tailoring press materials for the digital catwalk
DESCRIPTION
Digital tips for PR professionals including content optimization, SEO and website best practices.TRANSCRIPT
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Tailoring Press Materials for the Digital Catwalk
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Traditional PR Efforts need a Makeover
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Audience in the Digital Age
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How Media like to Receive Press Materials
Series1
87%
2.6% 5%5.5%
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Relevant Content
• Backgrounders, bios, etc• Downloadable images• Verbiage from release• Social media buttons• Links to relevant blog content• Video
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Give Your Content a Haircut
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Why SEO Matters
3:1 6:1
18x
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Three elements to SEO
1. Technology2. Content3. Links
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Technology
FramesFLASH
Graphics
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Keyword Research
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Keyword Research
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Content Optimization
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Title Tag
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Headline
11
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95%Deck
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Subhead / Deck
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Lead
Keyword(s)
2 Sentences
Skip the Fact Pack
Limit Background
Linking
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Body
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Dress it up and Accessorize
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Image Gallery
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Image Gallery
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Image: Embed Code
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Image: Embed Code
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Video
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Video: Embed Code
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Video: Embed Code
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Creative Content
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Share Buttons
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Share Buttons
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Make your content STAND OUT
5 SEO Tips
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In-Depth Look at Linking
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Wire Distribution
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Content that meets a need
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KEEP IT….
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3-in-1 Approach
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Questions
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Contact info
Brittani WoodDevelopment Counsellors [email protected]@BrittaniWoodDCI Twitter: @AboutDCI