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The top documents tagged [innovations adoption]
New Product Adoption
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Chapter Six MarCom’s Role in Facilitating Product Adoption
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Diffusion of Innovations and Community Mobilization and Empowerment Models Epi 246 Margaret Handley, PhD MPH Lecture 4 October 20, 2011
219 views
2007 Thomson South-Western Facilitating the Success of New Brands Chapter Seven
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2007 Thomson South-Western Facilitation of Product Adoption, Brand Naming, and Packaging Chapter Seven
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IT Innovation Diffusion of High-Technology Products and Innovations
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Marketing Communications and New Product Adoption
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