talent, place & prosperity - c2er...detroit quicken loans. surging city center job growth joe...
TRANSCRIPT
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Talent, Place & Prosperity !
Joe Cortright
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Synopsis
• The City Vitals Framework • City Observatory • Distinctiveness • Prices & Places
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Cortright Bio
ImpresaPolicy advice to public and private leaders on
economic policy
EconData.Net Data for understanding regional economies
Brookings Applying industry clusters to economic development
CEOS for Cities Benchmarking metropolitan econonomies
City Observatory What matters to city success
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Framework
Talent Innovation Connections Distinctiveness
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Mission
City Observatory is a virtual think tank, contributing original data-driven research and regular commentary on what matters to city success, focused on how building great places to live can attract, develop and harness talent to create widely shared opportunity.
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CityReports
• Young and Restless • Lost in Place • Surging City Center
Jobs • Less in Common
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Talent & Connections
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Talent determines prosperity
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Talent now seeks placeThinking about how you will look for and choose your next job, which of the following statements best reflects your opinion? (Asked of 1,000 25-34 year old college graduates)
Look for the best job I can find. The place where it located is pretty much a
secondary consideration.
1
0% 18% 35% 53% 70%
Look for a job in a place that I would like to live
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Concentration of College-educated 25-34 year-olds
3 miles from CBD
Growth of 25 to 34 year-olds
1990 to 2000 +30 Percent
!Share of
25 to 34 year-olds with a 4-year degree
54 Percent
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Nationally: Close-in neighborhoods growing twice as fast
0%
10%
19%
29%
38%
Metro Close-In
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What young talent seeks
• Dense • Diverse • Interesting • Bikeable • Walkable • Transit-Served
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The new reality of economic development:The HR Department now drives business location and expansion decisions
!
• Where can we find lots of talented workers?
• Where can we easily attract more?
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For companies hoping to hire top talent, the simple fact is that most tech workers want to live and work in the city.
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Moving to or expanding downtownCity Companies
San Francisco Pinterest, Visa, Yahoo,
Chicago Archer Daniels Midland, Google, United, Sears, Hillshire Brands
Austin Cirrus Logic
Atlanta Coca Cola
Seattle Amazon
Boston Biogen/IDEC
New York Google, UBS
Detroit Quicken Loans
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Surging City Center Job GrowthJoe CortrightDillon Mahmoudi
February 2015
cityobservatory.org
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US: Job growth centralized
14
For the purposes of our analysis, we divide our data into two time periods: 2002 to 2007 and 2007 to 2011. The former period coincides with the economic expansion following the 2001-02 national recession. The latter period measures from the economic peak through the trough of the Great Recession and the early part of the recovery from that downturn.
Figure 2 shows the pattern of employment growth for city centers and surrounding areas for these two time periods. For brevity, we refer
to city centers as the “core” and the remainder of the metropolitan area outside the core as the “periphery.” The core or city center is defined using our three-mile radius around the center of the central business district.
In the economic expansion of the middle part of the last decade, employment growth was much stronger in the periphery than in the urban core. In the aggregate, employment in the periphery of our 41 metropolitan areas expanded at an annual rate of 1.2 percent between 2002 and 2007.
Figure 2: Core and Periphery Job Growth, 2002-07 and 2007-11
1.2%
1.0%
0.8%
0.6%
0.4%
0.2%
0.0%
City Center City CenterPeriphery Periphery
2007-112002-07
PeripheryCity Center
0.1%
-0.1%
0.5%
1.2%Av
erag
e A
nnua
l Gro
wth
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VC flowing to cities
San FranciscoSan Jose
BostonNew York
Los AngelesWashington
San DiegoChicago
AustinSeattle
PhiladelphiaDallas
Baltimore
Venture Capital Investment (Millions)
0 2,500 5,000 7,500 10,000
City/Walkable Suburb Other Suburb
Source: R. Florida, Startup City, 2014
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Innovation
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The expanding Silicon Forest
© Heike Mayer. 2008 -- used by permission
2008
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Entrepreneurial Portland
Of 51 largest Metros, Portland ranks: • 4th in small businesses per capita
• 4th in self-employment rates
• 5th (smallest) in average firm size
• 7th in patents per capita
• 14th in venture capital per capita
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Creative Portland
• Of 51 largest Metros, Portland ranks: • 3rd in Bandcamp
• 3rd in Kickstarter
• 3rd in Indie-GoGo
• 16th in Reverbnation
• Ranked 6th overall by Forbes
Forbes, America’s Most Creative Cities, July 2014
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Distinctiveness
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Differences matterMichael Porter
“Competitive strategy is about being different.”
!
Jane Jacobs
“The greatest asset that a city can have is something that's different from every other place.”
Judy Garland
“Always be a first rate version of yourself and not a second rate version of someone else.”
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Physical activity
• Compared to the average for the US, Portlanders are:
• Twice as likely to go camping • 60% more likely to go hiking or backpacking • 40% more likely to golf or hunt • Region ranks last in theme park attendance
• Oregonians rank lowest in sedentary life styles and 2nd highest of vigorous physical activity
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Recreationally-minded
In the late 60s the jogging craze takes off in many towns led by Eugene Oregon
A guy starts selling Japanese running shoes out of the back of his Plymouth Valiant
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Athletic & Outdoor Cluster
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Athletic & Outdoor Cluster
• 14,000 Employees • 700 firms with a payroll • 3,200 “non-employer” firms • Average wage: $82,700
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Spinoffs/Startups
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Learn more about clusters
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Prices & Places
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CityAdvantage
CityAdvantage
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C2ER’s COLI
60 ubiquitous commodities
Place State Month Year
Updated March 2015
Grocery Store Names #1 #2 #3 #4 #5In Order of Prices Below #6 #7 #8 #9 #10
Grocery Items
Individual Establishment PricesAverage
1 T-Bone SteakPrice per pound
2 Ground Beef or Hamburger MeatPrice per pound, lowest price (min 80% lean)
3 Pork Sausage1 lb. of Jimmy Dean or Owen brand Size:(use other sizes only when 1 lb.-16 oz.- Price:size is not available in pure pork variety) Size:
Price:
4 Frying ChickenWhole uncut: price per pound, lowest price
5 Chunk Light Tuna5 or 6 oz. can, Starkist orChicken of the Sea
6 Whole Milk1/2 gallon, lowest price
7 Eggs1 dozen, grade A or AA, large
8 Margarine1 lb., Blue Bonnet or Parkay, stick form
9 Parmesan Cheese, Grated8 oz. canister, Kraft brand
10 Potatoes5 lb. sack, white or red, lowest price
11 BananasPrice per pound
12 Iceberg LettuceHead (approximately 1-1/4 lb.)
13 White Bread Size:Price loaf with lowest Price:price per oz. in each store Size:
Price:
COST OF LIVING INDEX PRICE REPORT
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CityAdvantage
Supermodel/economist� Cindy�
Crawford
“Arugula� is� how� I� define� cities.� I� go� to� a� grocery� store, and either you can get arugula or you can’t.”
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Jessie Handbury
“Consumers in larger cities have access to more varieties of products at a lower average price . . .” !
Groceries: • New York City: 97,000 varieties • Des Moines: 32,000 varieties = 10% lower cost in NYC
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• Portland: 4 Miles less per day than average Metro
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Portland’s Green Dividend• Portlander’s Drive 16% less than
US average • Transit commute 2x US average • Compact job pattern • Walkable, diverse
neighborhoods • Net savings: $1.1 billion out of
pocket; $1.5 billion in time
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Restaurants per capita, Metro
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Keys to a Prosperous City
• Get smart • Attract talent • Build a great place • Encourage innovation • Capitalize on your distinctiveness
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