talent brand segmentation and innovation, eddie lempenski, american express
DESCRIPTION
Hear from Eddie Lempenski from American Express about talent brand segmentation and innovation during our Glassdoor Talent Warriors Roadshow!TRANSCRIPT
![Page 1: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express](https://reader033.vdocuments.mx/reader033/viewer/2022061203/547e73335906b5a6718b4679/html5/thumbnails/1.jpg)
Talent Brand Segmentation and InnovationThe American Express Digital Recruitment Experience
October 17, 2014
![Page 2: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express](https://reader033.vdocuments.mx/reader033/viewer/2022061203/547e73335906b5a6718b4679/html5/thumbnails/2.jpg)
We are Maintaining Tradition while Transforming Talent
2
In 1850 we offered Challenging Work with Purpose, and we still do today. How
do we evolve our recruiting strategy to be a relevant and exciting
place to work?
1850 2014One of our first Express Mail Carriers
Next Generation Talent
![Page 3: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express](https://reader033.vdocuments.mx/reader033/viewer/2022061203/547e73335906b5a6718b4679/html5/thumbnails/3.jpg)
Transforming the Communication Platforms we use
3
![Page 4: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express](https://reader033.vdocuments.mx/reader033/viewer/2022061203/547e73335906b5a6718b4679/html5/thumbnails/4.jpg)
Targeting communication to the Talent we need
Twitter Tiles
Digital Media
4
Mobile Apply
![Page 5: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express](https://reader033.vdocuments.mx/reader033/viewer/2022061203/547e73335906b5a6718b4679/html5/thumbnails/5.jpg)
Questions?
5