Taking the twit out of Twitter

Rotary Damansara-West, Sept 2, 2009By Julian Matthews

Twitter in Plain English

by Lee and Sachi LeFever, Commoncraft

http://www.youtube.com/watch?v=ddO9idmax0o

Power of Twitter: Breaking News

Sydney fires: Trending topic #bushfires

Twitter in action: Plane crash!

http://www.youtube.com/watch?v=imDFSnklB0k

From Twitter to Front page

Twitter in action: Mumbai Attacks

960 tweets/min

Twitter as a canary

Case study: Who is doing it right?

Zappos.com: Shoevangelism• Free shipping, a 24/7 open call center,

and 365-day return policy.

• Obsession with customer service, little advertising, organic word-of-mouth recommendations.

• Five weeks of employee training on culture, core values, customer service and Twitter for every employee.

“People relate to people, not

companies,”Tony Hsieh, Zappos.com

Bottomline: Where’s the money?• 1999 revs: almost nothing• 2000: US$1.6m• 2001: US$8.6m• 2002: US$32m• 2003: US$70m• 2004: US$184m• 2005: US$370m• 2006: US$597m• 2007: US$840m• 2008: US$1 billion

• 2009: Bought by Amazon for 10 million shares (US$928m)

• 75% of Zappos sales come from repeat customers

Tweet to lose weight

“Water me, please!”

Would you trust a surgeon who tweeted your operation?

Daniela’s story

Fundraising with Twitter• Non-profit Echo Change raised over $11,000 in just 48 hours through

Twitter and 336 contributors for a new classroom for a school in Tanzania.

• Those who missed the “TweetsGiving” were able to donate US$10 through a Chipin widget for a book to the school’s first library.

• Epic Change “makes loans to changemakers like the school’s founder, Mama Lucy Kamptoni, who used to sell chickens, and used her income to build a school that now serves 242 amazing kids like Gideon, Glory, and Pius.

Tweetups, Twestivals

http://kualalumpur.twestival.com

Your digital neighbourhood matters

300

90,000

27,000,000

www.twitter.com/rotary

How not to tweet!

Watch out for spammers, scammers, porn pushers, virus attackers

5 Twitter tips• Listen: Follow popular tweeters first

• Share: Find great stuff to share – use shortened links: tinyurl.com, bit.ly

• Be authentic

• Be active! No one is interested if your last tweet was from several months ago

• Don’t hard sell: If you are plugging your own product or service, say so

Twictionary• tweet: Posting on Twitter

• twitterer/tweeter: One who tweets

• re-tweet: Repeating someone else’s tweet

eg: RT @trinetizen• twitterati: Twitter + literati• twitterverse: Twitter + universe

• twitterholic: One addicted to Twitter.

• twitterrhea: Posting inane stuff too often.

• twittermentia: Unable to remember last tweet

• tweetheart: One you may have a crush on

Twank you!t: twitter.com/trinetizen

w: www.trinetizen.com

b: blog.trinetizen.com

e: julian@trinetizen.com

m:+6012-915-9528