table of contents - swimming canada · swimming canada is a leading national sport organization in...

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TABLE OF CONTENTS

INTRODUCTION 5

THE PROCESS 6

THE PLAN AT A GLANCE 7OurVisionStatement 7OurMissionandCoreValues 8

OUR ULTIMATE GOAL 9

OUR TWO STRATEGIC FOCUSES 10

OUR 2012-2020 PRIORITIES 11

OUR STRATEGIC INITIATIVES 12

EXPECTED RESULTS Priority1–WorldLeadingPerformance 14Priority2–AthleteDevelopment 17Priority3–OrganizationalExcellence 21Priority4–FinancialCapacity 26

APPENDIX A - TECHNICAL METRICS 27

APPENDIX B - STRUCTURE AND DEFINITIONS 28

By 2020, Swimming Canada wants to be among the world leading swimming nations.

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INTRODUCTION

SwimmingCanadaisaleadingnationalsportorganizationinCanada.Inbuildingonitsrecentsuccessesatboththeathleticandorganizationallevels,SwimmingCanadaisnowlookingforwardtowards2020andispoisedtodream,aimandplanforhigherlevelsofachievement.SwimmingCanadawillengage,mobilize,motivateandleaditsentirecommunityinachievingCanada’sultimategoals:“onevisionforall,onevisionforswimming in Canada”.

Our Vision and Ultimate Goal for 2020

By2020,SwimmingCanadawantstobeamongthe world leading swimming nations.SwimmingCanadawantsourCanadianathletestobecompetitivewiththeworld’sbestswimmingnationsandberecognizedasamodelorganizationinCanada.Thisnextchallengeandultimategoalwillrequirecourage,audacity,unprecedentedlevelsofefforts,organizationalprofessionalism,resources,teamworkandcommitmentsfromallSwimmingCanadamembersandpartners.Withthis,SwimmingCanadawantstoinspireCanadiansandouryouthtobeactiveandhealthy.

How are we going to get there?

Tobeamongtheworldleadingswimmingnationsby2020,SwimmingCanadawillconcentrateontwostrategicfocuses.

Firstly,westrivetobealeader in world class performance and athlete development.Wewillcreateadepartmentdedicatedtoworldclassperformanceandathletedevelopmentandallocateenhancedresources.Wewillleadastrongsportsystemthatwillbeoptimallyalignedandengagedinthepursuitofthenationalvision.

Secondly,westrivetobea leader in organizational excellence.Weaimtoincreaseourbudgetbyatleast50%comparedto2012tobettersupportouractivitiesandachieveourexpectedtargets.Wewillprioritizetheprofessionaldevelopmentofourpeople,developstrongerpartnershipsandreinforceSwimmingCanada’sorganizationaleffectiveness.

ThisstrategicplanprovidesthedirectionSwimmingCanadawilltaketoachievethe2020Vision.

The importance and benefits of a performance based strategic plan

Adynamicstrategicplanservesmultiplepurposes.SwimmingCanada’sstrategicplanaimstoinspire,engageandempowerpeopletoachieveambitiousgoalsandtargets.Thisplansetsoutaclearandconcisepathtowardstheorganization’sdesiredoutcomes.Thepathis:theVision,Mission,Values,UltimateGoal,StrategicFocuses,PrioritiesandStrategicInitiatives.

Overthenext8years,thecompetitiveandeconomiclandscapewillcertainlyevolve,inCanadaandinternationally.Therefore,SwimmingCanadamustcontinuallyreviewandassesstheplantoensureitremainscurrentandresponsivetotheorganization’sobjectives.Agoodplanisjustthestart.

Agoodplanisalsoresults-oriented.Withoutclearandmeasurablegoals,aplanrisksfailurefromtheoutset.Withthisstrategicplan,SwimmingCanadahassetforthaseriesofclearandmeasurablegoalsthatwillguidethedirectionoftheorganizationoverthenext8years.Clarityintheoutcomesisessential.

Finally,SwimmingCanadarecognizesthatitcannotachievethe2020Visionwithoutthesupportandassistanceofitscommunity.Coaches,ProvincialSections,clubs,sponsors,members,partnersandswimmersofallagesandskillarenecessarycontributorstoensureCanadaisaworldleadingswimmingnation.

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Why Swimming Canada has decided to develop this plan in 2011?

SwimmingCanadafeltitwasimportanttodevelopitsvisionandtheplanbeforethe2012Olympic/Paralympicyear.WedidnotwantthiscomprehensiveprocesstodisrupttheOlympic/Paralympicpreparation.Thiswasanappropriatetimetoassessthestepsrequiredtotaketheorganizationtothenextlevelofexcellence.Itwasnecessarytocanvassabroadspectrumoftheswimmingandsportingcommunitytoidentifycommonobjectivesandsharedvisions.WealsosoughttobenchmarkSwimmingCanadawithother“best-in-class”sportorganizations.Toachievethoseobjectives,theprocesswasdividedin5phases.

Phase 1consistedofperformingananalysisofthecurrentlandscapeofSwimmingCanadaandswimminginCanada.Usingvariousmethodsofconsultation,SwimmingCanadawasabletoidentifyitsstrengths,weaknesses,opportunitiesandthreatsandthendetermineitsmostimportantstrategicchallenges.

Phase 2aimedatthevisioningportionoftheprocess.Again,throughcomprehensiveconsultations,wesoughtbroadvisionsofSwimmingCanada’sfutureandaskedwhatneededtobedonetoachievethisnewvision.

Phase 3 gatheredmorethan30ofCanada’sswimmingleadersfor2daysinOttawaduringanationalstrategicretreattodevelopthevariouspartsoftheplan.These3phasesallowedustopreparethisplan.

Phases 4 concentratedontheplan’sapprovalprocessesbySwimmingCanadastaff,theBoardofDirectorsandtheGeneralMembership.

Phases 5willtargetontheimplementationstrategy.

Theprocessatglanceisasfollows:

THE PROCESS

PHASE1REVIEWPHASESWOTANALYSIS

PHASE2CONSULTATION

PHASEVISIONING

PHASE3DEVELOPEMENT

PHASE2012-2020STRATEGIC

PLAN

PHASE4APPROVALPHASE

2011AGM

PHASE5IMPLEMENTATION

PHASE

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THE PLAN “AT A GLANCE”

Canada is a World LeadingSwimming Nation

Swimming Canada is a Leader in World Class Performance and

Athlete Development

Swimming Canada is a Leader in Organizational Excellence

Priority 1World LeadingPerformance

Priority 2Athlete

Development

Priority 3Organizational

Excellence

Priority 4Financial Capacity

Strategic Initiatives Strategic Initiatives Strategic Initiatives Strategic Initiatives

Annual Tactics and Operational Plans




OUR VISION STATEMENT

We inspire Canadians through world leading performances to embrace a lifestyle of swimming, sport, fitness and health.

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Wecreate and developanenvironmentthatallowspeopletoachievesustainedsuccessandleadership;Weensure awelcomingandsafeenvironment;WepromoteourbrandsothatCanadiansviewswimmingasapremiersportandactivityinCanada;Wedrive growththroughinnovation,qualityprogrammingandpartnerships;Welead and governwithorganizationalexcellenceandbusinessperformance.

All of this is achieved by holding true to our core values

OUR MISSION

Excellence & Professionalism

Everyonedeliverspeakperformanceandproactivelyseizestheopportunitiesthatcomefromchangeinthequestforcontinuousimprovement.Itisnotonlyuptothenationalcoachingstafforthenationalcentersortheathletestowinmedalsandgoforgold.Everyonesharesinthisresponsibility,includingtheBoard,staff,officials,volunteers,clubs,provincesandterritories.Wemustallstriveforexcellencewitha“noexcuses”policy.

Respect

Wevaluerespectasintegraltoourculture.Bycollaborating,proactivelycommunicatingandcooperatingwithourswimmingcommunityandstakeholders,wepromoteandbuildonthisvalueforthebettermentofoursport,ourpeopleandoursociety.

Integrity

Wearecommittedtohonestandaccountabledeliveryofitsprograms,servicesandactivities.

Commitment

Commitmentisemotional,intellectualandrequiresasteadfastpurpose.Itisthealignmentofourpersonalgoalswiththoseoftheorganizationthatwillmakeussuccessful.Webringenergy,passionandacommitmenttowinsothattheorganizationwillbesuccessful;everyonecontributes100%.

Accountability

Weareallaccountableanddirectedtowardspeakperformance.Weeachtakeresponsibility,areopentosystemicevaluationandliveuptoourcommitments.

OUR CORE VALUES

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Wewillhaveachievedsuccessin2020when:

World Class Performance

Canadaisrecognizedasaworldleadingswimmingnationby:

Finishinginthetop6intheworldatthe2020OlympicGamesas measured by the total medal count andotherinternationalmetricsasoutlinedinAppendixA.

Finishinginthetop6intheworldatthe2020ParalympicsGamesas measured by the total medal count andotherinternationalmetricsasoutlinedinAppendixA.

Depth of our delivery system

SwimmingCanadawillhavethedepthtorealizesustainableworldleadingperformancesattheinternationallevel.

Impact on Canadian society

Bycreatingheroesthroughourworldleadingperformances,moreCanadianswillbeinspiredtoswimandleadhealthierlifestyles.

OUR ULTIMATE GOAL: WHAT SUCCESS LOOKS LIKE IN 2020



Athlete Development



Priority 2Athlete

Development


Excellence







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Toachievesuccessin2020,oureffortswillbeguided,inspiredandorganizedaroundthetwofollowingstrategicfocuses:

We are a leader in world class performance and athlete development through:

Strongtechnicalleadershipdelivery•

Aworldleadingcoachingdevelopmentsystem•

Effectivesupportinfrastructure•

Systematicathletedevelopmentpathway•

We are a leader in organizational excellence through:

Partnerships•

Peopledevelopment•

Alignedefficienciesandstreamlineddeliveryprocesses•

Financialsustainability•

OUR TWO STRATEGIC FOCUSES



Athlete Development



Priority 2Athlete

Development


Excellence







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Foreachofthetwostrategicfocuses,wehaveidentifiedtwostrategicpriorities.Webelievethatifweconcentrateonthesepriorities,wewillgetmoreefficientlyandpreciselytoourultimategoal.

Strategic focus: We are a leader in world class performance and athlete development

Priority 1-World Class Performance: Wecreateand offeraleadingedgetrainingandcompetitiveenvironmentforsustainedinternationalpodiumperformances.

Priority 2-Athlete Development:Welead and we driveanorganized,efficient,integratedandalignedsportsystemthatpromotes,encourages,fostersandproducesexcellenceatalllevels,andinallrespects.

Strategic Focus: We are a leader in organizational excellence

Priority 3-Organizational Excellence:Weareaperformance-orientedandoptimallygovernedorganizationthatstimulatesthegrowthofswimmingandinwhichourstaff,volunteers,membersandpartnersgrowandcontributetotheattainmentofthevision.

Priority 4-Financial Capacity:Wesecureincreasedanddiversifiedrevenuestofullysupportourstrategicobjectives.

OUR 2012-2020 PRIORITIES



Athlete Development



Priority 2Athlete

Development


Excellence







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OUR STRATEGIC INITIATIVES

Foreachpriority,wehaveidentifiedstrategicinitiativesandexpectedresultsthatwillallowustoprioritizeandmeasuresuccessin2020.Further,theseexpectedresultsandmilestonesshouldguideSwimmingCanada(bothatthegovernanceandoperationallevels)andourcommunityindevelopingtacticsandannual(ormulti-year)operationalplans.



Athlete Development



Priority 2Athlete

Development


Excellence







WORLD LEADING PERFORMANCE

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OUR EXPECTED RESULTS

Priority 1-WORLD LEADING PERFORMANCE

We create and offer a leading edge training and competitive environment for sustained international podium performances.

PERFORMANCE EXPECTED RESULTSTop8totalmedalproducingnationattheOlympicGamesin2016(RIO)Top6totalmedalproducingnationattheOlympicGamesin2020Top8totalmedalproducingnationattheParalympicGamesin2016(RIO)Top6totalmedalproducingnationattheParalympicGamesin2020OthermetricsasoutlinedinAppendixA

STRATEGIC INITIATIVESS.I. 1.1 World class Performance (WCP) Program and Strategy

SwimmingCanadawilldevelopanintegratedworldclassperformancestrategyforitsnationalteams.

S.I. 1.2 Swimming Canada Staff Structure and Responsibilities

SwimmingCanadawillcreateadedicatedandfocussedWCPdepartmentcomposedofleadingedgeexpertsinswimmingandsportscience/sportmedicine.

S.I. 1.3 National Centres and/or HP Club Strategies

SwimmingCanadawillimproveitsHPdeliverysystemanddevelopamoreconsolidatedandresourcedapproachincreatinganoptimaldailytrainingandcompetitionenvironmentforhighperformanceathletes.

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Priority 1-WORLD LEADING PERFORMANCE (cont.)

STRATEGIC INITIATIVESS.I. 1.4 World Leading Coaches

SwimmingCanadasupportsourcoachesinthepathwaytobecomingworldleadingintheirfieldthrougheducation,mentorship,training,recruiting,hiring,retainingandholdingaccountable.

S.I. 1.5 IST, Research & Development and Athlete Support Services

SwimmingCanadawillrecruit,hireandretainworldclassprofessionalexpertsinsportsciencesandsportmedicineforOlympicandParalympicdisciplines.

SwimmingCanadawillundertakepartnershipsthatinitiateappliedR&Dprojectsaimedatelevatingtheperformanceofitsnationalteammembers.

OurWCPleadersandexpertskeepthemselvescontinuallyupdatedandattheforefrontofsportsciences/medicineandswimming.

S.I. 1.6 Hosting for WCP

SwimmingCanadawillhaveahostingstrategythatallowsforincreasedanddiversifieddomesticandinternationalcompetitiveopportunitiesforitsNTmembers.

S.I. 1.7 Support

SwimmingCanadawillprovideresourcesandperformanceincentivestoourworldclasscoaches.

SwimmingCanadawillofferafinancialsupportprogramtotargetedNTmembersbasedontrainingandperformancerelatedcriteria.

ATHLETE DEVELOPMENT

ATHLETEDEVELOPMENT

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Priority 2-ATHLETE DEVELOPMENT

We lead and we drive an organized, efficient, integrated and aligned sport system that promotes, encourages, fosters and produces excellence at all levels, and in all respects.

EXPECTED RESULTSBy 2016, our athlete membership base has increased by 33% as compared to 2012By 2020, our athlete membership base has increased by 66% as compared to 2012By 2020, our Club Excellence Program has been instrumental in enhancing the members’ experience and significantly improving the athlete performance By 2020, our Coaching Development Program has been instrumental in improving the quality of coaching delivery in CanadaBy 2020, we have significantly enhanced the performance measures throughout all stages of our swimmer pathways

STRATEGIC INITIATIVESS.I. 2.1 National Team Development Program (NTDP) and Strategies

SwimmingCanadawilloptimizeourintegratedandalignedpathwayforathletestowardsnationaldevelopmentteamprograms.

S.I. 2.2 Post Secondary Development Strategies

SwimmingCanadawillbefullyengagedintheongoingdevelopmentoftheCanadianInteruniversitySport(CIS)deliveryandprogramsensuringalignmentwithSwimmingCanada’sLongTermAthleteDevelopment(LTAD)pathways.

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Priority 2-ATHLETE DEVELOPMENT (cont.)

STRATEGIC INITIATIVESS.I. 2.3 Athlete Pathways and Strategies

SwimmingCanada’scompetitivepathwaysconformtoLTADprinciples.

SwimmingCanada’scompetitivepathwaysaresystematicandinnovative,ensuringathletedevelopmentandathleteretention.

SwimmingCanadawilldevelopstrategicsportingpartnershipsthatsupporttheprinciplesofLTADandenhancethegrowthofoursportandathleticexperience.

S.I. 2.4 Coaching Development

SwimmingCanadawillofferafirst-rateeffectiveeducationandNationalCoachingCertificationProgram(NCCP).

SwimmingCanadawillofferworldleadingprofessionaldevelopmentandmentorshipopportunitiestotargetedcoachesthataugmenttheNCCPplatform.

SwimmingCanadawillofferprofessionaldevelopmentintheareaofexecutivemanagementtrainingforourcoachingleaders.

SwimmingCanadawillpartnerwiththeCSCTAandotherorganizationstoofferaseriesofcoachingconferences,workshopsandseminarsthataugmenttheNCCPplatform.

SwimmingCanadawillliaisewiththeCSCTAandotherprofessionalassociationstoprovideapplicableHRsupportandservicesforourclubcoaches.

S.I. 2.5 Masters Swimming Pathways and Strategies

SwimmingCanadawilldevelopstrategicsportingpartnershipwithMastersSwimmingCanada(MSC)andotherrelatedorganizationsthatenhancesthegrowthofoursportandathleticexperienceofallmastersswimmersinCanada.

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Priority 2-ATHLETE DEVELOPMENT (cont.)

STRATEGIC INITIATIVESS.I. 2.6 Services to Clubs / Provincial Section

WewillprovideacomprehensiveclubexcellenceandrecognitionprogramaimedatstrengtheningthenationalinfrastructuresofclubswimminginCanada.

Wewillprovideservices,resourcesandbestpracticestoclubs,regionsandprovincialsectionsthatoptimizeathletedevelopment.

SwimmingCanadawillprovideleadershipandexpertisewithfacilityowners(privateandpublicowners)toensureoptimalandincreasedaccesstopooltimeandfacilities.

SwimmingCanadawillprovideongoingassistanceandresourcesforClubandProvincialSectionsregardingfacilityaccessanddevelopment.

S.I. 2.7 Entry Recruitment and Talent ID Strategies

SwimmingCanadawillfosterrelationshipswithaquaticpartnersandnon-aquaticorganizations,thatwillenhancetherecruitmentofpotentialathleteswithswimmingaptitude.

SwimmingCanadawillimplementanationaltalentidentificationanddevelopmentprogramwithinourmemberclubs.

S.I. 2.8 Swimmer Recruitment

SwimmingCanadawilldevelopaswimmerrecruitmentstrategythatincludesstrategicpartnershipswithLearntoSwimproviders.

S.I. 2.9 Officials Development

SwimmingCanadawillofferaneffectivenationaleducation,recognitionandcertificationprogramtoensurethecongruentapplicationandstandardsacrossthecountryandtoattainaconsistenthighlevelofofficiating.

SwimmingCanadawillofferinternationalopportunitiestotargetedofficials.

SwimmingCanadawillincludeofficial’sdevelopmentandcoordinationintheNationalOfficestaffingstructure.

ORGANIZATIONAL EXCELLENCE

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Priority 3 - ORGANIZATIONAL EXCELLENCE

We are a performance-oriented and optimally governed organization that stimulates the growth of swimming and in which our staff, volunteers, members and partners grow and contribute to the attainment of the vision.

EXPECTED RESULTSSwimming Canada is effective in supporting international podium performances and sustained athlete developmentSwimming Canada leads and supports its membersSwimming Canada grows the sport and activity of swimming in CanadaSwimming Canada is recognized as a leading organization by its members, by FINA, other swimming National Governing Bodies

STRATEGIC INITIATIVESS.I. 3.1 Corporate Structure

SwimmingCanadawilladoptbestbusinesspracticestoallowoptimalorganizationaleffectiveness.

S.I. 3.2 Professional Management / HR Practice and System

SwimmingCanadawillimplementacomprehensiveHRstrategythatstimulatespeople’sprofessionalgrowthandignitesperformanceinourstaffteam.

SwimmingCanadawillactivelyrecruit,train,retainandholdaccountabletheverybestprofessionals,contractorsandvolunteers.

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Priority 3- ORGANIZATIONAL EXCELLENCE (cont.)

STRATEGIC INITIATIVESS.I. 3.3 Financial Management and Oversight

SwimmingCanadawillimplementfinancialpoliciesandpracticesthatallowthebestfinancialROIandensureoptimaltransparencyandaccountability.

SwimmingCanadawillbestrategicinitsfinancialmanagementpracticestooptimizeinternationalpodiumperformancesandsustainedathletedevelopment.

S.I. 3.4 Enterprise Risk Management

SwimmingCanadawillimplementanenterpriseriskmanagementstrategythatiswellcommunicatedinternallyandexternallytoourmembersandstakeholders.

S.I. 3.5 Communication

SwimmingCanadawillimplementcommunicationstrategiesandpracticesthatmaximizeactivelistening,clarityandefficientinformationsharingandinclusivenesswhenconsultationisnecessary.

S.I. 3.6 Innovation

SwimmingCanadawillencouragecreativityandinnovationinitsentireorganizationandwillfacilitateregularopportunitiesforcreativityandinnovation.

SwimmingCanadawillcommunicateandshareourbestpracticestoourmembersandstakeholders

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Priority 3 - ORGANIZATIONAL EXCELLENCE (cont.)

STRATEGIC INITIATIVESS.I. 3.7 Strategic partnerships

SwimmingCanadawilldevelopstrategicpartnershipsbothintheprivateandpublicsectorsatthecommunity,regional,provincial,nationalandinternationallevelthatgenerateaddedvalueandoptimalROItoSwimmingCanadaanditsmembersandgrowthebaseofswimmersinCanada.

SwimmingCanadaleaderswillbeactiveinternationallyanddomesticallytoinfluencechangesanddirectionsinswimming.

Swimming Canada’s movement to teach every child in Canada to swim

Why Swimming Canada started the CANSwim movement:

• Drowning is the second highest injury-related killer of Canadian kids under 14.

• The second highest age group for drowning is children aged 1-4.

• Almost every child drowning is preventable with education and program accessibility.

Learning to swim reduces a child’s risk of drowning, increases stamina and builds self-confidence. It teaches goal setting and healthy habits.

As the sport’s leader, Swimming Canada and our CANSwim partners will campaign to reduce drowning accidents involving children. We’re also helping fight obesity by encouraging a fit, fun and healthy lifestylefor all Canadian kids.

The CANSwim movement complements Swimming Canada’s mission of “Swimming to win; Winning for life”.

For more information visit www.canswim.ca

Partners in the CANSwim movement:

DONATE NOWCLICK HERE

FINANCIAL CAPACITY

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Priority 4-FINANCIAL CAPACITY We secure increased and diversified revenues to fully support our strategic objectives.

EXPECTED RESULTSBy 2020, we have increased our budget by at least 50% as compared to 2012.By 2020, we have the necessary financial resources to fully support our national teams be consistently among the top nations in the world and support the development of swimming in Canada.By 2020, Swimming Canada will have the necessary reserve to sustain organizational changes and continue its business growth.

STRATEGIC INITIATIVESS.I. 4.1 Comprehensive Revenue Generation and Cost Reduction Plan TheRevenueGenerationplanwillbebasedonbestbusinesspracticesandshalloptimizeallrevenuesources.

Annually,therewillbeacomprehensivebudgetthatdeterminesprojectedexpensesandtheamountofrevenuerequired.

SwimmingCanadawillinvestigateandmaximizeassetownershipstrategiesasameansofreducingoperationalcosts.

S.I. 4.2 Creation of a Revenue Generation Department

SwimmingCanadawillcreateadedicatedRevenueGenerationdepartmentcomposedofmulti-talented,multi-taskingstaffandcontractors.

SwimmingCanadawillhaveagivingprogramthatwillmaximizephilanthropicdonations.

SwimmingCanadawilldevelopandactivateAlumni,family&friendsprogramsthatwillmaximizephilanthropicdonations.

S.I. 4.3 Maximize Public Funding

SwimmingCanadawillensurethatallgovernment-fundingprogramsaremaximized.

SwimmingCanadawillvalueandfosteritsrelationshipswithitspublicfundingpartners.

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Priority 4-FINANCIAL CAPACITY (cont.)

STRATEGIC INITIATIVESS.I. 4.4 Strategic Partnerships

SwimmingCanadawillcreatepartnershipsthatwillallowittogainaccesstonewmarkets,toincreaseawarenessamongCanadiansandtoincreaseourmembershipbase.

S.I. 4.5 Corporate Partnerships

SwimmingCanadawillgenerateacomprehensivecorporatesponsorshipstrategyandactivationplan.

SwimmingCanadawillreviewanddevelopacomprehensivebrandingstrategy.

S.I. 4.6 Event Hosting

SwimmingCanadawillstrategicallycreate,bidandhostinternationaleventsthatgenerateafinancialsurplusforSwimmingCanadaanditsorganizingcommitteesandpartners.

SwimmingCanadawillcreateadesignateddomesticcompetitionplanthatwillenhancetheenvironmentforparticipantsaswellasincreaseeventfinancialsurpluses.

SwimmingCanadawilldevelopacreativestrategyaimedatgeneratingbroadcastingexposureandrevenues.

SwimmingCanadawillexplorepartnershipopportunitieswithprofessionalsportsorganizationsandentertainmentorganization.

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Swimming Canada Performance Development and High Performance Tracking Metrics

OurWorldLeadingPerformancemetricswillbedefinedbymedalrankingsattheOlympicandParalympicGames.Thestrongestcorrelationwecandrawtomedalrankingsisworldrankings.Therefore,SwimmingCanadawillvaluethetrackingofworldrankingsandavarietyofderivativemeasurescapturedfromworldrankingstotrackandidentifyworldclassperformanceandpotential.

Core measures:Top 5, 16, 50, 100 and 150 World Rankings•

Rationale:Thetop5measureiswidelyconsideredtobeareliablepredictorofmedalpotentialintheyearpriortoamajorevent(WorldChampionshipsorOlympicandParalympicGames).SwimmingCanadaHPDirectoriscurrentlyreviewingthereliabilityofthismeasureandifnecessary,willrecommendrevision.Top8providesindicesofpotential“secondswims”.Top50,100and150alignwithcardingmeasuresandarehistoricalreferencesthatillustratedepthoffield.Top 30 – 2 / country 18 & under•

Rationale:thismeasurewasfirstintroducedinthe2010HighPerformanceplanasameasureofpotentialmedalistinfuturegamesorworldchampionships.Itisafairlyreliablemeasurethathistoricallyhasshownanathleteisontracktoprogresstothemedalsovera4year(quadrennial)developmentprogression.1%; 2%; 3%; 5% range off of top 5 WRRationale:thismeasurewillshowathleteswithin‘range’ofthetop5WRmeasure,it’sanotherwayofidentifyingathleteswithinabandwidthofmedalpotentialterritory

Competition specific measures:Ateachmajorinternationalcompetitionthefollowingperformancemeasuresaretrackedandutilizedto•

monitornationalteamprogressionfromcompetitiontocompetition:Top8,top16swims(andcompetitionscoring)•

Numberofswims(times)progressedfromprelims->semis->finals•

Personalbests•

Domestic Measures:SwimmingCanadahasarobustdata-baseofperformanceindicestrackedovermanyyears.Thefollowing•

measuresarerecordedateachNationalChampionships:1st,2nd,3rdplace;8thand16thplaceinprelims;theaverageofthetop8,top16;theaverageage•

ofthetop8,top16;numberofentries,numberoffailedswimsThesemeasuresprovideimportantdatarelevanttodevelopmentdepthanddomestic•

performance

APPENDIX A

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Structure

Inorderforthereadertobetterunderstandhowtheplanisstructured,weareprovidingyouwiththedefinitionsofthetermsweuseinthisdocument.Thisplanisbasedonanapproachwherethevisionistranslatedintoamissionandrealizedthroughtheprioritizationofstrategicfocuses.Onceanorganizationidentifiesitsvision,itthendecideswhatsuccesswouldlooklikein2020inanidealstatebutalsoinarealisticfashion,“theultimategoalfor2020”.Oncesuccessisidentified,theorganizationdeterminesitsorganizationalroleandpurpose,itsmission(whatisitgoingtodotoachieveitsvision).

Thecorevaluesdefinetheorganizationalcultureandbeliefsandsettheframeworkforanydecisionsoractions.Theydriveourmembersandourorganization’sperformanceandbehaviours.Toachieveitsultimategoal,anorganizationneedstoconcentrateonstrategicchoices(strategicfocuses),choicesthatifdonetherightwayandwellprioritizedshouldallowtheorganizationtoachievesuccess.Foreachstrategicfocus,theorganizationshallidentifypriorities.Foreachofthepriority,theorganizationidentifiesstrategicinitiatives,expectedresultsandkeysuccessindicators.Strategicinitiativesareactionsthatimplementtheprioritiesinatimelyandefficientmanner.Expectedresultsandkeysuccessindicatorsallowtomeasureperformanceandsuccess.Tacticsandthenoperationalplansarenotintegralpartofthisplanasmanagementdevelopsthemoncethestrategicplanisapproved.Thestructureoftheplanlooksasfollows:

APPENDIX B

OUR VISION (OUR DREAM)

OUR MISSION (WHAT WE DO)

OUR ULTIMATE GOAL

TWO STRATEGIC FOCUSES

FOUR PRIORITIES

STRATEGIC INITIATIVES(EXPECTED RESULTS - KSI)

TACTICS & OPERATIONAL PLANS

OU

R VI

SIO

N (O

UR

DRE

AM

)

OU

R CORE VA

LUES

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Definitions

Vision:Avisionisanexpressionofthedream,theidealstateofwhereweareheading.AVisionstatementispurpose-driven,audacious,forward-looking,andinspirespeopletopursingtheultimateideal.Agoodvisionstatementisshortandconcise.

Mission: Amissionrepresentswhatanorganizationdoestoachieveitsvision.Multipleorganizationsorindividualscanshareavision.Themissionwillprioritizewhattheorganizationwilldotocontributetotheattainmentofthevision.Intheliterature,missionalsomeanstheorganizationalpurpose.

The core values:Theorganizationalvaluesarereflectiveofthecultureandbeliefsoftheorganization.TheydefinetheorganizationalcultureandDNAandsettheframeworkforanydecisionsoractionsmadebyit.Itdrivespeople/organizations’performanceandbehaviours.

The ultimate goal(s):Theultimategoal(s)isanambitioustargetthattheorganizationstrivestoattain.Itrepresentssometimesthebusinessversionofthedream(vision)withatimeline(inourcase2020).

The strategic focuses: Thestrategicfocusesrepresentachosenpathwayoradirectiontakenbytheorganizationthatwillbringitfasterandmoreefficientlytoitsultimategoalordestination.Therearemanywaystoachieveitsgoals.Theorganizationchooseswhatitthinksarethebeststrategiestoachieveitsdream.

The priorities:Theprioritiesarethingstheorganizationshallaccomplishfirstbeforeanythingelseineachofthestrategicfocus.

The strategic initiatives:Thestrategicinitiatives,relatedexpectedresultsandKSI(keysuccessindicators)arewaysandthingsthatneedtobedoneinordertorealizethepriorities.Foreachofthosestrategicinitiativesderivetypicallythetacticsandrelatedoperationalplans.

The expected results:Theexpectedresultsallowtheorganizationtodriveandguideperformanceatalllevelsandmeasuresuccess.

Key success indicators or KSI:TheKSIrepresentsmetricsandotherresultsbasedmeasureusedtomonitorandevaluateprogressandsuccessinachievingtheexpectedresults.

Tactics:Tacticsarespecificimplementationactionsaimedatrealizingthestrategicinitiatives.Tacticsarethentranslatedintoannualormulti-yearoperationalplans.

We inspire Canadians through world leading performances to embrace a lifestyle of swimming, sport, fitness and health.

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