YOUTHANK
CARMINE GALLOKeynote Speaker | Bestsel l ing Author
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