takashi wada jetro genève...business-friendly infrastructure source: ministry of economy, trade,...

Takashi WADA JETRO Genève

St. Gallen , 4 December 2018

1 Copyright 2018 JETRO. All rights reserved.

2 2

Who are we ?

Japan External Trade Organization (JETRO)

• Governmental organization to promote mutual trade and investment between Japan and the rest of the world

• Founded in 1958

• Head offices in Tokyo and Osaka

• 74 offices (in 54 countries) and 47 offices in Japan*

• 14 offices in Europe

• Employees: 1,799 (1,063 in Japan and 736 abroad)*

*As of Nov 2018

Copyright 2018 JETRO. All rights reserved.

3

Sources Prepared by JETRO “Japan's Outward and Inward Foreign Direct Investment” From The Ministry of Finance “Balance of Payment Statistics” and Bank of Japan foreign exchange rates.

1. Switzerland and Japan

11.1 Billion USD (End of 2016 stock)

9.2 Billion USD (End of 2016 stock)

Investment between Swizerland and Japan


4

3.1 billion CHF(2016)

From Federal Custom Administration (FCA).

7.3 billion CHF(2016)

Trade between Japan and Switzerland



Small, mountainous

Scarce natural resource, exp water

Highly skilled engineers

Trade oriented

Copyright © 2018 JETRO. All rights reserved.

Aging society with a declining birthrate

Labor shortage

Shrinking market size

Punctual

Diligent,

Conservative

Harmonize first

Nationality Environment

Challenges

5


Swiss and Japan have many characteristics in common

6 6

2. Why Japan?

“ 5 reasons to do business with JAPAN”

7 7

2. Why Japan?

8 8

World Ranking of GDP

2. Why Japan?

Source: Gross domestic product 2016 (US dollars, Billions)

World Development Indicators database, World Bank, 1 July 2017


9 9

2. Why Japan?

EUROPE-MONDE mardi 3 octobre 2017


Abenomics =

Monetary policy Fiscal policy

Growth strategy

“Moral de l’ industrie japonaise au plus haut depuis 10 ans”

+6.5% Increase

GDP (Real GDP seasonally adjusted)

Improved

Business confidence (Tankan Index of Bank of Japan,

manufactures)

Greatly Improved

Improving Economic Indexes Under Abenomics

498.8 Trillion JPY

531.4 Trillion JPY

Large firms -3 Medium-sized firms -5 SMEs -12

Large firms 21 Medium-sized firms 20 SMEs 14

Before launch of Abe administration

Now

Stock Price (Nikkei Stock Average)

+119% Increase 10’230 JPY 22’865 JPY

10

(301Aug2018 Closing price)

(Jan 2018)

(2017)

(2012 Average)

(2012)

(Dec 2012)

(Average 2018)

(26 Dec 2012) Launch of Abe administration

2.8% 4.3% Unemployment rate

2. Why Japan?


11

Corporate business environment is developing..

11

2. Why Japan?


12

Inward FDI stock is growing.

12

Approximately

255 Billion USD

2. Why Japan?


13

Inward FDI stock in Japan comes from Europe

13

[Source] "Balance of Payments 2016“ (Ministry of Finance)

Europe 52%

North America

25%

Asia 20%

Other 3%

125 Billion USD (Suisse 11 Billion)

47 Billion USD

61 Billion USD

2. Why Japan?


14 14

2. Why Japan?


15 15

2. Why Japan?


16 16

The number of foreign visitors to Japan in 2017 : 29 M pers. Their Consumption in 2017: 39 Billion USD (4.4 Trillion JPY)

Source：Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, Press release, Apr 27, 2018

Consumption Amount (Trillion JPY)

Foreign Visitors’ Consumption Amount

2. Why Japan?

Approximately

39 Billion USD

0.81 1.08 1.42 2.03

3.48

3.75

4.4

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

5.00

2011 2012 2013 2014 2015 2016 2017


17 17

2. Why Japan?

18

“The reason why P&G tests its new disposable diapers in Japan is because Japanese housewives are the strictest

consumers.”-----------------Prof. Michael E. Porter

Sophisticated Market

2. Why Japan?


19 19 Copyright (C) 2018 JETRO. All rights reserved.

❃❃❃ ❃❃ ❃ Total ❃

TOKYO 12 54 160 304

KYOTO 7 25 64 135

PARIS 10 14 76 134

OSAKA 3 20 68 117

NEW YORK 6 10 62 100

HONG KONG 3 14 44 81

Cities with the Most Michelin-Starred Restaurants

Source: Michelin Guide

2. Why Japan?


https://www.google.co.jp/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjjkOyXwo7ZAhVM16QKHQJ8CZ0QjRx6BAgAEAY&url=https://kknews.cc/zh-sg/history/bq4j8om.html&psig=AOvVaw3EtDMoUSKxdIlu9GFRHuNk&ust=1517911176704563

https://www.google.co.jp/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwitzY2kwo7ZAhXE-KQKHfp8DxgQjRx6BAgAEAY&url=https://zh.wikipedia.org/wiki/%E7%BE%8E%E5%9B%BD%E5%9B%BD%E6%97%97&psig=AOvVaw3EtDMoUSKxdIlu9GFRHuNk&ust=1517911176704563

20 20

2. Why Japan?


21

Source: Created from Ministry of Internal Affairs and Communication, “Survey Result on Science and Technology Indicators 2014 ” Date source: OECD “Main Science and Technology Indicators, ” etc.

Rank Country Percentage of GDP (%)

1 Japan 3.75

2 German 2.98

3 U.S. 2.79

Rank Country Number of

researchers per 10,000 people

1 Japan 52.0

2 Canada 45.6

3 German 42.5

Research funding percentage of GDP (G7 comparison)

Number of researchers per 10,000 people (G7 comparison)

Science and technology related research is conducted spiritedly in Japan. “Research funding as a percentage of GDP” and “Number of researchers per 10,000 people” are among the largest in the world.

Innovation Hub

21

4th - France (2.29%), 5th - UK (1.73%), 6th - Canada(1.69%), 7th - Italy (1.27%), 8th - Russia (1.12%)

4th - US (40.2), 5th - UK (39.7), 6th - France(38.3), 7th - Russia (31.0), 8th - Italy (12.7)

2. Why Japan?

Copyright 2018 JETRO. All rights reserved. 21

22 22

2. Why Japan?

25 4

11

Yoshinori OHSUMI: 2016 in Physiology or Medicne on the discoveries of mechanisms for autophagy

Satoshi OMURA: 2015 in Physiology or Medicne on the therapy against infections caused by roundworm parasites


23 23

2. Why Japan?


Industry 4.0 : world is transforming with unprecedented speed

(source) Asymco

Telephone 73 yrs. Smartphone 5 yrs.

24 24

2. Why Japan?


Japan has many technical seeds with highly skilled technicians

Walkman(1979)

tabletop calculator(1964) Soccer ball (1966)

Car navigation(1981)

Copyright © Sharp, Sony, Addidas-Molten, Honda, Cyberdine, KDDi

25 25

2. Why Japan?


Japan has many technical seeds with highly skilled technicians

Copyright © Sharp, Sony, Addidas-Molten, Honda, Cyberdine, KDDi

Cyberdyne Healthcare robot Hakuto: Moon Hover

26 26

2. Why Japan?

27

Business-Friendly Infrastructure

Source: Ministry of Economy, Trade, and Industry(METI), “Survey on Attitudes of Foreign Companies toward Direct Investment in Japan Report 2014”

Easy environment for business

Foreign companies validate Japan’s infrastructure

27

2. Why Japan?

4 th

Infrastructure

in the world (137 Countries)

Source: World Economic Forum, “The Global Competitiveness Report 2017-2018”


28 28

2. Why Japan?


29 29

Nearly 100 airports operate nationwide

Excellent Japanese transport infrastructure spreading throughout Japan

2. Why Japan?


30 Copyright 2018 JETRO. All rights reserved. 30

4. Infrastructure

http://www.google.co.jp/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjAk9P454LZAhXJVhQKHWU8CasQjRx6BAgAEAY&url=http://blog.livedoor.jp/alienlab/archives/4717182.html&psig=AOvVaw3SoEg2rgAhkMR44wwSdLIs&ust=1517509037365079

32 32

2. Why Japan?

Most safe country with longevity of life

2. Why Japan?


RANK

Source: MONOCLE, July/August 2017

1. Tokyo 2. Vienna 3. Berlin/Munich 5. Melboune 6. Copenhagen 7. Sydney

8. Zürich 9. Hamburg 10. Madrid :

12. Kyoto :

14. Fukuoka :

25 Most livable cities as chosen by the world

2. Why Japan?


35 35 Copyright 2018 JETRO. All rights reserved.

Japan is worth paying market.

Furla sells best in Japan (23%, 2018 1st half)

Nestle’s KitKat sells best in Japan (2017)

Market Share of Swiss Watch in Japan

70% in value (2016) source: Nikkei business online

Copyright © Furla, Nestle, Roger Bubuis

3. Some business tips.

https://www.google.co.jp/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&cad=rja&uact=8&ved=2ahUKEwjl_fKcw__YAhWBvRQKHfE6CWUQjRx6BAgAEAY&url=https://www.neueuhren.de/roger-dubuis-mit-skelettierten-excalibur-neuheiten/&psig=AOvVaw0xlJoRNHFuu4cHYx601ndF&ust=1517396131495318

IF YOU SUCCEED IN JAPAN,

YOU CAN SUCCEED ANYWHERE ELSE in ASIA.

3. Some business tips.


But it needs some tips..

High Valued Product

Detailed explanations Well prepared

Gain trust, in person

Quality Concerns

Require details

Conservative

Think about

38

JETRO Genève 80 Rue de Lausanne, 1202 Genève [email protected] https://www.jetro.go.jp/switzerland/ Tel. +41 22 732 1304

This document is owned by JETRO. All of the content in this document, including, but not limited to, still images, text, pictorial works, designs and logos, is owned or licensed by JETRO. This document shall not be reproduced or reprinted on any medium or registered on any search system in whole or part by any means, without prior permission of JETRO. Although JETRO makes its best efforts to ensure the accuracy of the information contained in this document, JETRO does not take any responsibility regarding losses derived from the information contained in this document.

38

https://www.jetro.go.jp/switzerland/

takashi wada jetro genève...business-friendly infrastructure source: ministry of economy, trade,...

Documents