"taking the 'ooh' out of google - getting site search right for news"
DESCRIPTION
Martin Belam's presentation at the 2008 Euro IA Summit looks at making site search attractive in an era when search behaviour is dominated by Google.TRANSCRIPT
![Page 1: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/1.jpg)
Taking the ' ' out of
Getting site search right for news
Martin BelamEuro IA 2008currybet.net
![Page 2: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/2.jpg)
![Page 3: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/3.jpg)
![Page 4: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/4.jpg)
Map of the Internet - 2001
Research by the BBC in the early 2000s produced this 'mental map' of the Internet
![Page 5: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/5.jpg)
Map of the Internet - 2006
With increasing market dominence,for many people, Google IS the Internet
![Page 6: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/6.jpg)
![Page 7: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/7.jpg)
Map of the Internet - 2008
Whilst the Internet has grown in size, the mental 'map' of it has shrunk
![Page 8: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/8.jpg)
Map of the Internet - 2008
Browser search has become so ingrained that users don't notice which results they get from the 'box'
![Page 9: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/9.jpg)
Where does that leave site search?
Shall we just give in?
![Page 10: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/10.jpg)
Transform your results
Google's results are a 'map' of what thesearch giant knows about your site
![Page 11: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/11.jpg)
Use the correct title
Use the headline of the article -not truncated HTML <TITLE> information
![Page 12: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/12.jpg)
Use an editorial snippet
For news, the opening paragraph conveys more than keyword based snippets
![Page 13: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/13.jpg)
Credit the author
Google can't tell exactly who wrote an article, but you can
![Page 14: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/14.jpg)
Add the publication date
You know the definitive publication date - Google doesn't
![Page 15: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/15.jpg)
Provide lateral navigation
The crumb-trail of links that accompanies each story could not be provided by Google
![Page 16: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/16.jpg)
Provide lateral navigation
Add structured information to your results to guide your users
![Page 17: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/17.jpg)
Use thumbnail images
Google sometimes adds a thumbnail imageto 'breaking news' results
![Page 18: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/18.jpg)
Use thumbnail images
Thumbnail images add an extra'information scent'
![Page 19: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/19.jpg)
Use thumbnail images
Placing them on the right keepstext snippets 'scanable'
![Page 20: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/20.jpg)
Use thumbnail images
Thumbnail images aid rapid comprehension
![Page 21: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/21.jpg)
Use thumbnail images
It is obvious the results are about "Footballer's wives" and not footballers
![Page 22: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/22.jpg)
Use thumbnails
There can be a risk of 'repeats'if you use lots of stock images
![Page 23: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/23.jpg)
Let people click!
Make everything that could be a linkinto a link
![Page 24: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/24.jpg)
Impart vital information
Some search results indicate whetherarchive articles are free or not
![Page 25: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/25.jpg)
Impart vital information
Indicate premium content -don't surprise the user
![Page 26: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/26.jpg)
Handle multimedia better than Google
Incorporate your multimediainto your search results
![Page 27: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/27.jpg)
Handle multimedia better than Google
Indicate multimedia content with icons or a different format
![Page 28: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/28.jpg)
Take search further
Allow users to set up alertsdirectly from the search results
![Page 29: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/29.jpg)
Don't be afraid of advanced search
This interface uses a calendar format fordate entry, rather than a lengthy drop-down
![Page 30: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/30.jpg)
Don't be afraid of advanced search
You can present a small 'advanced search' interface alongside the 'simple' results
![Page 31: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/31.jpg)
Don't be afraid of advanced search
Set 'advanced' search up like a dialogue
![Page 32: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/32.jpg)
Avoid gimmicks
You don't have to use every 'feature' of your search technology in the interface
![Page 33: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/33.jpg)
Present easy to digest results
De Pers combines different formats in one page
![Page 34: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/34.jpg)
Sometimes conventions are there for a reason…
10 results per page is a pretty good standard
![Page 35: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/35.jpg)
Celebrate site search success!
Make gadget and widgets and promote the service
![Page 36: "Taking the 'Ooh' out of Google - Getting site search right for news"](https://reader035.vdocuments.mx/reader035/viewer/2022081516/55492333b4c9059f4c8b935f/html5/thumbnails/36.jpg)
Taking the ' ' out of
Getting site search right for news
Martin BelamEuro IA 2008currybet.net
Tintin imagery thanks to the genius of Hergé
Official Tintin site - tintin.france3.fr
Tintinologist fan site - www.tintinologist.org