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Minding the Value Gap: Improving Sales Revenue via Value Messaging, Tools and Training
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SiriusDecisions: Scary Late - Turning a Big Sales Challenge from Trick to Treat
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Mind the Value Gap - Alinean presentation at Qvidian Connect Conference 2014 on Value Storytelling, Insights, Financial Justification, ROI & TCO
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SiriusDecisions Interview: From Selling Products to Articulating Value and Quantifying ROI
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Richardson april 2014 insights
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