table of contents - suzuki...
TRANSCRIPT
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TABLE OF CONTENTS
1. Target Segment
2. Product Unveiling
3. Product Overview
4. Product FABing
5. Competitor Comparison
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The premium small car segment has huge potential… 3
INTRODUCTION
VisionDo you understand the Target segment wherethe Ciaz will feature?
PremiumProducts or services that are superior in value &price
Our PresenceWith our already exceptional products within theSuzuki line-up, Ciaz is sure to strengthen ourpresence in the premium target segment. Thissegment is showing huge potential as there isgrowth with new products being launchedcontinually.
The Ciaz is like the Harley Davidson of the Suzuki brand..
Key players in this segment… 4
COMPETITORS
Who are we up against?
Honda Ballade
Hyundai Accent
Nissan Almera
Toyota Corolla Quest
Kia RIO
We need to make way into this segment and explore the
opportunities to increase our footprint and sales..
1. Know your competitors2. Go and test drive
competitor products3. Do a mystery shop.. How
can you do it differently
All in all, it’s a great opportunity for all to grow… 5
What are the benefits?
dealership
brand
you
For the BrandMore Sales. Strengthen the Brand. Gain a footingin the Premium Segment.
For the DealershipWider product portfolio. Overall growth in Sales.
For YOUMore product options to sell in this segment.Opportunity to sell to customers who prefer theSuzuki brand.
What are our Brand Strengths..
BRAND STRENGTHS
…and Market realities
Well informed Customers
Well established Competitor Products
New set of Features & Technologies
Fuel Efficient
Low Cost of Ownership
Easy to maintain
Reliable & Durable
Good resale value
WHAT DO WE NEED
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What do we need..
Detailed understanding of the following:1. The product segment2. Customer profile3. Customer Expectations4. Competition5. Our offering
To be able to sell, it is very important to:1. Understand the customer2. Connect with the customer3. Meet and exceed expectations
And don’t forget our heritage:1. Cutting edge technology2. Reliability3. Value for money
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TARGET CUSTOMER
Who are they..
Demographics:1. Age: 35 – 45 years2. Marital status: Married (majority)3. Occupation: Business / Government officials
/ Salaried (Mid level management)
Demographics are the characteristics of ahuman population. Commonly examineddemographics include gender, age, ethnicity,knowledge of languages, disabilities, mobility,home ownership, employment status, and evenlocation. This information is often used by smallbusiness owners to conduct research into whereopportunities exist within their market and indeveloping appropriate business and marketingstrategies to target customers.
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TARGET CUSTOMER
What do they want..
Psycho-graphic:1. Sense of accomplishment2. Well informed3. Confident about their decisions4. Demanding – will not settle for less
Psychographic segmentation is sometimes also referredto as behavioral segmentation. This type of segmentationdivides the market into groups according to customers’lifestyles. It considers a number of potential influenceson buying behavior, including the attitudes, expectationsand activities of consumers. If these are known, thenproducts and marketing campaigns can be customized sothat they appeal more specifically to customermotivations.
The main types of psychographic segmentation are:Lifestyle, Opinions, interests and hobbies as well asdegree of loyalty, Occasions, etc.
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TARGET CUSTOMER
Where are they going..
Customer’s aspirations:1. Appreciation from peers2. Comfort & luxury3. Fuel efficiency
Why do they choose these brands?1. Brand image and status tag2. Exceptional service and product quality3. Top of the line latest features
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TARGET CUSTOMER
Apprehensions & Reservations..
Of the Sales Consultant:Is this the right person to deal with
Of the Brand:1. Will this brand offer me the experience I’m
looking for?2. Will the brand match my image?
Of the Product:1. Is this the right product?2. AM I getting the features/comfort that I am
used to?
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TARGET CUSTOMER
Expectations..
Knowledge level
Communication & Attitude
Appearance
Empowerment level
Meeting commitments
Service level
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PRODUCT OVERVIEW
WOW..
Let’s take a closer look at the Ciaz…
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DIMENSIONS
Width..
1730 mm
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DIMENSIONS
Length, Height, Wheelbase and Ground Clearance..
2650 mm
4490 mm
1475 m
m
160 mm
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SPECIFICATIONS
Key specifications..
Next generation K14B VVT Petrol engine 1373 cc
Power & Torque70kW@6000rpm
130Nm@4000rpm
Fuel capacity43 litres
Fuel consumption5.4 L/100km MT5.5 L/100km AT
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COLOUR PALETTE
Wide choice..
Sangria Red Snow White PearlDignity Brown Metallic Silky Silver Metallic
Clear Beige MetallicGlistening Gray Metallic Midnight Black Metallic Torque Blue Metallic
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MODEL LINE-UP
2 Variants..
1.4GL MT1.4 GLX MT1.4 GLX AT
Service Plan3yr/ 60 000km
Warranty3yr / 100 000km
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STYLING
It’s all about style..
To understand the Advantages and Benefits of the various features on the Ciaz, let’s look at the product FAB in more detail on the following pages…
Please note: Variants that has the features mentioned will be highlighted in a BLUE block on the right side of the page
Advantages
Alloy wheels are lighter in weight which helps in faster cooling of brakes
Benefits
Improved Aesthetics,
Safety (faster cooling of brakes)
GL
GLX
ALLOY WHEELS
16 inches..
Advantages
Chrome door beltline ornament gives more attractive look to the car
Benefits
Chrome ornament offers more Styling and luxurious feel
GL
GLX
DOOR BELTLINE
Premium feel..
Advantages
Chrome Strip on the Grille, Door Handles and Trunk Lid
Benefits
Chrome styled exterior provides more Styling
Chrome Front Grille is available in both GL and GLX
GL
GLX
DOOR BELTLINE
Sleek look..
Advantages
There is no requirement for a physical roof antenna
Benefits
Improved Aesthetics of the car
GL
GLX
GLASS ANTENNA
Looks good..
Advantages
All leather upholstery provides a Premium feel
Benefits
Plush and Luxurious feel
GL
GLX
*Genuine Leather+ Synthetic Leather + Fabric
LEATHER SEATS
Stylish finish..
Advantages
Offers softer grip of the steering wheel
Benefits
Leather wrapped Steering wheel provides luxurious feel to the car
GL
GLX
STEERING WHEEL
Leather wrapped..
26COMFORT AND CONVENIENCE
Advantages
Opening of the boot with just a push of a button without the traditional
mechanical linkage and also with remote key
Benefits
Convenience to the customer while opening the boot.
Premium Feel
GL
GLX
BOOT OPENING
With Smart Key..
Advantages
Electrical Adjustment of ORVMs at your fingertips and turn indicators for better
visibility
Benefits
Convenience of Mirror adjustment at your fingertips.
Integrated Turn Indicators enhance aesthetics and safety
GL
GLX
ORVM’s
Outside Rear View Mirrors..Electrically adjustable with turn indicators
Advantages
Ensures folding of the ORVMs with just the push of a button
Benefits
Offers added Convenience to the driver when folding the ORVMs
GL
GLX
ORVM’s
Electrically foldable..
Advantages Benefits
Provides convenience of easy access to the car without having to take keys out
of the pockets or bags
The key enables unlocking of the door when in close proximity to the car with
the key
GL
GLX
SMART KEY
With keyless entry..
Advantage
Lights under the Dashboard helps visibility inside the car
Disclaimer: SA black interior only
Benefits
Added Convenience to the customer inside the cabin during Night driving
GL
GLX
FOOTWELL LIGHTS
Added visibility..
Advantages
Comprehensive information about the car for the driver
Benefits
All necessary information is provided to the driver while driving
GL
GLX
INFORMATION DISPLAY
Keeps you updated..
Advantages
Start/Stop of the Engine without the Key at the push of a button
Benefits
No Hassle of searching for the Key which ensures Added Convenience to
the Driver
GL
GLX
PUSH BUTTON START
With Smart Key..
Advantages
Holder for Sunglass in the Roof Console
Benefits
Added Convenience to the Customer
GL
GLX
SUNGLASS HOLDER
Disclaimer: SA spec does not feature Day/Night rearview mirrors..
Advantages
Better Surround Sound
Benefits
Offers Excellent Music Quality for all passengers
GL
GLX
4 SPEAKERS
Plus 2 Tweeters..
Advantages
Once adjusted, it automatically controls the cabin temperature
Benefits
Comfort to passengers as set temperature is maintained
automatically
GL
GLX
AUTO AIRCONDITIONER
Controls temperature..
Advantages
Illumination in the console box offers easy access to the Accessory Socket &
USB/Aux-in
Benefits
Better visibility in dark.Clutter-free design (hidden storage
spaces & connectivity options)
GL
GLX
CONSOLE BOX
Illuminated..
Advantages
Allows to operate Audio System and attend calls without taking hands off
the Steering Wheel
Benefits
Added Convenience to the Customer with enhanced Safety while driving
GL
GLX
STEERING CONTROLS
Added Convenience..
Advantages
Ease of Streaming Music and Attending Calls with hands on the Steering Wheel
Benefits
Offers better Safety and added Convenience for the passengers on the
go
GL
GLX
BLUETOOTH
Connectivity..
Advantages
It helps in easy opening and closing of the window with the press of a button
Benefits
Easy operation of the windows provides added Convenience
GL
GLX
POWER WINDOWS
Easy operation..
Advantages
Complete opening and closing of the Driver side window with a single press
of a button
Benefits
Easy operation of the driver side window with a single press.
GL
GLX
POWER WINDOWS
Auto Up/Down Driver side..
Advantages
Personalised Seating Posture to suit the Driver
Benefits
Driver comfort and better Posture for Fatigue free driving
GL
GLX
DRIVER SEAT
Height adjustable..
Advantages
It helps to rest the hand of the driver with smart storage options
Benefits
More Comfort and adds a premium feel. Also provides storage options
GL
GLX
FRONT CENTRE ARMREST
With storage..
Advantages
Personalised Cooling for the Rear Passengers
Benefits
Offers more Comfort to the Rear Passengers and enhances the premium
feeling
GL
GLX
REAR AC VENTS
Added comfort..
Advantages
Personalised Rear Charging Sockets for electronic devices
Benefits
Added Convenience for the rear passenger
GL
GLX
ACCESSORY SOCKET
Rear..
Advantages
Airplane Style Personal Reading Lamps for both rear passengers
Benefits
Personalised Reading Convenience with no disturbance to other passengers
GL
GLX
READING LAMPS
Makes it personal..
Advantages
Arm Support for Rear Passengers with Cup Holders
Benefits
Rear Armrest offers more Comfort while Cup holders provides added
Convenience
GL
GLX
CENTRE ARMREST
Rear..
Advantages
Storage Options for Mobile Phones, Magazines etc.
Benefits
Smart Storage Options
GL
GLX
SEAT BACK POCKETS
Smart storage..
Advantages
Rear Windscreen Sunshade helps to reduce the intensity of heat and
sunlight entering the cabin from the rear windscreen
Benefits
Rear Sunshade blocks the sunlight & keeps the cabin cool.
GL
GLX
REAR SUNSHADE
Keeps cabin cool..
Advantages
Amongst the best boot space in its class
Benefits
Offers Convenience to customers to carry loads of luggage effortlessly
GL
GLX
*Includes space below boot floor with spare tyre
BOOT SPACE
495 litres..
Advantages
4 Speed Automatic Transmission
Benefits
Excellent Drivability and Convenient Driving of an Automatic Transmissions
GL
GLX
Transmission
Automatic..
52PERFORMANCE
Advantages
Lower NVH, Lower Emissions, Reduced Friction
Benefits
Next Gen K14B VVT Petrol engine offers better Drivability
K14B ENGINE
Next generation..
Advantages
Power Output: 70 KW @ 6000 RPMTorque Output: 130 Nm @ 4000 RPM
Benefits
More Power and Torque output offers better Drivability and Pulling Power
POWER & TORQUE
Better driveability..
55SAFETY
Advantages
It offers focused beam over longer distance hence better illumination
Benefits
Enhanced Visibility and Safety. Also better aesthetics compared to standard
headlamps (enhancing the premium feeing)
GL
GLX
PROJECTOR HEADLAMP
Better illumination..
Advantages
Provides Good Visibility in Foggy Weather Conditions
Benefits
Ensures better Visibility and Safety to the Customer in all weather conditions
GL
GLX
FOG LAMPS
Front..
Advantages
The Dual Airbags inflate in case of collision to prevent Front Passengers
from hitting the Dashboard
Benefits
Enhanced Safety for Front Passengers
GL
GLX
DUAL AIRBAGS
Enhanced passenger safety..
Advantages
Provides steerability in the event of a sudden braking situation
Benefits
Active safety for total car control
GL
GLX
ABS & EBD
Added safety while driving..
Advantages Benefits
GL
GLX
Automatically applies maximum pressure to the brakes when the
system detects hesitation from the driver in sudden braking situations
Reduced braking effort
BRAKE ASSIST
Added braking..
1. DYNAMIC STYLING
2. FUEL EFFICIENCY
3. FEATURE PACKED CABIN
4. BEST IN CLASS COMFORT
5. SUPER SAFETY
High 5’s..
Suzuki’s Most Aerodynamic Sedan Design EVER !!Combination of Sleek Design & Dynamic Performance
Advanced Engine Technology combined with Aerodynamic Design, Lightweight Body and Low-rolling Resistance Tyres add to achieving
the high fuel efficiency (5.4L/100km MT) (5.5L/100km AT)
Push Button Start Technology (GLX), Sunglass Holder (GLX), Steering mounted Audio & Bluetooth controls, Auto AC, Illuminated Centre Console with USB/AUX, Front & Rear
Centre Armrests, Storage Spaces
Personal Reading Lamps (GLX), Rear AC Vents, Rear Accessory Socket. Ciaz is among the Longest &
Widest Car in its class
Dual Airbags, ABS With EBD and BA, Seatbelts with Pre-Tensioners and Load limiters, Driver side Power window
with Auto up/down, Projector Headlamps and Fog Lamps
ENDEnjoy selling the new