tagging, user interfaces, taxonomies and the semantic web · 2008-02-22 · flickr founders (2004)...
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Strategies LLCTaxonomy
February 18, 2008 Copyright 2008 Taxonomy Strategies LLC. All rights reserved.
Tagging, User Interfaces, Taxonomies and the Semantic Web
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2Taxonomy Strategies LLC The business of organized information
Who I am http://www.taxonomystrategies.com/html/josephbusch.htm
Over 25 years in the business of organized information.Founder, Taxonomy StrategiesDirector, Solutions Architecture, InterwovenVP, Infoware, Metacode TechnologiesProgram Manager, The Getty TrustManager, PricewaterhouseAssistant Director Technical Services, Hampshire CollegeChief Technical Services, Paul, Weiss, Rifkind, Wharton & Garrison
Metadata and taxonomies community leadership.President, American Society for Information Science & TechnologyDirector, Dublin Core Metadata InitiativeCo-Founder, NKOS (Networked Knowledge Organization Systems/Services)
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3Taxonomy Strategies LLC The business of organized information
Recent & current projects: http://www.taxonomystrategies.com/html/clients.htm
Government Commercial
Not-for-Profit
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4Taxonomy Strategies LLC The business of organized information
What I do
Organize Stuff
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5Taxonomy Strategies LLC The business of organized information
For us, taxonomy work includes:
Metadata Scheme. Data fields for describing content so that it can be found and used.Vocabularies. Collections of terms that are used to specify some of the metadata properties.
Relationships between content, fields or terms (hierarchical, equivalence, & associative)Some vocabularies are big & hierarchical, some are small and flat.
Application Profile. Formal representation of metadata & vocabularies.
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6Taxonomy Strategies LLC The business of organized information
Agenda
Content TaggingTagging InterfaceTaxonomiesSemantic Web
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7Taxonomy Strategies LLC The business of organized information
Tagging overview
Tagging is better than the words that happen to occur in a piece of content. All tagging is useful
End user taggingTagging by librariansAutomated tagging by OS and algorithms
Content should be tagged throughout its lifecycle, each time thecontent is handled and used so that it accrues value or its significance is diminished.
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8Taxonomy Strategies LLC The business of organized information
MS Office: File Properties
How many people fill this in?
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9Taxonomy Strategies LLC The business of organized information
Organize
How many people click on this?
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10Taxonomy Strategies LLC The business of organized information
What is social tagging?
End user taggingEasy, intuitive tagging interfacesAlmost instantaneous feedback
Enables people to tag & re-tag content … in response to seeing their tags in context with other tags.
Emergent categoriesResembles open card sort process in which patterns emerge… rather than validating categories using closed card sorts.
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11Taxonomy Strategies LLC The business of organized information
Some social tagging innovators
del.icio.us founder (2003)Joshua Schachter
flickr founders (2004)Caterina FakeStewart Butterfield
facebook founder (2004)Mark Zuckerberg
You Tube founders (2005)Steve ChenChad Hurley
del.icio.us and flickr were acquired by Yahoo 2005; YouTube was acquired by by Google in 2006.As of Nov 2007 flickr had 2 billion photos posted.
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12Taxonomy Strategies LLC The business of organized information
Agenda
Content TaggingTagging InterfaceTaxonomiesSemantic Web
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13Taxonomy Strategies LLC The business of organized information
Requirements for a tagging interface
Automated form fill-in: Automatically fills in known data.Tagging precedents: See tags already assigned by others.Controlled vocabularies: Pull-down list.Multi-valued tagsGeo-taggingGroup tagging
Batch operationsInherit properties from a group
Clean-up tag toolsAlpha listGlobal changes
Batch editingPrivacy setting: Share/Don’t share.Almost immediate feedback
Most popular Tag cloudAlerts
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14Taxonomy Strategies LLC The business of organized information
Form fill-in: Automatically fills in known data
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15Taxonomy Strategies LLC The business of organized information
Tagging precedents: See tags assigned by others
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16Taxonomy Strategies LLC The business of organized information
Controlled vocabularies: Pull-down lists
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17Taxonomy Strategies LLC The business of organized information
Multi-valued tags
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18Taxonomy Strategies LLC The business of organized information
Geo-tagging
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19Taxonomy Strategies LLC The business of organized information
Group tagging: Batch operations
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20Taxonomy Strategies LLC The business of organized information
Group tagging: Tag a folder
Drag & drop content items into folder (or group)Then, content items inherit properties of folder
Example: iTunes music inherits properties of album, such as artist, genre, etc.
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21Taxonomy Strategies LLC The business of organized information
Clean-up tools: Alpha list
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22Taxonomy Strategies LLC The business of organized information
Clean-up tools: Global changes
ID collection of related content items by pattern or contextThen, apply same attributes to all content items
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23Taxonomy Strategies LLC The business of organized information
Batch editing
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24Taxonomy Strategies LLC The business of organized information
Privacy settings: Share/Don’t share
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25Taxonomy Strategies LLC The business of organized information
Almost instantaneous feedback: Interactive rewards
Almost instantaneous exposure of tags in simple user interfaces on the web provides positive reinforcement for user tagging that simply did not exist before. For example,
Most popularTag cloudsAlerts
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26Taxonomy Strategies LLC The business of organized information
Most popular
Another example is most emailed from, e.g., the NY Times.
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27Taxonomy Strategies LLC The business of organized information
Tag cloud
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28Taxonomy Strategies LLC The business of organized information
Alerts
New (content selected by date)Subscriptions (content selected by tags)Interest (content selected by other people)Individual (content selected for you by other people)
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29Taxonomy Strategies LLC The business of organized information
Summary
There are lessons to be learned from web tagging about how to get good metadata. Tagging must be simple, and it must be almost instantaneously easier to find relevant stuff.
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30Taxonomy Strategies LLC The business of organized information
Agenda
Content TaggingTagging InterfaceTaxonomiesSemantic Web
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31Taxonomy Strategies LLC The business of organized information
Taxonomy trends on the Web
Lesson from shopping websites –a few small taxonomies, rather than one large one.
Easier to tagEasier to build servicesEasier to maintain
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32Taxonomy Strategies LLC The business of organized information
Date: Wed, 6 Feb 2008 17:23:30 -0800 From: [email protected] To: [email protected] Subject: [Metadatalibrarians] Cataloging of videos on YouTube
Hi all,
I am forwarding a question from my department head, in hopes that you may have leads on this topic.
Does anyone have experience with material that is being produced on campuses (teaching materials, lab experiments, etc.) and uploaded to youtube. are any of you aware of staff that is cataloging this material? or any discussion around this in the larger community? seems valuable to capture and expose.....
Thanks,
Louise Ratliff
UCLA Library Cataloging & Metadata Center _______________________________________________ Metadatalibrarians mailing list [email protected] http://lists.monarchos.com/listinfo.cgi/metadatalibrarians-monarchos.com
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33Taxonomy Strategies LLC The business of organized information
You Tube metadata
Description
Creator
Date
Category
Subject
Identifier
Format
Relations
Title
Rating
Comments
Dublin Core
Other attributes
Channel Audience
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34Taxonomy Strategies LLC The business of organized information
You Tube taxonomies
All Comedians Directors Gurus Musicians Non-Profit Partners Sponsors YouChoose 08
ChannelAutos & Vehicles Comedy Education Entertainment Film & Animation Howto & Style Music News & Politics Nonprofits & Activism People & Blogs Pets & Animals Science & Technology Sports Travel & Events
AudienceAutos & Vehicles Comedy Education Entertainment Film & Animation Howto & Style Music News & Politics Nonprofits & Activism People & Blogs Pets & Animals Science & Technology Sports Travel & Events
CategoryFeatured Most SubscribedMost ViewedMost DiscussionsMost Members Most Videos Most ActiveMost DiscussedMost RecentMost Members Most RespondedMost ViewedPreviously PopularTop FavoritesTop Rated
Rating
Audience & Category use the same controlled
vocabulary
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35Taxonomy Strategies LLC The business of organized information
You Tube services: From just a little bit of tagging
Populate all Video, Channel & Community pages.Automatic RSS subscriber based on tags for any page.Identify more videos from the same creator.Identify related videos.Create, publish & monetize (place ads) your playlists & favorites.
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36Taxonomy Strategies LLC The business of organized information
Agenda
Content TaggingTagging InterfaceTaxonomiesSemantic Web
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37Taxonomy Strategies LLC The business of organized information
What is the semantic web
Making content web-accessible in a format that can be read and used by automated tools, so that people and machines can find, share and integrate information more easily.
Some current examples, especially if they use semantics as the basis for that integration.
Dynamic Web Pages – Content changes in response to different contexts or conditions.Personalization – Tailoring to a user based on personal details or characteristics they provide. Mashups – Combining data from more than one source into an integrated application.
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38Taxonomy Strategies LLC The business of organized information
Oracle events Technology: Siderean http://events.oracle.com/ Time line search widget
Results shown on Google maps UI
Filter on Location “Germany” and Date “This Month”
More filters based on this result
Traditional search
Subscribe to RSS feed based on the criteria set on this page
Register, view details, or email info
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39Taxonomy Strategies LLC The business of organized information
Oracle press releases Technology: Siderean http://pressroom.oracle.com/
Time line search widget
More filters based on this result
Traditional search
Subscribe to RSS feed based on the criteria set on this page
View details, or email info
Bookmark & shareAdd keyword tags
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40Taxonomy Strategies LLC The business of organized information
Audience ProductsLocationOrganization Content Type
Product Line
Application
Technology
Industry Solution
Person
“Is a” groups of Products
Oracle top-level taxonomy architecture
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Strategies LLCTaxonomy
February 18, 2008 Copyright 2008 Taxonomy Strategies LLC. All rights reserved.
Questions?
Joseph A. Busch 415-377-7912 [email protected]