Take the poll!

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Selena Rezvani

Reimagine Your Brand, Then Advocate it into Reality

In This Session

• Identify your ideal career niche

• Own your leadership brand

• Make your brand visible; self-advocate!

Think of someone who’s built an outstanding personal brand.

What’s 1 thing they do differently than others?

5

* Darlene Slaughter Chief Diversity OfficerUnited Way

‘‘You’re reputation gets to the next place before you do... When you show up at the door, people will already have an opinion.

What will it be?”

Are you the best kept secret

in the organization?

Are you the best kept secretin your organization?

Your Ideal Career Niche

What’s Your Career Superpower?

What does your company/ industry need & value?

What are youpassionate about?

What are your skills & strengths?

Your Ideal Career Niche

Copyright 2018, Selena Rezvani.

*

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I am in a role that I enjoy and that fits my strengths.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strengths are vastly

underleveraged. Less than 2 in 10 workers get to use them every

day.

Making use of your strengths

makes you happier at work, and is correlated

with higher performance.

It pays to strive for

singularity.

Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010).Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).

Source: Korn Ferry https://www.kornferry.com/institute/download/view/id/5103/aid/935

7. Classroom training6. Exposure to senior leaders5. 360-degree assessments4. Relationships3. Mentoring2. Action learning1. Stretch assignments

Most valuable development experience, according to research on leaders:

Your Leadership Brand

14

* Lori A. GreenawaltPartnerKPMG

‘‘…Doing good work isn’t enough.

Consistent hard work is just a platform on which you build the rest of your career. There’s so much more to advancing… Strategic thinking and driving your own career are equally as important.’’

• Leading

• Envisioning

• Strategist

• Thought leader

• Agenda-setter

• Team’s success

Transitioning fromDoing to Leading

• Doing

• Executing

• Tactician

• Subject matter expert

• Problem-solver

• Your success

Project ManagerThe Change Agent

Make everyday projects scalable:

Ask yourself, “how can I

stretch this” to demonstrate my leadership or up

my expertise?

Ask Yourself

• Where do I want to be in 3 years?

• What brand do I need to become known for now, in order to get there?

What are the “hero” stories around here?

Your Brand Must Evolve as You Develop Your Career

• Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person.

• Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Builds things that work. Turnaround architect. Intrapreneur.

• Senior-level brandsVisionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader.Delivers results.

Take the poll!

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What’s your leadership brand statement?

Copyright 2018, Selena Rezvani.

*

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I ensure that my accomplishments are visible to others.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bring Your Brand Statement to Life

Presentation Title Slide

Email SignatureResume/LinkedIn

Headline

Performance reviews: “I’d like to position myself

as…”

Elevator Pitch: “Come to me

when…”

Share aspirations: “My ultimate goal

is…”

Results = Reward + Recognition

Results = Reward + Recognition

1. Work less2. Work hard on the right projects

Steps for Making YourBrand Visible

Say “yes” to stretch assignments, project & roles that…

✓ Fit your ideal career niche✓ Allow you to demonstrate your ability to deliver results✓ Are in a business that’s growing ✓ Directly support an organization-wide strategic plan or goal✓ Report to a manager who develops and coaches you

Where you get to…

✓ Improve the ‘bottom line’✓ Perform a specific, not general role ✓ Gain exposure to a new department, function or area ✓ Make your work visible to key leaders✓ Push the “cutting edge" in your field of expertise

1. Work less2. Work hard on the right projects3. Promote your accomplishments

Steps for Making YourBrand Visible

32

* Fizzah JafriChief Operating OfficerMorgan Stanley

‘‘If two people are doing the same good work and one is better at showcasing her accomplishments, the self-promoter will win out every time.

…the burden is on the employee to share achievements.’’

Ways to Promote Accomplishments

• Present in meetings…and invite leaders

• Send out a newsletter or regular status updates

• Write a paper or article for a publication/blog

• Share best practices as learning for the greater good

• Ask to be nominated for an award

• Speak at conferences and panels

• Ask a colleague to amplify your voice in meetings

• Forward “kudos” emails with an “FYI”

• Build successes into performance check-ins

In This Session

• Your ideal career niche

• Your leadership brand

• Making your value visible; self-advocate!

*

35

Copyright Selena Rezvani 2018

If I want to grow here, I needto advocate for my own advancement.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Analyze data or do a cost analysis

Get closer to the customer

Forecast potential benefits of making a change

Do a SWOT analysis

Observe trends

Check alignment with vision/mission/strategy

Poll potential collaborators or sponsors

Engage critics/naysayers

Then make a commitment, and boldly move forward!

Find Opportunities to Reimagine Your BrandRe-engineer

a process

Suggest a new role or function

Lead a change or turnaround initiative

*

39

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Email:Selena Rezvaniselena@beleaderly.com

@SelenaRezvani