Take The Plunge With SEO For Beginners Who Want To Succeed With Online Business

To succeed with your online business you have to be seen by your potential customers and getting to the top of the search engines is not as difficult as some people think.

This article will cover the basics and give you the motivation to start.

A lot of people think that search engine optimization or SEO is a highly complex business that is beyond them.

The truth is that there is a fair amount to learn but it is possible for you to do it and save a lot of money hiring consultants to do this for you.

The key thing to understand about SEO is that it is a continuous process and that the search engines believe that by getting links from other sites on a regular basis is a vote for your site's popularity and as a result you should be rewarded with higher rankings.

Everybody that produces a web site wants to rank high and the demand for SEO is going through the roof.

It all starts with keyword research. You need to know what people are searching for and then get in front of this traffic. You can start by brainstorming what you think people would enter as a search time to find what product or service you are providing.

This is not always easy to predict but help is at hand with the Google keyword tool.

This free tool will tell you what the approximate search volume is each month for the terms that you have in mind and also make some suggestions as some alternatives that you would probably have never thought of.

There is no point in spending time optimizing your site and building back links to your site if the search volume is non-existent or negligible.

Once you have identified some potential keywords and phrases then you need to check on the competition. If the terms are too competitive then it could take you months or even over a year to get on the first page of the search engines for your term.

And being on the first page is what it is all about as you will receive very little traffic m being anywhere else. There are a lot of tools available on the market to help you with this and one of the best is the Traffic Travis tool.

It is totally and will only take a couple of minutes to analyze how difficult it will be for you to rank well. If you want to do this manually then there are plug ins available for the Firefox browser which will tell you the age of the domain name you are competing with, the page rank and how many backlinks the site has.

The higher these numbers the more challenging the task will be.

After choosing the keywords, you need to perform on page optimization. It is best to create a single page per keyword and make sure that the keyword is in the page title and the meta description.

Also ensure that term is mentioned a few times throughout the content on the page and always use original content for your pages.

You should use some images on each page these should contain the keyword in their alternative tags. Also make sure that your term is contained in the address of your page or the URL.

This is easy to do but so many people do not do it.

Once this is done you need links from external sites or back links as they are more commonly known. There are many places that you can obtain such links and these include writing quality articles, press releases, commenting on other people's blogs and a host of other options.

Whatever you do be consistent. The search engines expect to see consistency in your efforts and you should develop a weekly plan for your SEO actions particularly when it comes to obtaining external links.

Do not go crazy in the first month and then do nothing as your site will probably rise and then drop like a stone.

If you live in the state of California then we can help you with San Diego SEO and you will also be interested in what else we have to offer which includes business coaching San Diego.

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