TACIS Institution Building Partnership Programme (IBPP)

““BOOSTING A CULTURE OF WOMEN’S RIGHTS IN BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” KAZAKHSTAN”

INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV,

CHIMKENT, TARAZ, & ENBEKSHI-KAZAKCHIMKENT, TARAZ, & ENBEKSHI-KAZAK

Introduction to business analysis: identifying and getting to know the competition

Rita BonucchiBonucchi & Associati srl

3-2

How to project a research

Information needed

Already available in MIS

To be provided through

Business analysis

Market research

Field

Desk

Existing research reports

Research performed by professionals

“do-it-yourself”

terr

ito

ries

Introduction to business analysis: identifying and getting to know the competition 33-2

Introduction to business analysis: identifying and getting to know the

competition• Define the business• Analyze the competitors• Learn from competitors• Do we know enough about the competition?

Introduction to business analysis: identifying and getting to know the competition 43-2

Competitor/Industry Analysis

• Identify competitors (domestic and foreign), potential competitors and possible substitutes in your marketplace. How do their products compare? How profitable are these competitors?

• What are the Societal and Industry trends affecting your product? Describe regulatory issues - federal, state, local, foreign. Show potential for growth within the industry.

• What advantages/disadvantages do you have versus the competition: price, quality, features, maintenance and service. How can you develop or sustain a competitive edge?

Introduction to business analysis: identifying and getting to know the competition 53-2

Definition of the Key Success Factors of the Business

• What have in common the success businesses?• What is absolutely necessary in order to survive in this specific business?

Introduction to business analysis: identifying and getting to know the competition 63-2

Business analysis: the tools and the technique

• Field work– Direct monitoring of competition– Monitoring the competition through their promotion strategy• Desk work– Main sources of information

Introduction to business analysis: identifying and getting to know the competition 73-2

Business report outline• Sector/industry definition

• Industry evolution• Regulations• Sector subjects, competitors list• Intensity of competition• “Game rules", entry barriers and key success

factors • Rating• Bibliography and sources of information

Introduction to business analysis: identifying and getting to know the competition 83-2

Sources• Business reports

• Degree papers, grey press• Technical publications • Business magazines

• Economic press• Governative documents• Company documents

• Directories• Vortals

Introduction to business analysis: identifying and getting to know the competition 93-2

Research through Internet

• Finding information

• Monitoring the competition and studying the industry

• Identifying and download reports

• Conducting real research programs on Internet (web surveys)

TACIS Institution Building Partnership Programme (IBPP)

““BOOSTING A CULTURE OF WOMEN’S RIGHTS IN BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” KAZAKHSTAN”

INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV,

CHIMKENT, TARAZ, & ENBEKSHI-KAZAKCHIMKENT, TARAZ, & ENBEKSHI-KAZAK

Introduction to business analysis: identifying and getting to know the competition

Rita BonucchiBonucchi & Associati srl

3-2