taking a mobile first approach to retail
DESCRIPTION
A look at some of the key considerations for retailers taking a mobile first strategy. Accompanying notes and references can be found here: http://inspiral.info/?p=194TRANSCRIPT
Taking a Mobile First Approach to Retail
Mobile is here…
Mobile Enabled Digital
Presence
MOBILEFIRST
MOBILEFIRST
Location Based
Services
Social and
Visual Web
Supports Customers
In-Store
Enabling Cross Media
Activity
Mobile Enabled Digital Presence
Android Screen Sizes
iOS Screen Sizes
Social and Visual Web
Enabling Cross-MediaActivity
Location Based Services
Supporting Customers Instore
Mobile First in Retail
“Amazon is so big, has so many distribution centers and offers so much ease of use that in some sense it has already won — unless its competitors
can find new ways to bring the convenience and connectivity of online interaction to the physical retail world.”
eBay’s Strategy for Taking On Amazon, New York Times