tafur
TRANSCRIPT
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Mi mirada cons<tuye mi mundo
© Juan Tafurt
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“Aquello a lo que atendemos se convierte en nuestra realidad…”
© Juan Tafurt
William James
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Michelangelo Galleria dell'Accademia
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Dalyan (Caunos), Turquía
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La internacionalización:
una decisión
© Juan Tafurt
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© Juan Tafurt
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Costa Rica exportó US$900.000 en 2011 Colombia US$146.000 Fuente: www.trademap.org
© Juan Tafurt
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Meta: Realismo Mágico
© Juan Tafurt
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“¡Sólo tengo 300 Ha y 40 vacas!”
© Juan Tafurt
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Con voisin se puede llegar a tener de 4 a 6 cabezas por Ha.
© Juan Tafurt
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¿Qué tengo yo más allá de los
hidrocarburos?
© Juan Tafurt
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Meta exporta US$1.9 millones de productos no minero-‐energé<cos. Es el 0.06% del total de sus exportaciones. Fuente: DIAN-‐DANE 2013.
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Sin embargo en Colombia es: • 1º: Pa<lla, guayaba,
palma de aceite, soya y arroz.
Fuente: DIAN-‐DANE 2013. © Juan Tafurt
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En Colombia es: • 2º: Cítricos y
Maracuya. • 3º: Papaya, bovino y
codornices. Fuente: DIAN-‐DANE 2013.
© Juan Tafurt
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La estrategia es ABASTECER el mercado nacional. Aún NO el mercado internacional
© Juan Tafurt
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“¡Cuando tú cambias
lo que tú crees tú cambias
lo que tú haces!”
© Juan Tafurt
Dr. Spencer Johnson Who Moved My Cheese?
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Para incursionar… hay que salirse del “closet Colombia”.
© Juan Tafurt
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Productos con valor agregado
© Juan Tafurt
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¿Por dónde empiezo?
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1º Ejemplo
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ROMERO
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QUINA
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© Juan Tafurt
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2º Ejemplo
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¿Cómo LO lograron?
© Juan Tafurt
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¡Se la creyeron!
© Juan Tafurt
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Factores críNcos:
© Juan Tafurt
Intención
Talento
Liderazgo
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© Juan Tafurt
Intención
Talento
Liderazgo
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“El pensamiento crea el mundo y luego dice
‘yo no lo hice’…”
© Juan Tafurt
David Bohm Físico
(1917-‐1992)
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Ecuación
I + M = R
© Juan Tafurt
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Intención +
Medios -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Resultados
¿%?
¿%?
100%
© Juan Tafurt
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Intención +
Medios -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Resultados
100%
0%
100%
© Juan Tafurt
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¿Cuál es su intención? de exportar
© Juan Tafurt
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¡Créasela!
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¡Mil gracias y mucha suerte!
Juan Tafurt [email protected]
© Juan Tafurt
El Reto de la Internacionalización: ¡CREÉRSELA!
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Lado izquierdo del Cerebro
Lado derecho del Cerebro
© Juan Tafurt