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The top documents tagged [major advertising objectives]
Chapter 16 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
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Chapter 16 Advertising and Public Relations. 16-2 Chapter Objectives 1.Identify the three major advertising objectives and the two basic categories of
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Chapter 16 Advertising and Public Relations Principles of Contemporary Marketing Kurtz & Boone
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Integrated Marketing Communications, Advertising, and Public Relations
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