Take the “Work” Out of Networking

Does networking make you feel like this?

What’s in it for You!

Re-framing Networking How to work the room How to create an Intro-mercial Networking practice Speed Networking

What bothers you about networking?

It feels too fake and

unnatural

I hate talking about myself

I don’t like my pitch

I don’t know how to engage

Networking Mistakes Most People Make…

Making it about closing…

Think it’s about Bragging…

Robyn Hatcher SPEAKETC.com Robyn@SpeakEtc.com

Photo by thebarrowboy - Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 Created with Haiku Deck

Forget Net“Working” start…

Net “Exploring”

Explore and Discover…

How you can help someone A new business, product or service Fashion trends A funny or interesting story Mutual connections/experiences

In other words…

Make it about them & not you!

Networking Prep

Visualize the outcome you’d like to have

Read or repeat positive affirmations

Develop an “alter ego”

Dress to Express

Decide on an objective/goal

Make it a game…

Chat with X amount of people/type of person

Compliment X amount of people

Ask X amount of people what they need

NOT give or get X amount of business cards!

NOT give X amount of elevator pitches

Working the Room

Look for and maintain open body positions

Eyebrow flash! Subtly mirror people

you want to meet Watch people’s feet! Start with POSITIVE

small talk

Which people would you approach?

Dis-Engaging

Physically break rapportSAY:

“I’m going to refresh my drink” “It’s been great chatting with

you…” … I’m going to go mingle some

more … let’s stay in touch … there’s someone I have to go

say hi to

“… And what do YOU do?”

But how do I answer…

Ditch the Pitch

Elevator PitchA short, concise boring description of yourself, your business, your product or your service full of jargon and empty language which will bore a listener and cause them to glaze over.

@SpeakETC

Intro - mercialA short, concise description of yourself, your business, your product or your service which will engage a listener and encourage them to take some further action.

Start with WHY?

WHAT you do is less important…

Then WHY you do it!

@SpeakETC

WIIFT (What’s In It For Them?)

People engage and take action for emotional and logical reasons.

Emotional reasons have more impact!

Discover what your listener needs, wants &

values

Engage Left AND Right Brain

LEFT BRAIN Language Logic Categories Linear thinking Numbers Details Analysis

RIGHT BRAIN Emotion Images Patterns Creative thinking Music Rhythm Synthesis

@SpeakETC

Your Intro-mercial

1. Engage Them

2. Inform Them

3. Assure Them

4. Seduce Them

5. Invite Them

@SpeakETC

Engaging Them

Make sure you have their attention and interest. Questions

Startling fact, statement, statistic

An anecdote/story

Quotation@SpeakETC

Informing / Assuring Them

Tell them what problem you solve; what need you fill

AND/OR What your mission, goal or objective is

NOT YOUR JOB TITLE Tell them your experience/some

results you have produced @SpeakETC

Use Metaphors & Analogies

“If I can’t see it, I don’t understand it.” - Einstein

My company/job/position is like_____________

THINK ABOUT:

Colors animals sportscookingcars trains

food family toolsbooks movies professions

your favorite activityTVShoppingpolitics processes

Seducing & Inviting Them

Tell them What’s in it for Them

AND/ OR How can you make their lives better

Tell them what you’re looking for and/or how to follow up. (optional)

@SpeakETC

Robyn Hatcher SPEAKETC.com Robyn@SpeakEtc.com

Photo by Luke,Ma - Creative Commons Attribution License https://www.flickr.com/photos/23249662@N03 Created with Haiku Deck

“They may forget what you said, but they will never forget how you made them feel.”-- Carl W. Buechner

Intromercial VIP Day!

Full-day (4-hours + 1) Discover your WHY & your unique story Work on body language & vocal tone Practice & video your delivery 1-hour in-person Follow-up Session 30 – minute virtual Follow-up session Copy of my book Standing Ovation

Presentations Lunch included

Half – day (2-hours +) Discover your WHY & your

unique story Work on body language & vocal

tone Practice & video your delivery 1-hour in-person Follow-up

Session

Sign Up for Complimentary 20 minute virtual consultation to find out more!!

Thank You!

For One-one-One Coaching, training workshops or

Presentations

Robyn Hatcherwww.SpeakEtc.comRobyn@SpeakEtc.comPhone: 646.470.2360Twitter: @SpeakETC.facebook.com/SpeakEtc.