tài liệu ông phan dũng
TRANSCRIPT
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Google Confidential and Proprietary
VN Sharing for StudentsVietnam FocusedQ2, 2016
Johnny Tri Dung | April, 2016
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Google Confidential and Proprietary
Turn off your wifi/ 3G!
#BIGCAT #EQVN
Silent mode please!
As much as you want
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1. Các cơ hội kinh doanh trên môi trường online
2. Các kỹ năng/yếu tố cần có để kinh doanh thành côngtrên môi trường online.
3. Kinh nghiệm của Mr. Phan Dũng trong Start up: BIG CAT CORP.
Agenda
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CHÀO MỪNG
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Johnny Tri Dung, Youtube Ambassador/ Founder of BIG Corp(July 2015 – Current)In charge of Bootstrap, business development, key client hunting, and fundraising for Compare.vn, BIG Corp (Mi Go, FapTV, M4N), diadiemanuong.com.
Facebook Partner Manager, VN(Jan 2015 – June 2015)Responsible for the whole partnership in Vietnam, especially for agency, education and other growth partners..
Achievement unlocked: Managed portfolio exceed rev of millions, and managed to boost their growth at 100% rate.
Catcha Digital Asia Senior Business Manager(Feb 2014 – Dec 2014)Responsible for restructuring and optimizing work flow in CatchaDigital Asia, digital agency, a JV between CatchaGroup and OPT Japan.
Achievement unlocked: After 3 months in charge of SG,MY office, Johnny has managed to increase the Q3 revenue 3 times compare to Q2, while keeping the same cost!
CleverAds Regional Director, Asia Pacific(Oct 2010 – Jan 2014)Established & managed CleverAds Indonesia and Philippines, subsidiary of CleverAds Corp., leading and fastest growing Digital agency in the region with 200-400% YoY, HQ-ed in VN.
Achievement unlocked : Growing the Revenue in ID from 0 to more than $2m in less than 3 years time.
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Các cơ hội kinh doanh trên môi trường online
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10 ideas kinh doanh online
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1. Kinh doanh online:• Đồ handmade.• Đồ ăn vặt online- bánh.• Kinh doanh mỹ phẩm tự nhiên.• Bán quần áo online.
2. Affiliate marketing.3. Sản xuất quảng cáo.4. Sản xuất video và hình ảnh động.5. Đồ hoạ và thiết kế infographic.6. Nhiếp ảnh và tư vấn hình ảnh.7. Phát triển ứng dụng mobile.8. Blog9. Social media marketing.10.Dịch vụ SEO.
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Các kỹ năng/ yếu tố cần cóđể kinh doanh online
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Yếu tố không thể thiếu?
Laptop + Kết nối Internet
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1. Thị trường ngách - Kỹ năng Nghiên cứu
a. Theo dõi xem thị trường có vấn đề gì? Khách hàng tiềm năng là ai? Đang ở đâu? Chúng ta có giải pháp nào không?
b. Bạn không nhất thiết phải bán sản phẩm, bạn có thể là cầu nối giữa người bán và người mua ( môi giới)
Cách research:
• Theo dõi thông tin diễn đàn/ mạng xã hội.• Google Keyword Planner để phân tích, thống kê thị trường.
à Chọn 1 thị trường ngách phù hợp để kinh doanh online.
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2. Website – Kỹ năng kỹ thuật cơ bản.
a. Tên miền.b. Website.c. Hosting.
Cách làm:• Sử dụng các công cụ tạo website miễn phí.• Google Sites.• Haravan.com.• Bizweb.vn• Hoặc có thể bắt đầu luôn từ Facebook/ Facebook Fanpage/ Facebook Shopping.
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3. Content - Kỹ năng viết bài.
a. Trên internet có rất nhiều thông tin, tại sao họ phải đọc content của bạn? b. Hãy là 1 Thánh content chân chính và độc/ lạ.
Cách làm:• Nghiên cứu các trang chỉ cách viết content.• Nghiên cứu những ngách content hay.• Viết bài phân tích sâu về sản phẩm.
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4. Tăng Traffic - Kỹ năng Marketing.
a. SEOb. Socialc. Google AdWords.d. Email marketing.
Cách làm:• Học tại trung tâm (EQVN)• Tự trau dồi online qua search Google.
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5. Bạn phải là chuyên gia của 1 lĩnh vực nào đó - Kỹ năng Tiếng Anh + tự học.
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6. Bán hàng/ Giữ khách - Kỹ năng giao tiếp/ thuyết phục.
Nếu không có khả năng này thì sản phẩm của bạn chắc phải tốt cỡ ... Apple!
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3 Inpsired by Reid Hoffman
THE 3 SECRETS OF
HIGH LY SUCCES SFUL
G R A D U A T E S
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I’ve heard the CAREERCONCERNSof students around the world...
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And I’ve noticed a COMMON career concern...
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THEY DON’T FEEL READY.
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College is supposed to prepare you for SURVIVING and THRIVINGin the world of work.
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But the world of work has CHANGED.
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Stable career paths areDISAPPEARING.
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COMPETITION can come fromanywhere.
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And the world continues to CHANGE at arelentless pace.
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If you are graduating, you may feel ANXIOUS.
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I want you to know THAT’S OKAY.
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That UNCERTAINTY you feel right now about your future—it won’t ever go away.
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In an ever-changing world, managing your career is a LIFELONG PROCESS.
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And there are at least THREE THINGS that successful professionals eventually figure out about their careers.
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You WON’T find themin any of your textbooks.
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And your school DOESN’T teach them.
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And I’m sure you’d rather NOTwait 15 years to discover them.
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I want to share them with you today.
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3 1. Competition2. Networks3. Risk
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"How do I bring myDIFFERENTINTERESTS together into a career?"
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"What should I do ifI DON’T KNOW what I like?"
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"How do I choose between so many DIFFERENT PASSIONS?"
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All of these are variations of the CLASSIC CAREER QUESTION...
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"What should IDOwith my life?"
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But these are the
WRONGquestions to ask.
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Among other things, these questions
focus the attention on
YOU
instead of the most important factor...
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Many people WANT your dream job.
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For anything desirable, there's COMPETITION.
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To beat the competition, you need to developa
COMPETITIVE ADVANTAGE
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made of?
But what is aCOMPETITIVE ADVANTAGE
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ASSETS
ASPIRATIONS
MARKET REALITIES
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Your ASSETS are what you have going for you now.
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Your ASPIRATIONS are where you might like to go in the future.
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And theMARKET REALITIESare what people will actually pay you for.
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The best career has you pursuing worthy ASPIRATIONS, using yourASSETS, while navigating the MARKET REALITIES.
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Another CLASSIC QUESTIONyou may struggle with...
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31. Competition2. Networks3. Risk
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In college, you had dorms, student organizations, classes...
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Building relationships wasEASY.
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But in the real world, you have to learn to PROACTIVELY build your network.
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Relationships matter because every job boils down to interacting with PEOPLE.
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PEOPLE controlresources, opportunities, and information.
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Opportunities do DO NOT FLOAT like clouds in the sky.
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They're attached to PEOPLE.
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If you're looking for anOPPORTUNITY, you're really looking for a PERSON.
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The people you spend time with shapeWHO YOU ARE and WHO YOU BECOME.
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The fastest way to change yourself is to hang out with people who areALREADY THE WAY YOU WANT TO BE.
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The best way to meet new people is via THE PEOPLE YOU ALREADY KNOW.
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You may not think you know THE RIGHT PEOPLE.
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Your existing network is
BIGGERthan you think.
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In other words, it’s likely thatSOMEONE YOU ALREADY KNOW
knows someone who could help you.
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This is the
POWERof the extended network.
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31. Competition2. Networks3. Risk
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Our education system penalizes students for MAKINGMISTAKES.
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But in the real world, youdon't know what thebest plan is until you
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And making mistakes is part of that
LEARNING PROCESS.
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Learn byDOING.
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Not sure if you can break into the pharmaceutical industry?
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Spend six months interning at Pfizer making connections and SEE WHATHAPPENS.
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Curious whetherMARKETING or PRODUCT DEVELOPMENT
is a better fit than what you currently do?
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If you work in a company where those functions exist, offer to HELP OUT for free.
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Whatever the situation, ACTIONS, not plans, generate useful lessons.
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ACTIONS help you discover where you want to go and how to get there.
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In college, the MOST SUCCESSFUL STUDENTSmake the FEWEST MISTAKES.
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But the MOST SUCCESSFULPROFESSIONALSlearn to take INTELLIGENTRISKS.
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You may assume that you get career stability byMINIMIZ ING RISK.
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Ironically, in a changing world, PLAYING IT SAFE is one of the riskiest things you can do.
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Rather than avoid risk,
TAKE INTELLIGENT RISKS.It will give you a competitive edge.
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For example, do not dismiss jobs that PAY LESS IN CASH but offer TREMENDOUS LEARNING.
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Prioritize plans that offer the best chance at LEARNING about yourself and the world.
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Do not dismiss a career path just because you keep hearing
HOW RISKY IT IS.
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It probably isn’t as risky as most believe, which means there’s LESS COMPETITION
for landing the opportunity.
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There will alwaysbeUNCERTAINTYabout career opportunities and risks.
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The best opportunities are frequently the ones with the MOST QUESTION MARKS.
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When it’s not clear how something will play out, many people AVOID IT ALTOGETHER.
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Take intelligent risks and you will findTHE OPPORTUNITIES THAT OTHERS MISS.
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So, CONGRATULATIONS on the hard work you’ve put into your education thus far, but your learning has justbegun.
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Graduation is NOT the end of learning.
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We are allWORKS-IN-PROGRESS.
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Each day presents an opportunity to
LEARN MORE , DO MORE , BE MOREin our lives and careers.
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In the world of work,EVERY DAY IS EXAM DAY.
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If you’re not GROWING, you’re CONTRACTING.
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If you’re not moving FORWARD, you’re moving BACKWARD.
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Developyour COMPETITIVE ADVANTAGE.
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Build your NETWORK.
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And take INTELLIGENT
RISKS.
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If not now, when?
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