Tackling LitterThe TMA is committed to playing a role in addressing smoking related litter and works with a range of partners to deliver a number of litter schemes across the UK. However, there are barriers to engagement at a national and local level which are hampering our efforts to deliver effective campaigns.

• TheTMAexpectssmokers,likeallmembersofthepublic,toaccepttheirresponsibilitiestokeepourenvironmentcleanandtidybydisposingresponsiblyofalllitterincludingcigarettebuttsandpackaging.

• TheTMAbelievesthatthebestwaytopreventsmokingrelatedlitteristhroughchangingpeople’sbehaviourbyeducatingandencouragingpersonalresponsibility,providingsolutionsandenforcinganti-litterlaws.

• Theindustryworksindependentlyandwitharangeofpartnerstodelivereffectiveanti-litteringcampaignsincludinglocalauthorities,charitiesandbusinessgroups.

• TheLocalGovernmentDeclarationonTobaccoControlandmisinterpretationoftheWHO’sFCTCArticle5.3hampertheindustry’seffortsintacklingsmokingrelatedlitter.

Overview

Some of our initiatives across the UK

The Ballot BinLiverpool city centre• WorkingwiththeLiverpool

BusinessImprovementDistrict(BID)tosurveyandrenewlitterinfrastructureinthecitycentre.

Rose Street, Edinburgh• Workingwiththelocal

BIDtodeliverabehaviourchangeprojectinanareanotedtobeahotspotofcigarettelitter.

South Holland District Council • Workingwiththelocal

counciltodeliverawide-ranginglitterreductionprogramme(moreoverleaf).

Stub tidies• TheTMAanditsmember

companiesdistributemorethan100,000stubtidypoucheseachyeartoencouragesmokerstodisposeofcigarettestubs.

100,000MORETHAN

HUBBUB

FOR FISHES’ SAKEDON’T DROP L ITTER#FFS

TerraCycle• WorkingwithTerraCycle

todevelopaschemetorecyclecigarettelitterintousefulproductssuchasstreetfurniture.

For Fishes’ Sake• TheTMAwillshortlybegin

toworkwithHubbubontheirlatestcampaigntoraiseawarenessoflitterintheUK’swaterways.

• TheTMAsupportedsocialenterpriseHubbubtodevelopaninnovativevotingbininwhichsmokerscandisposeoftheircigarettebutts.

• ApilotschemetookplaceonVilliersStreet,London,andthebinhasbeenshowntocutcigarettelitterbyalmost50%.*

• Theprojecthasreceivedsubstantialinterestfrommanyorganisations,businesses,localauthoritiesaswellasextensivecoverageinthemedia.

• AnInstagrampostbyEwanMacGregorabouttheBallotBinreceivedover33,500‘Likes’.

• TheTMAwillcontinuetosupportHubbub’sdevelopmentofitsinnovativeandeffectiveballotbinduringthecomingyear.

• Asaresultofthecampaignsuccess,thebinwasofficiallylaunchedinApril2016.Inthefirst9monthsmorethan400binsweresoldtoover17countries,withmorethan35%goingtotheUK.*

400+BINSSOLDTO17COUNTRIES

+35%TOTHEUK

*Source: Hubbub.

TMA-Litter_Briefing_Sheet_v5.indd 1 16/03/2017 11:27AM

Fact BoxResearch had highlighted that many smokers did not see used cigarette butts as litter, believing they will just get ‘washed away’ or worry that throwing them in litter bins may cause the contents to catch on fire.• Agluttonmachine(anoutdoorvacuum

cleaner)hasbeenprocuredwhichhasmadeeffectiveandefficientworkofcleansingallareaswithlargeamountsofsmalllitter.

• AspecificPrideinSouthHollandOfficerhasbeendeployedintheareatoengagewithbusinesses,householders,residentsandshopperstoinformthemofthecampaignandproactivelyseektochangebehaviours.

PUBPUB

TACKLINGLITTER

Working with South Holland District Council – Case Study

Barriers to Collaboration: FCTC Article 5.3 and LGDTC

The TMA has been working with South Holland District Council (SHDC) since 2015 in supporting efforts to tackle smoking related litter, as part of the council’s Pride in South Holland Campaign.

The partnership is endorsed by leader of SHDC, Cllr Lord Porter, Chairman of the Local Government Association

The campaign which was formed in 2015 has several goals:1.Tosparkcommunityprideinthearea.

2. Tochangebehaviourssothattheareacouldbeenjoyednowandinyearstocome.

3.Tohighlightareaswhichrequireextraattentionintermsofcleansingandeducationontheimpactofbehaviour.

TheTMAandindustryishamperedinitseffortstodeliveranti-litteringcampaignsbytheLocalGovernmentDeclarationonTobaccoControl(LGDTC)andmisinterpretationoftheWHO’sFCTCArticle5.3concerningengagementwiththetobaccoindustry.

Article5.3specificallyonlyreferstopublichealthmattershoweversomelocalauthoritieshaveinterpretedthismuchmorewidelyandnowdonotengagewiththetobaccoindustryonanylevelincludingonlitterwork.

TheindustryhasalsobeenexcludedbytheDepartmentforEnvironment,Food&Rural

Affairs(DEFRA)fromthedevelopmentofthenationallitterstrategy.

Suchmoveshavealsoimpactedontheindustry’sabilitytoworkwithcertainkeypartnerswhohaveanactiveinterestintacklinglitter.

Webelievethisdisengagementislegallyincorrectandiscounterproductive.

TheTMAisactivelyengagedineffortstotacklelitter,workingwithanumberofpartnersindeliveringcampaignsacrosstheUK.Westronglysupportthepartnershipapproachbutsignificantobstaclesremain.ThereforeitisvitalthatDEFRAprovidesclarityonengagementwiththetobaccoindustryonlitterissues.

An effective litter strategy needs proper engagement

A positive impact:• Initialfeedbackfromthe

publicwaspositiveastheyhavewelcomedthedeploymentofadedicatedprideofficer.

• Keytargetareasarecleanerandincreasinglyfreeofsmalllitter.

Utilising TMA support the council has undertaken a number of measures:

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