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Advertisng Design & Principles
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Chapter 15 Managing Global Advertising. Copyright © Houghton Mifflin Company. All rights reserved.Chapter 15 | Slide 2 Advertising Standardization Advertising
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Choose a contemporary issue and create your own “modest” argument. Your argument must include all four types of propositions, and all four types of
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Human Capital Management National Municipal Managers Meeting 28 FEBRUARY 2011
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A particular way in which authors craft language so as to have an effect on readers. Strategies are means of persuasion, ways of using language to get
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15 Managing Global Advertising. Learning Objectives List both the advantages and the special requirements of standardized campaigns. Define the global
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