tablet first: designing holistic ubiquitous experiences
TRANSCRIPT
Designing Holistic Ubiquitous Experiences
Christian Crumlish | UXI Live - June 17, 2013
Tablet First
sorry...I couldn’t help myself
Tablet First
Designing Holistic Ubiquitous Experiences
Christian Crumlish | UXI Live - June 17, 2013
but seriously, folks
Mobile First?
Tablet First?
First things first…
• Research first• Understand customers first• Design a holistic experience first• Without regard to devices or endpoints• Platform first, APIs first
and while I have you all here…
“Mobile” First
Mobile means ubiquitous
• It’s the user who’s mobile
• “best screen available”
• Mobile user journeys
• Product as service
• Holistic UX
Doing “mobile” second at CloudOn…
Tablet product came first
Second device: a step back to holistic
Assumptions vs. reality…
One info hierarchy – many screens
Some (painful) lessons learnedRefactoring to a single codebase across device form factors
App store hassles“The install process is the worst on-boarding ever invented by man” — Bill Scott
Getting instrumentation right
“Going Mobile” – regularly walk around with the mobile device, using phone connectivity, and try to GSD.
Holistic user experience
Holistic UX Layouts (via Luke W)
Map the ecosystemProduct as service
Device-agnostic experiences
Concept modeling
Extended user journeys
Meet the user where they are“speak” emailprovide value before requiring commitment
Scenario sketching Customer runs CloudOn app and connects to CloudOn via wifi.
Always work in parallelRegardless of the “main” task, always consider
OrientationBrowser and native appsMultiple operating system styles and conventionsSuccessive versions of OSes, devices, browsersDevice fragmentationAll form factors
…when designing your holistic UX
Landscape and portrait
Browser vs. client app
Browser vs. client app
When in Rome…
So when does Tablet First make sense?
http://readwrite.com/2012/10/22/editors-note-welcome-to-the-new-readwrite
http://www.wired.com/geekdad/2013/01/obama-ux-director
https://twitter.com/paulmcaleer/status/325989938107650048
Tablet first is our philosophy - and real stats back it up. The issue is more people still think laptop *only*.
— Paul McAleer, GoGo@paulmcaleer
http://stream.wsj.com/story/latest-headlines/SS-2-63399/SS-2-218175/
… a strategy called “tablet first,” which assumes that tablets are going to change how people work and will also become the place where developers will create the most innovative applications and websites.
“[Tablet-first design] brings into account things like swipe….
“Then if you start from there, then the mobile experience becomes a relatively simple space-constrained version of the design, while the desktop experience nicely generalizes this is what you do with the mouse. But the devil’s in the details.”
Sridhar Ramaswamy, Google SVP of ads and commerceSource: http://www.adweek.com/news/technology/fast-chat-google-svp-sridhar-ramaswamy-148914
For devices that hit the market just three years ago, they're doing pretty well, generating 8 percent of all Internet traffic. By Dara Kerr
March 7, 2013 5:19 PM PST
The numbers are out -- people increasingly prefer to browse the Internet on tablets rather than smartphones.
http://news.cnet.com/8301-1035_3-57573182-94/tablets-surpass-smartphones-in-driving-global-web-traffic/
What type of experience?Focused, direct task?
Start with handheldGet the basics rightOptimize the core experiences
Creative, visually complex, spatially expansive task?
Start with tablet(Especially for generative work, space matters)Then expand the design “down” (to mobile)And “up” to desklap
Tablet First benefitsdesign “from the middle out”
focus on a medium form factor
support for portability
think in terms of gestures
address a mixed paradigm
Recommendation: Prototype tablet experiences in the browser
Tools like http://draggabilly.desandro.com/ can help with this
Questions?
Thank you!
Christian CrumlishDirector of Product
CloudOn, Inc.
@mediajunkie