tableau software - high level due-diligence march 2011

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Highlights pure-play BI vendor delivers strong interactive visualization for analysis, dashboards, information delivery and managed analytic applications Triple digit sales growth with overwhelmingly positive customer survey feedback growing percentage of users accessing external facing Tableau applications through new SaaS offerings - Tableau Public and Tableau Digital Opportunity lacks broader BI platform capabilities (reporting, semantic layer and predictive analytics) primarily a SME player, less widely deployed in large enterprises uses a horizontal platform strategy and developing vertical or industry-specific applications continues to be a front-end tool option to Oracle Essbase (Visual Explorer) – hurt the competition Tableau Software - the “darling” of Self-Serve BI Source: Tableau Software Press Release March 2011

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Page 1: Tableau Software - High Level Due-Diligence March 2011

Hig

hlig

hts

pure-play BI vendor delivers strong interactive visualization for analysis,

dashboards, information delivery and managed analytic applications

Triple digit sales growth with overwhelmingly positive customer survey feedback

growing percentage of users accessing external facing Tableau applications through new SaaS offerings - Tableau Public and Tableau Digital

Op

port

un

ity

lacks broader BI platform capabilities (reporting, semantic layer and predictive analytics)

primarily a SME player, less widely deployed in large enterprises

uses a horizontal platform strategy and developing vertical or industry-specific applications

continues to be a front-end tool option to Oracle Essbase (Visual Explorer) – hurt the competition

Tableau Software - the “darling” of Self-Serve BI

Source: Tableau Software Press Release

March 2011

Page 2: Tableau Software - High Level Due-Diligence March 2011

Tableau Software – Simple Strategy, Extremely Effective

Raid Fire Analytics Served Through Web

Th

ree P

art

Str

ate

gy

Fast Analytics for Everyone

Socialize Your Analysis

March 2011

Page 3: Tableau Software - High Level Due-Diligence March 2011

Source: * Magic Quadrant for Business Intelligence Platforms, 27 January 2011, Rita L. Sallam, James Richardson, John Hagerty, Bill Hostmann, Gartner** Tableau Software Press Release

Tableau Software – Challenging the Giants

March 2011

Page 4: Tableau Software - High Level Due-Diligence March 2011

(Source: Qlik Technology, Inc. Financial Information from SEC Filings)

Strong sales growth since inception, improving profitability YoY, rapidly increasing customer base with a stable ASP per customer…

Qlik Technologies For Relative Valuation of Tableau

March 2011

Page 5: Tableau Software - High Level Due-Diligence March 2011

Tableau Valuation - Using Multiples of QlikView(QLIK)

    QLIK TABLRevenues (in 000s of dollars)

2010 $226,521 $40,000 YoY Growth 44% 106%

2009 157,359 19,417

Profitability (Using 2010 QLIK ratios as a proxy, in 000s of dollars)

Gorses Profit Margin 90% 202,799 35,811

Operating Profit Margin 12% 27,568 4,868

Net Profit Margin 6% 13,516 2,387

Preliminary Valuation

Market Cap 2,150,000,000 -

Enterprise Value 1,980,000,000 -Stock price 27.17 -

Shares Outstanding 79,000,000 -

PE Ratio 158.81 158.81

Value based on PE Ratio (Using QLIK as a proxy)   2,146,430,000 379,025,344

PS Ratio 9.48 9.48

Value based on PS Ratio (Using QLIK as a proxy)     379,025,344

Customer AnalysisCustomers 18,000 6,350

ASP per Customer   $12,585 $6,299

Source: Tableau Software Press Release & Qlik Tech Financial Information from SEC Filings. Tableau had 5000 customer at EOY 2009.All numbers are preliminary and subjected to change.

March 2011