talentguard compensation planning campaign 1 · title: how to use compensation planning to attract,...

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Compensation Planning Demand Generation Campaign

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Page 1: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

CompensationPlanningDemandGenerationCampaign

Page 2: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

Introduction

WelcometoTalentGuard’s CompensationPlanningCampaign!

Feelfreetobrowsethroughtheslidesandfamiliarizeyourselfwithourdemandgenerationemailcampaigns.Hereyouwillfindcommunicationsthatpromoteasingleproductinoursuite.Eachpresentationincludesanimageoftheactualemail,title,emailcontent,andlinktotherelevantblog.

Page 3: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

CustomizingtheEmails

ThisisaTalentGuard’s standardemailtemplate.Thecolorofthetemplatereflectstheproduct.

Ifyoualreadyhaveacompany-brandedemailtemplate,youcancutandpastethecontentintoit.

Inyourtemplate,besuretoincludeatitle,logo,websitelink,phonenumbersocialmedialinksandcalltoaction.

Page 4: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

CampaignStructure

Email1 Email2 Email3 Email4-5orInfographic

WebinarInvitation

LIVEWEBINAR

DownloadWebinar

ProductPromotion

4-5ThoughtLeadership(productthemedEmails– CTA:ReadBlog 3WebinarPromotionandRecordingDownloadProductPromotion/Livedemo

Page 5: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

CampaignAssetSummary

• Email1:CompensationConsiderationsinAttractingTopTalent

• Email2:CompensationConsiderationstoIncentivizeTopTalent• Email3:CompensationPlanningtoRetainTopTalent• Infographic4:PayForTopPerformance:5ReasonsWhyCompensatingYourTopPerformersShouldBeYourTopPriority• WebinarInvitation5:HowtoUseCompensationPlanningtoAttract,Incent,andRetainTopTalent• PostWebinarDownload6:DownloadtheRecordedWebinar

Page 6: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

EmailBody:Title:CompensationConsiderationsinAttractingTopTalent

Companymanagement,andhumanresourcedepartmentsinparticular,areoftenguiltyoftreatingtalentmanagementsolutionsasfiveormoreseparateprocessesusedtobuildastrongemployeebase.However,itistheintegrationandflowbetweenalloftheseapplicationsthatwhencorrectlyusedallowsexceptionalorganizationstoleavetheircompetitioninthedust.Considerhowcompensationplanningandmanagementfactorsintoeveryfacetofanindividualbusiness.Let’sstartwithrecruiting,howdoesoneattractandbringtoptalenttoanorganization?Readtheblogtolearnhow.

Linktoblog:https://talentguard.com/compensation-considerations-in-attracting-top-talent/

Page 7: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

Emailbody:Title:CompensationConsiderationstoIncentivizeTopTalent

Companymanagement,andhumanresourcedepartmentsinparticular,areoftenguiltyoftreatingtalentmanagementsolutionsasfiveormoreseparateprocessesusedtobuildastrongemployeebase.However,itistheintegrationandflowbetweenalltheseapplicationsthatwhencorrectlyusedallowsexceptionalorganizationstoleavetheircompetitioninthedust.Considerhowcompensationplanningandmanagementfactorsintoeveryfacetofanindividualbusiness.Let’sconsiderperformancemanagement.Howdoesoneproperlyincentivizetoptalenttoachievetargetedbusinessgoals?Readtheblogtolearnhow.

Linktoblog:https://talentguard.com/compensation-planning-to-incentivize-top-talent/

Page 8: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

EmailBody:Title:CompensationPlanningtoRetainTopTalent

Theaverageemployeewillhaveatleasttenjobsbeforetheyturn48.That’satenureofaboutthreeyears.Lackofcareeradvancementisalwayscitedasatopreasonwhyemployeesleave.Thisisparticularlytrueamongstmillennials.Butyoucan’tjustgiveemployeesgreaterresponsibilityandcompensationiftheyarenotreadyforit.Readtheblogtolearnthethreekeystepstoensurethatyouaredeveloping,paying,andentrustingtherighttalent.

Linktoblog:https://talentguard.com/compensation-planning-to-retain-top-talent/

Page 9: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

EmailBody(InfoGraphic):

Title:PayForTopPerformance:5ReasonsWhyCompensatingYourTopPerformersShouldBeYourTopPriority

Topperformersareacompany’sgreatestasset,buttheywillleaveiftheyarenotvaluedandcompensatedfairly.Ifyoudonothaveacompensationplanthatwillallowyourtopperformerstothrive,youwillpaytheprice.Viewthisinfographictoseethe5ReasonsWhyCompensatingYourTopPerformersShouldBeYourTopPriority.

Linktoblog:https://talentguard.com/pay-for-top-performance-infographic/

Page 10: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

WebinarInvitation:Title:HowtoUseCompensationPlanningtoAttract,Incent,andRetainTopTalent

Compensationconsistentlyranksasatopreasonwhyemployeeschoosetojoinandremainatanorganization.Yet,companiesconstantlystrugglewiththesimpletasksofprovidingtherightsalaryandbonusstructurestorecruitandmaintainthebestpeople.ThisislargelyduetothefactthatHRcarriestoomuchoftheburdenforrunningtheannualcompensationplans.

JoinTomMcKeown,PresidentofNorthAmericaforCuro Compensation,asheshareshowtousecompensationplanningtoliberateyourHRdepartmentandempowerfrontlinemanagerstoprovidetherightpayplanstoattract,incent,andretainthebesttalentatanyorganization.

Linktodownload:https://talentguard.com/how-to-use-compensation-planning-to-attract-incent-and-retain-top-talent-download/

Page 11: TalentGuard Compensation Planning Campaign 1 · Title: How to Use Compensation Planning to Attract, Incent, and Retain Top Talent Compensation consistently ranks as a top reason why

Linktodownload:https://talentguard.com/how-to-use-compensation-planning-to-attract-incent-and-retain-top-talent-download/

PostWebinar Download:Title: HowtoUseCompensationPlanningtoAttract,Incent,andRetainTopTalent

Istheannualperformancereviewdead?AgrowingbandwagonofCEOsandseniorHRleadersarepredictingtheendoftheineffectiveanduniversallydespisedannualperformancereview.Manyleadershaveproposedthrowingreviewsoutaltogether.Wedon’tbelievethisistherightsolution.