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Chap11
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Chapter 10 Advertising and Promotion Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall 1 Creative Use of Advertising and Promotion
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The Plan The Marketing Plan. Michael S. Dell 1984 - dropped out of school at 19 and started Dell Computers Corp. with $1,000 bought excess inventory at
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Technology Ventures : From Idea to Enterprise
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Summary
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