talk life llc 10 minute deck (silver and gold)
TRANSCRIPT
FOUNDING TEAM
Jeff Vogt, Eric Shaw
On-Demand Mental Wellness Counseling
V 1.0
This document does not constitute an offer to sell or a solicitation to purchase. It contains confidential information, including trade secrets, and may not be reproduced without the express permission of the
company named above.
TALK LIFE
54 Million Americans annually with mental health issues do not seek help
On-Demand Counseling:Convenient, Anonymous, Cost-Efficient
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FOUNDING TEAM3
JEFF VOGT:3rd Venture working with
Technology Efficiency
ERIC SHAW:Business Development
generated over $1M in revenue
Vision Passion Experience
EXECUTIVE ADVISORY BOARD
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Role: Along with Founders - provide executive leadership in lieu of CEO
Cameron Truesdell: Seasoned Entrepreneur
David Talon: Growth Specialist
Peter Shankman: Marketing Guru
CEO search on investor request
PROBLEM & MARKET5
Relationships
Life Stresses
Financial Worries
54 MILLION Americans
Market Size: $25 Billion Annual Growth Rate: 6.7%
ON-DEMAND COUNSELING6
24x7 access to network of accredited counselorsCustomer / Counselor relationships encouraged
Goal: Connection time in under 5 minutes
Web Based
Anonymous
Immediate
Cost Effective
Convenient
COUNSELOR BENEFITS7
Talk Life takes care of all business functions
MARKETINGCLIENT ACQUISITIONAUTOMATED BILLING
FLEXIBLE WORKING HOURS
BUSINESS MODEL
Consumer revenue: $120 per hour split 60% to Counselor
Additional Revenue Channels:
Corporate Employee Benefits: $300 Billion in productivity losses annually
Service offered to government: 300,000 returning veterans from Iraq War with 30% Projected PTSD
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DIRECT COMPETITION
Established, proven market
No dominant player
Talk Life Differentiators:
Marketing Focus Counseling Specific Quality Simplicity
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MARKETING STRATEGY
Low-Cost Organic Traffic
Stigma Reduction Campaign
Marketing Guru: Peter Shankman
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Supplemental Strategies:Branding & Product Differentiation
MARKET ACCEPTANCE
4 day test: 6,214 Visitors (1.15% conversion rate)
Projected 45,000+ monthly visitors
Limited Regional Deployment begins Q4, 2008
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FINANCIAL OVERVIEW12
Counselors work 50 hrs / month60% time in billable session
FY1 FY2 FY3
Counselors
Revenue
EBITDA
% of Revenue
193 808 1,418
$3.0M $21.8M $51.1M
($0.4M) $3.6M $12.9M
-15% 17% 25%
EARLY STAGE MILESTONES13
Regional Limited DeploymentRaise CapitalHire Early Support TeamBegin Marketing / BrandingLaunch Talk Life
Mon
th
1
5
EXIT STRATEGY
Acquisition by HMO or Large Online Health Provider
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Same Industry Acquisitions:
Ingenio.com $195M @ 2.0X
Kasamba.com $40M @ 3.3X
CAPITAL REQUIREMENT15
Scaling Stage: $600K(4 to 6 months later)
Seed Stage: $600KTarget: Jan. 2009
Required Investment: $1,200,000
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Customer Arrives at
Clicks "Talk Now" Button
Provides phone number
Customer's phone rings, Counselor on
the line
Customer and Counselor are now
connected
Unbilled "Intro Period"to establish
relationship
Provides billing information
Session(billed in quarter hour
increments)
Call Ends
Wrapup Screen
- Session Summary- Feedback Collection- Make Counselor 'Preferred'- Member Registration
Chooses session preferences
SUPPLEMENTAL: The Talk Life Process
$193 Billion in indirect losses from serious mental illnesses to US economy annually
Talk Life B2B model similar to Employee Assistance Programs (EAP)
EAPs have incentive for low utilization
Talk Life model price competitive and encourages employee usage
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American Journal of Psychiatry: Tallying Mental Illness' Costs, Time CNN, May 9, 2008,http://www.time.com/time/health/article/0,8599,1738804,00.html
SUPPLEMENTAL: Corporate Benefits Model (B2B)
300,000 returning veterans from Iraq War
30% Projected PTSD incidence
Poor mental healthcare availability and support
Rural veterans (44%) have limited / no counselor access
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NRHA - Rural Veterans - A Special Concern for Rural Health Advocates, 2007,http://www.ruralhealthweb.org/index.cfm?objectid=3F08AD64-1185-6B66-88009266E070E627
SUPPLEMENTAL: Veterans Benefits (B2G)
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40% Increase in internet purchasing since 2006
94% of Americans purchasing online
21% growth in healthcare related web traffic in 2008
Nielsen Reports, 875,000,000 Have shopped onlineNeilsen Online, Dec. 2007http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=0bfef273110c7110VgnVCM100000ac0a260aRCRD
Top 10 Health Information Sites by Unique VisitorsJuly 2008 vs. July 2007Source: comScore Media Metrihttp://www.webguild.org/2008/09/twenty-one-percent-growth-in-health-information-sites.php
SUPPLEMENTAL: Web Trends
Niche is text and scheduled counseling. Process & Technology not targeted towards on-demand audience
Stated goals ≠ growing individual markets. Can’t outperform specialty providers (Talk Life) as a broad provider
Marketing to customers and counselors already established in Christian counseling niche
Phone counseling not integral or prevalent in model, website, or counselors
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SUPPLEMENTAL: Competition Niches
Suicidal / homicidal clients directed to Local 911 facility
Counselors maintain individual malpractice insurance
Informed Consent & Confidentiality for Clients detailed before treatment begins
Doctor / Patient relationship regulations adhered to
Medical records encrypted and require patient consent for release
Point-of-sale disclaimer and client location information ensure adherence to state licensing laws
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SUPPLEMENTAL: Legal Responsibilities
Maria Nutile, Nutile Law - 25 Years in Health Law practice