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Chapter 6
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6-1 B2B 1. Market Segmentation, Targeting, & Positioning 1. Market Segmentation, Targeting, & Positioning 2. Demand Projection
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6 Market Segmentation, Positioning, and Demand Projection McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved
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DR. DAWNE MARTIN MKTG 241 JANUARY 31, 2012 Environmental Analysis
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