VIEW OF HOTEL INDUSTRY

What is Hotel Industry?

A Building Where Travelers Can Pay for Lodging and

Meals and Other Services

Objectives of Hotel Industry Customer Satisfaction

Health

Safety Environment

To Promote Tourism

STAR RATED

HOTELS

5 DELUXE & 5 : LUXURY AT HIGH

PRICE , 27 % GOVT. APPROVED ROOMS

FORMS 30% OF INDUSTRY

BUILT OVER

18000 sq.m AREA

2 & 1 : AROUND TOURIST

SPOT, PREFERRED

BY DOMESTIC

TOURIST

4 & 3 : FOR MIDDLE LEVEL

BUSINESS

EXECUTIVES/LEISURE TRAVELLERS

Eg : ITC, TAJ GROUP,

OBEROI GROUP,

ITDC

SPECIALLY EQUIPED WITH CONFERENCE ROOMS, SEMINAR HALLS, INTERNET

FACILITIES ETC. TO SUIT THE CORPORATE

GUESTS.

Eg: INTER-CONTINENTAL, CROWNE PLAZA

BUSINESS

HOTELS

AIRPORT

HOTELS

LOCATED NEAR AIRPORTS AND SUITABLE FOR SHORT STAY TRAVELLERS.

ARE FOUND NEAR ALL MAJOR CITY AIRPORTS.

HONEYMOON

HOTELS

MOSTLY LOCATED AT HILL STATIONS AND SPECIALLY FASCILITATED TO SUIT THE

COMFORTS OF HONEYMOON COUPLES.

Eg. HOTEL WOODVILLE PALACE, CARLTON HOTEL, HOTEL HONEYMOON INN ETC.

FACILITY HOTELS

Challengeg for Hotel Industry

1. Shortage of skilled employees

2. Retaining quality workforce

3. Shortage of rooms

4. Intense competition and image of India

5. Customer expectations

6. Manual back-end

INTRODUCTION OF TAJ HOTEL

The Indian Hotels Company (IHC) is the parent company of Taj Hotels Resorts and Palaces.

It was founded by Jamsetji N. Tata on December16, 1903.

Currently the Taj Hotels Resorts and Palaces comprises 57 hotels at 40 locations across India

Cont.

Additional 18 hotels are also being operated around the globe.

During fiscal year 2006, the total number of hotels owned or managed by the Company was 75.

The Taj hotels are categorized as luxury, leisure and business hotels.

Cont.

The Taj Luxury Hotels offer a wide range of luxurious suites with modern fitness centers, rejuvenating spas, and well-equipped banquet and meeting facilities.

The Taj Leisure Hotels offer a complete holiday package that can be enjoyed with the whole family.

Cont It provides exciting activities ranging from

sports, culture, environment, adventure, music, and entertainment.

The Taj Business Hotels provide the finest standards of hospitality, which helps the business trips to be productive.

They offer well-appointed rooms, telecommunication facilities, efficient service, specialty restaurants and lively bars, well-equipped business centres, and other conference facilities

THE TAJ GROUP OF HOTELS

SEGMENTATION

TAJ LUXURY

HOTELS

TAJ PALACE,

TAJ MAHAL,

TAJ BENGAL,

TAJ WEST END

OFFER FINEST STANDARD OF

HOSPITALITY &

SERVICE

TAJ BUSINESS

HOTELS:

TAJ PRESIDENT,

TAJ RESIDENCY,

TAJ CONNEMARA,

TAJ BLUE

DIAMOND

OFFER MULTI CUISINE

RESTAURANTS &

BEST BUSINESS

FASCILITIES

TAJ LEISURE

HOTELS:

TAJ BEACH

RESORT,

TAJ CULTURAL

CENTRE,

TAJ GARDEN

RETREATS

LOCATED AT BEACH RESORTS,

PALACES, PILGRIM

CENTRES ETC.

Vision

The Taj Group of Hotels commits itself to the overall improvement of the ecological

environment, which we are all a part of.

We recognize that we are not owners but caretakers of the Planet and owe it to our children

and future generations of humankind.

It is our endeavor not only to conserve and protect but also to renew and regenerate the environment

in which we live and operate

Cont

Our commitment encompasses all actions related to our products, services, associates, partners, vendors

and communities.

We will partner and engage with our environment through EARTH: Environmental Awareness and

Renewal at Taj Hotels. For us EARTH is not a

program, nor a process; it is a way of life

MARKETING MIX STRATEGY OF TAJ HOTELS

Products

Room

Restaurant and Bar.

Meeting room and Banquet facility

Amenities

Services

Safe deposit box

Special services

courier

Child care

Laundry

Pet

Internet

Travel desk

Babysitting

Wake-up call

Barber shop Boutiques

Currency exchange

In room telephone service

Express check -in and out

Florist

Front desk 24 hour

Gift shop

Maid service

PRICE

Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class.

Rate

The Taj Suite US$-175

Executive Suite US$ -125

Standard sea view double US$-75

Standard sea view single US$-75

The Taj Lady US$-90

PLACE

Location of the hotel is the most important business decision for the hotel.

Present in metro cities in India

Global presence (Maldives,London,Dubai,Colombo)

PROMOTION STRATEGY

Promotional schemes are carried on regularly the hotel has many loyalty programe,clubes,membership,previlage etc some of them are

1. The Taj Inner Circle.

2. The Taj Junior League.

3. The Taj Club.

Taj also offer Taj surprises including weekend savers,value vouchers,book early get more,

ADVERTISEMENT

Business news paper(E.T, Financial Express, Bombay Times)

T.V channels like STAR NEWS,CNN and CNBC.

Magazines like THE OUT LOOK TRAVELAR,GO NOW and TRAVEL.

Physical Evidence

Lobby- It being the first & the last part of the hotel that the guestsees,thus it should be well designed, also to ensure that the customer returns again the room should be comfortable and should

have made his stay hassle free

Process Major service encounter that extremely delighted or disappointed

are:

1. Check in.

2. Bell person carrying luggage to the room.

3. Food.

4. Wake up call

5. Check out.

People

Skilled person

Professional person

Personal Agents

Technological person

Travel agents

COMPETITER

The hotel has many competitors like

1. The Oberai towers

2. The Marine Plaza

3. The Orchid.

4. Le Meridian

Acqusition-hotel blue diamond pune.

STP analysis

Segmentation

Geographical segmentation

Demographical segmentation

Psychographic segmentation

Behavioral segmentation

TAJ LEISURE HOTELS

TAJ BEACH

RESORT,

TAJ CULTURAL CENTRE,

TAJ GARDEN

RETREATS

LOCATED AT BEACH RESORTS,PALACES, PILGRIM CENTRES ETC.

Positioning

Through print media

Electronic media

Magazines

Online advertising

Targeting

Targeting is a group of people who have common need, and behavior.

Business class

Upper class

Tourists