Table of Contents

The October edition of [Seoul Tour+] introduces a variety of unique experiences and exhibitions found in Seoul that go with splendid autumn

colors.

1National Hangeul Museum Exhibition

Commemorating 1st Anniversary of OpeningA New Name in a Digital World, Code Name D55C AE00

1

2 Gugak Experience Studio _ Gugaksarang 2

3 KiMi Art․Cafe 3

4 Hanbok Rental _ Samsam Ohoh 4

5 Hanbok Rental _ Springtime Hanbok - Arang 5

6 TINGKLU 6

7 Paint Tonight 7

8 Handmade Soap Artelier_be new 8

9 Namdaemun Market_Import Market & Wash Alley 9

Special 1 2015 Seoul Lantern Festival 10

Special 22015 Seoul Certification Program for High Quality Tour

Package11

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1

National Hangeul Museum Exhibition Commemorating 1st Anniversary of Opening <A New Name in a Digital World, Code Name D55C AE00>

Overview

Location Special Exhibition Hall, 3F, National Hangeul Museum

Address 139, Seobinggo-ro, Yongsan-gu, Seoul Telephone 82-2-2124-6200

Homepage www.hangeul.go.kr Closed Mondays, January 1

ReservationExhibition Reserve by telephone

Opening Hours

Tue/Thur/Fri 9:00~18:00Wed/ Sat

(Opening at Night) 9:00~21:00E d u c a t i o n a l and Cultural Events

HomepageSundays/Holidays 9:00~19:00

Fees Free for all exhibitions /educational and cultural events

Language Support

Exhibition English, Chinese, JapaneseHangeul School

English, Chinese, Japanese, French, Vietnamese

Introduction

National Hangeul Museum Exhibition Commemorating 1st Anniversary of Opening “A New Name in a Digital World, Code Name D55C AE00“

‣ ‣ Feel the value of hangeul contents in the midst of digital age ‣ ‣ Exhibition of the digitalization process of hangeul and its current status, principle of hangeul reflected

in digitalization, and its meaning in terms of Korean language history ⁍ Digitalization of Hangeul: Code, typewriter, keyboard, corpus, font, software, etc. ⁍ Find the efforts that enabled the ‘digitalization of hangeul’ from the 1980’s when the wave of digitalization began

up to today and the untold stories about the digitalization of hangeul in everyday living.

National Hangeul Museum‣ ‣ National museum on a single theme, hangeul, for the first time, opened on October 9, 2014‣ ‣ Space is divided into permanent exhibition halls, special exhibition hall, Hangeul Playground, Hangeul School,

Hangeulnuri (library)

Photos

Computer used when the first hangeul word processor was developed/ 1980’s, Collection of

Heon-guk Ha

Monthly Family News created with word processor1992, Collection of National Folk Museum of

Korea

Stenopicture 3000, the stenographer’s keyboard used to record National Assembly proceedings / 1995,

Collection of Proceedings Archive Department of National Assembly

Hangeul Dokkaebi, software that enabled hangeul on computer / 1990’s, Collection of

Cheol-yong Choi

Old handwriting revived through modern font2015, Created by Sam-yeol Ahn and

Yong-je Lee

Special Exhibition ‘A New Name in a Digital World_ Code Name D55C AE00’ / Exhibition

Poster

Directions ‣ ‣ Exit ② of Ichon Station on Subway Line 4 and Central Line , use ‘Museum Nadeulgil’ - Go straight for 400m on the right

Parking Informarion

‣‣ Park inside building (Opening Hours: Same as museum opening hours / Rates: Basic 2,000 won, 500 won for additional 30 minutes)

‣‣ Parking Capacity: 70 cars on 1B of main building (Also accommodates 15-seater car/van)Product

Development Tips

‣ ‣ Recommend to foreign tourists interested in hangeul ‣ ‣ Packages on Korean history theme in connection with National Museum of Korea and War

Memorial of Korea nearbyNearby Tourist

Attraction ‣‣ National Museum of Korea/Yongsan Family Park/War Memorial of Korea/Samsung Museum of Art

(Leeum)

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2 Gugak Experience Studio _ Gugaksarang

Overview

Location Gugaksarang

Address 5-12, Bukchon-ro 12-gil, Jongno-gu, Seoul Telephone 82-2-576-5556

Blog http://gugaksarang.modoo.at Closed Mondays/Chuseok, Lunar New Year’s Day

Reservation *Reservation RequiredReserve by telephone (Group: up to 30) Opening Hours 10:00~21:00

Payment Method

Payable with cash, credit card (including foreign credit card

Language Support English

Introduction

Enjoy gugak, the sound of Korea filled with excitement and refinement, at Gugaksarang ‣ ‣ Place for experiencing various traditional programs representing Korea’s unique beauty and

aesthetic consciousness in a easier and more familiar way

Program Name Fees ExperienceLearn how to wear hanbok (Korean traditional clothes) in hanok (Korean

traditional house), Learn Korean manners

20,000 won

Traditional BowHanbok+Photo

Korean Sweets and Traditional

Tea

Learn sound of Korea in Korean house20,000

won

Introduction and Experience of

Traditional Instruments

Arirang+ Janggu Rhythm

Korean Sweets and Traditional

Tea

Learn various Korean instruments50,000

wonIn-depth lesson for each instrument

‣ ‣ Gugak concert on Tuesday of last week of every month, ‘Hanok, Rewriting Art’ ⁍ Performance following traditional meal ※ Concert location is subject to change

Photos Entrance Outside View Inside View ①

Inside View ② Foreigner Experience Performance

Directions ‣ ‣ Exit ② of Anguk Station on Subway Line 3 - Walk 10 minutes – Turn right into the alley across Gimm-Young Publishers – Turn right at the first alley – Find studio

Parking Information

‣‣ Jeongdok Public Library Parking Lot (Operating Hours: 7:00~22:30 / Rates: 190 won for additional 5 minutes)

Product Development

Tips

‣‣ Package on tradition theme by combining ‘Gugaksarang’ and hanok stay, ‘Soriul’ ‣ ‣ Packages on Bukchon’s beautiful alley theme

Nearby Tourist

Attraction ‣‣ Gyeongbokgung(Palace)/Changdeokgung(Palace)(UNESCO World Heritage)/Gwanghwamun/ Daelim Contemporary

Art Museum/National Museum of Modern and Contemporary Art, Seoul/Bukchon Traditional Crafts Center

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3 KiMi Art․Cafe

Overview

Location KiMi Art․Cafe

Address 47, Pyeongchang-30-gil, Jongno-gu, Seoul Telephone 82-2-394-6411 / 82-2-394-6441

Homepage/Facebook

www.kimiart.net Closed Chuseok, Lunar New Year’s Day

www.facebook.com/projectkimi

Reservation Reserve by telephone Opening Hours

Gallery 10:30~19:00Cafe 10:30~23:00

FeesGallery Admission Fee Free Payment

MethodPayable with cash, credit card (including foreign credit card

Beverage ~10,000 won Language Support English

Introduction

Healing space to finalize the trip with great music, painting, and tea, KiMi Art.Cafe ‣ ‣ KiMi, opened in 2003, is the space for artists in art and culture circles active at home and

abroad to exhibit their works and run various programs ‣ ‣ A private house was remodelled to provide the comfortable atmosphere and the space is divided

into the exhibition space on the 1st floor and the cafe gallery on the 2nd floor ‣ ‣ There is a terrace space connected to the cafe on the 2nd floor which gives the whole view of

Pyeongchang-dong, and also the courtyard with pine trees ⁍ Healing with the magnificent view of Bugaksan (mountain), Inwangsan (mountain), and the octagonal

pavilion of the Bugak Mountain Highway ‣ ‣ Gallery Exhibition Schedule ⁍ Private View of Seong-min Lee, ‘Fountain of White Night’: October 11 ~ November 13, 2015 / Sculpture

Exhibition ⁍ Craft Exhibition: November 24, 2015 ~ February 28, 2016 / Exhibition of ceramics, furniture, lacquer ware,

and stone sculpture

Photos Whole View Inside Cafe ① Inside Cafe ②

Terrace ① Terrace ② Gallery: Private View of Seong-min Lee

Directions ‣ ‣ Exit ③ of Gyeongbokgung Station on Subway Line 3 / Exit ② of Gwanghwamun Station on

Subway Line 5 - Take Bus 1711 or 1020 – Get off at Lotte Samsung Apartment – Go straight along the hill on the right for 500m

Parking Information ‣‣ Park in front of the building (Rates: Free / 6~7 cars)

Product Development

Tips

‣‣ Packages on the culture and art of Seoul in connection with art spaces and traditional spaces nearby

‣ ‣ Packages on healing theme in connection with the dullegil course of Bukhansan (mountain)Nearby Tourist

Attraction ‣‣ Kim Jong Young Gallery/Total Gallery/Gana Art Center/Seoul Auction/Seoul Art Gallery/YoungIn Museum

of Literature/Gwanghwamun/Gyeongbokgung (Palace)

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4 Samsam Ohoh

Overview

Location Hanbok (Korean Traditional Clothes) Rental _ Samsam Ohoh

AddressGyeongbokgung (Palace) Branch

45, Sagan-dong, Jongno-gu, Seoul Telephone

Gyeongbokgung (Palace) Branch 82-2-720-1255

Bukchon Branch 21, Bukchon-ro, Jongno-gu, Seoul Bukchon Branch 82-2-764-1255

Homepage http://www.go3355.co.kr ClosedGyeongbokgung (Palace) Branch

Chuseok, Lunar New Year’s Day, Wednesday

Bukchon Branch Chuseok, Lunar New Year’s Day

Reservation Reserve by telephone (for a group of 20 or more visitors)

Opening Hours

9:00~17:00 (*Must return the clothes before the closing)

Fees(by Design

and Quality)

A 50,000 won B 40,000 won Payment Method

Payable with cash, credit card (including foreign credit card

Language Support English, ChineseC 30,000 won D 15,000 won

Introduction

To Bukchon Hanok Village ~ To Gyeongbokgung (Palace) ~ Experience the past in Korean traditional clothes!

‣ ‣ Hanbok (Korean traditional clothes) rental shop carrying and renting Korean traditional clothes known for elegance and antiqueness

‣ ‣ 600 or more hanbok for adults and children aged 1~7 and various accessories ⁍ Hanbok for Women: Jacket, skirt, inner skirt, hand bag (Fee: A, B, C) ⁍ Hanbok for Men: Jacket, trousers, vest (Fee: B) ⁍ Hanbok for Girls: Jacket, skirt, inner skirt, hairband/Hanbok for Boys: Jacket, trousers, vest (Fee: D) ‣ ‣ How to Rent: Choose hanbok of your taste ‣ Try on in the fitting room ‣ Style hair in the hair room

‣ Choose the hand bag that go with your hanbok ‣ Leave the clothes you wore and belongings at the information desk and pay

PhotosGyeongbokgung (Palace) Branch Bukchon Branch Hanbok Accessory

Memory with Friends ① Memory for Mom and Child ② Memory with Lover ③

Directions

‣ ‣ Gyeongbokgung (Palace) Branch: Exit ⑤ of Gyeongbokgung Station on Subway Line 3 - Pass Gwanghwamun and come out through Gyeongbokgung (Palace) Parking Lot Entrance – Cross the street by the crosswalk and enter the alley by ‘Smith’s Favorite Hanok’, find the shop 30m ahead

‣‣ Bukchon Branch: Exit ② of Anguk Station on Subway Line 3 - Go straight for 190m – find the shop on the opposite side

Parking Information

‣‣ Gyeongbokgung (Palace) Public Parking Lot (Operating Hours: 6:00~22:40 / Rates: 2,000 won for first 2 hours, 500 won for additional 15 minutes)

Product Development

Tips

‣‣ Connect with Korean food and Gyeongbokgung (Palace), Changdeokgung (Palace), etc. on ‘Traditional Food, Clothing, and Shelter’

‣ ‣ Connect with gorgeous cafes in hanok feel and hanok stay near Samsam Ohoh and recommend to FITNearby Tourist

Attraction ‣‣ Gyeongbokgung (Palace)/Gwanghwamun/Changdeokgung(Palace)/Changgyeonggung(Palace)/ Bukchon

Hanok Village/Insa-dong Culture Street/National Museum of Modern and Contemporary Art, Seoul

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5 Springtime Hanbok - Arang

Overview

Location Hanbok Rental_Springtime Hanbok Arang

Address#94, 81, Changgyeonggung-ro, Jongno-gu, Seoul

Telephone 82-10-2280-9522

Homepage www.facebook.com/studio.arang Closed Chuseok, Lunar New Year’s Day

ReservationReserve by telephone/Kakaotalk(theArang) /Facebook(studio.arang)/Instagram (@studio.arang)

Opening Hours

10:00~18:00 (*Extended up to 22:00 with reservation and 10,000 won extra charge)

FeesWeekdays 35,000 won

Payment Method

Payable with cash, credit card (including foreign credit card

Weekend 55,000 wonLanguage Support

English

Introduction

Crisscross Seoul in Antique Beauty of Traditional Korean Clothes! Springtime Hanbok Arang ‣ ‣ 1:1 Styling Service for you to maintain the original beauty of hanbok even after enjoying exciting

excursion to ancient palaces and learning about hanbok manners ‣ ‣ Carries hanbok designed and produced in Korea ‣‣ Small shop for providing high-quality hanbok and delicate services for each customer ⁍ Full package including hanbok, inner trousers, inner skirt, inner jacket, socks, accessories, hairpin, coat string

pin, ribbon, ornament, and handbag

PhotosArang Hanbok Accessories ① Accessories ②

Accessories ③ (Handmade) C u sto m e rs W e a rin g A ra n g H a n b o k ① C u sto m e rs W e a rin g A ra n g H a n b o k ②

Directions ‣ ‣ Exit ⑧ of Jongno-5(o)-ga Station on Subway Line 1 - Go straight for 300m – Located in the Jongno-4(sa)-ga Underground Shopping Center

Parking Information

‣‣ Jongmyo Public Parking Lot (Opening Hours: 00:00~24:00, Rates: 400 won for first 5 minutes / 400won for additional 5 minutes)

Product Development

Tips

‣‣ Seoul City Tour Bus+Ancient Palace Tour for friends and lovers wearing hanbok ‣ ‣ Connect with traditional culture experience such as ‘Tea Ceremony’ and ‘Traditional Instrument’

experience, etc.

Nearby Tourist

Attraction

‣‣ Jongmyo / Changgyeonggung (Palace) / Changdeokgung (Palace) / Cheonggyecheon (Stream) / Jonggak Youth Street / Dongdaemun Market / Naksan Park / Seoul City Wall

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6 TINGKLU

Overview

Location TINGKLU_Main Store in Hongdae

Address 257-4, Yeonnam-dong, Mapo-gu, Seoul Telephone 82-70-4797-0797

Homepage www.tingklu.co.kr ClosedEvery Monday, Every Other TuesdayChuseok, Solar and Lunar New Year’s Days

Reservation Reserve by telephone for a group of 10 or more visitors

Opening Hours 12:00~19:00

Fees

Bracelet Material 10,000 won~30,000 won Payment

MethodPayable with cash, credit card (including foreign credit card

Portrait 30,000 won Language Support English

Introduction

Studio for making meaningful bracelets with family, lovers, and friends and also make memories, TINGLU

‣ ‣ Choose the materials to your taste and make eccentric bracelets

‣ ‣

‣‣ For it is located in the Hongdae Studio Street, it appeared on television programs many times as a recommended dating course

⁍ KBS Document 3 Days, SBS Good Morning, MNET Heart Attack, JTBC White Swan, etc. ⁍ Frequently visited by Chinese tourists due to the influence of the TV appearance ‣ ‣ For you can create your own meaningful or commemorative bracelet at a low cost and also take

your creation, the satisfaction rate and revisiting rate are high ‣ ‣ When you bring your photo, you can ask for a portrait using dried flowers

Photos Outside View ① Outside View ② Inside View

Completed Bracelets Bracelet for Couple Portrait

Directions ‣ ‣ Exit ③ of Hongik Univ. Station on Subway Line 2 - Go straight for 350m – Turn right along

Daemyung Vivaldi Park Apartment Complex – Turn left at the second alley – Go straight for 50m – Find the shop on the left

Parking Information

‣ ‣ Public parking lot near Hongik University (Donggyo Public Parking Lot 3: Space for 10 or more cars, 300 won for first 5 minutes, 300 won for additional 5 minutes)

Product Development

Tips

‣ ‣ Using its position near hot spots of Seoul such as Sinchon, Hongdae, and Hapjeong, recommend to tourists in their 20s ~ 30s who wish to feel the energy of Seoul

‣ ‣ Connect with Hongdae Gyeongeui Line Park Road, a number of cafes and eccentric studios nearby

Nearby Tourist

Attraction ‣‣ Hongdae Gyeongeui Line Park Road/Hongdae Street/Sinchon/Hapjeong Cafe Street/ Mangwon Hanggang Park

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7 Paint Tonight

Overview

Location Delicious Spain in Hongdae

Address B1, 404-29, Seogyo-dong, Mapo-gu, Seoul Telephone 82-10-4904-4434

Homepage paintonight.com Closed Always open

Reservation Reserve through homepage Opening Hours Sat, Sun 3:00~5:00

Fees

Individual 35,000 won Payment Method Cash

Group19,900 won(For a group of 25 or more visitors)

Language Support English

Introduction

Time to enjoy painting, wine and beverages with important people or new people, Paint Tonight ‣‣ Customers can choose from 30 or more painting and try the painting by themselves ‣‣ Paint with instructors from prestigious schools outside Korea capable of speaking English and

Korean ‣‣ Healing time for relieving stress while enjoying painting, music, and beverages at the same time ‣‣ All materials from canvas, brushes, acrylic paints, pallette, and water bucket are provided ‣ ‣ Even beginners can complete cool pieces

※ Location for each program may change according to circumstances

Photos Program Preparation Painting + Wine Material 1

Material 2 Program in Process Program Finished

Directions ‣ ‣ Exit ⑥ of Hapjeong Station on Subway Lines 2 , 6 - Go straight for 400m and turn left – Go straight for 200m – Find the studio on the right

Parking Information ‣ ‣ Dangin On-load Public Parking Lot (Opening Hours: 9:00~19:00 / Rates: 500 won per 10 minutes)

Product Development

Tips

‣‣ Connect with various shopping opportunities and famous restaurants in Hongdae, one of the hot spots of Seoul

‣ ‣ Package on healing theme in connection with massage shop, beauty experience, etc.

Nearby Tourist

Attraction ‣‣ Hapjeong Cafe Street / Mangwon Hangang Park / Hongdae Street

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8 be new

Overview

Location be new

Address 1F, 229-3, Yeonnam-dong, Mapo-gu, Seoul Telephone 82-2-6497-7775

Homepage www.benew.co.kr Closed Sunday, Holidays

Reservation Reserve by telephone Opening Hours Mon ~ Sat 11:00~20:00

Fees

Macaroon Soap (Set)

50,000 won (Group: Up to 4)

Payment Method Account Transfer

Candle + Air Freshener (Set)

60,000 won (Group: Up to 6)

Language Support -

Introduction

Cozy soap studio located at the street corner of Yeonnam-dong, ‘be new'

‣ ‣ Make your own soap and candle, pretty in design and great for skin at a low price ⁍ Macaroon Soap: Handmade without synthetic emulsifier which is harmful to body. Vegetable glycerin is

added for moisturizing action (Requires 1 hour 30 minutes) ⁍ Soy Candle + Air Freshener: Produced with natural wax and the scent of your choice (Requires 1 hour 30

minutes)

‣ ‣ Made with natural powder and aroma oil, hardened and gift-wrapped at once

‣ ‣ Make the world’s one and only soap with the mother’s milk which contains the ingredients that develop healthy skin cells, great gift for children (13,000 won ~ 15,000 won)

PhotosOutside View Inside View Macaroon Soap Set

Air Freshener and Materials Soy Candle Various Handmade Soaps

Directions ‣ ‣ Exit ② of Hongik Univ. Station on Subway Line 2 - Go to the shuttle bus stop across Starbucks on the left – Get on Shuttle Bus 05 – Get off ‘Pibu Gwallisil (Skin Care Studio)’ stop

Parking Information

‣‣ Yeonnam On-road Public Parking Lot (Operating Hours: 10:00~21:00, Rates: 500 won per 10 minutes)

Product Development

Tips

‣‣ Packages on ‘Simple Date’ in connection with various studios of Yeonnam-dong Studio Street and Gyeongeui Line Forest Street

‣ ‣ Packages on beauty theme for tourists interested in beauty

Nearby Tourist

Attraction

‣‣ Hongdae Street/Gyeongui Line Forest Park/Sinchon/Hapjeong Cafe Street/TINGKLU(introduced in October edition)/Gung-dong Neighborhood Park

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9 Namdaemun Market_Import Market

Overview

Location Namdaemun Market_Import Market

Address 21, Namdaemun Market-4-gil, Jung-gu, Seoul Homepage namdaemunmarket.co.kr

Closed Sundays

Opening Hours

Building C Underground Import Market 6:00~18:30

Building D Underground Import Market 6:00~18:00

Building E Underground Import Market 7:00~18:30

Payment Method

Payable with cash, credit card (including foreign credit cards)

Onnuri Gift CertificateDokkebi Imported Goods Mall 7:40~17:30

Namdo Shopping Center 23:00~14:00

Introduction

Pride of Namdaemun Market and the shopping center showing the diversity of the world’s products - Import Market

‣ ‣ Import Market: Find clothes, foods, dishes, home appliances, convenience goods, furniture, and a variety of household items imported from various countries around the world

‣‣ Shops are located on both sides of the large street between Namdaemun Market Gate 5 and Gate 2

‣‣ Representative import markets are Dokkebi Imported Goods Mall and Soong Rae Moon Import Market

⁍ Building C, D, and E’s Underground Import Markets and Dokkebi Imported Goods Mall are all connected, shoppers can compare and purchase virtually in one place

‣‣ Streets packed with shops create a grand spectacle, and the diversity and the market’s unique images make the visit exciting even without shopping

PhotosLuxurious Imports Market Soong Rae Moon Import Market

(Beside Namdaemun)Inside Soong Rae Moon Import

Market

Imports Market entrance Inside Building D, E Underground Import Market

Inside Building C Underground Import Market

Directions ‣ ‣ Import Market: Exit ⑤ of Hoehyeon Station on Subway Line 4 - Between Namdaemun Market Gate 5 and Gate 2

Parking Information

‣‣ Namdaemun Freight Forwarder Association Public Parking Lot (Rates: 500 won per 5 minutes up to 30 minutes, 650 won per 5 minutes after 30 minutes)

Product Development

Tips

‣‣ Courses connected with Hairtail Alley inside Namdaemun Market and the food stands nearby ‣ ‣ Packages connected with November festivals (2015 Seoul Kimchi Festival / 2015 Seoul Lantern

Festival) showing various aspects of Seoul

Nearby Tourist

Attraction ‣‣ Sungryemun/Shinsegae Department Store (Main Store)/Deoksugung(Palace)/Seoul Museum of Art/Seoul

Plaza/Bukchang-dong Food Alley/Streets of Myeong-dong/Namsan Hanok Village

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Special 1

Seoul Lantern Festival 2015

Overview

Location Cheonggye Plaza (14, Seorin-dong, Jongno-gu, Seoul) ~ Supyogyo (Bridge) (Gwansu-dong, Jongno-gu, Seoul)

Period Friday November 6 ~ Sunday November 22, 2015 Opening Hours 17:00 ~ 23:00

Homepage http://seoullantern.visitseoul.net Telephone 82-2-120

Fees

Admission Fee Free Payment Method

Payable with cash, credit card (including foreign credit cardHanging Wish Lantern

(Reservation Required) 5,000 ~ 15,000 wonImported Goods

Shopping Center

English, Chinese, JapaneseFlying Wish Lantern (Kit Making) 3,000 won

Introduction

Beautiful Seoul combining tradition and modernity presented through light on Cheonggyecheon Stream in the fall of 2015

Tour of Seoul through light, ‘2015 Seoul Lantern Festival’ ‣ ‣ Beautiful festival of light held on various themes about Seoul in the whole area of Cheonggyecheon

Stream in Seoul for 3 weeks from Friday on the first week of November to the weekend of the third week every year

‣ ‣ ‘Seoul Lantern Festival’ combining traditional lanterns and modern, digital LED lanterns is becoming the leading festival of Seoul winning greater popularity among citizens and tourists as years go by.

‣ ‣ Held on the 1.2km long waterway of Cheonggyecheon (Stream) from Cheonggye Plaza to Supyogyo (Bridge)

Photos2014 Seoul Lantern Festival Scene ① 2014 Seoul Lantern Festival Scene ② 2014 Seoul Lantern Festival Scene ③

2014 Seoul Lantern Festival Scene ④ 2014 Seoul Lantern Festival Scene ⑤ 2014 Seoul Lantern Festival Scene ⑥

Directions ‣ ‣ Cheonggye Plaza (Entrance/Exit): Exit ⑤ of Gwanghwamun Station on Subway Line 5 /Exit ④ of

City Hall Station on Subway Line 1 (2 minutes of walk) ‣ ‣ Samilgyo (Bridge)/Supyogyo (Bridge) (Entrance/Exit): Exit ① of Euljiro-3(sam)-ga Station on Subway

Lines 2 3 (6 minutes of walk)

Parking Information

‣ ‣ Public transportation is recommended due to the congestion in the area ‣ ‣ Refer to www.parkhere.co.kr for parking information in detail

Product Development

Tips

‣‣ ‘Seoul City Tour Bus + Ancient Palace Tour + Festival’ program to compare the image of Seoul with '2015 Seoul Lantern Festival'

‣ ‣ A festival recommended to tourists of all ages and all nationalities

Nearby Tourist

Attraction ‣‣ Alley of Stir-fried Small Octopus Restaurants in Jongno,Seoul/Cheonggyecheon(Stream)/Gwanghwamun(Gate)/ Gyeongbokgung(Palace)/Deoksugung(Palace)/Jeong-dong Observatory/Namdaemun

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Special 2

2015 Seoul Certification Program for High Quality Tour Package

Development of quality escorted group tourism products with goal of increasing tourist satisfaction(Certification and support for PR marketing at home and abroad, etc.)

Project 2015 Seoul Certification Program for High Quality Tour Package Period April~December 2015

Contact

Seoul Tourism Organization Name Phone E-mailSupervisor Kim Eun-Mi, Chief +82-2-3788-0864 wanshi@seoulwelcome.com

Japan Huh Ryn +82-2-3788-8126 lynn@seoulwelcome.com

Greater ChinaLim Ji-Su +82-2-3788-8154 jisulim@seoulwelcome.com

Shin Ji-Eun +82-2-3788-0835 cindy326@seoulwelcome.com

Southeast Asia, North America, and Europe Ku Ji-Hye +82-2-3788-0879 finekj@seoulwelcome.com

Project

Overview

‣‣ Objective⁍ Boost the development of quality tourism products in order to offer diverse

cultural experiences and other benefits

⁍ Increase tourist satisfaction by promoting the use of Seoul City-certified

tourism productsHigh Quality Tour Package Certification Mark

‣ ‣ Procedure

Application submitted(on a rolling basis) ‣‣

Certification Evaluation

‣‣Promotion Support

Submit applications through partner agencies in Korea

Certification of high-quality tour package given after evaluation

Promotion and management support provided

‣ ‣ How to apply ⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through

Korean inbound partners

Project

Contents

‣‣ Benefits

Project Certified quality tour products

Promotion support⦁ Certification issuance and authorization to use the certification label (Valid for two years)⦁ Provision of up-to-date Seoul City tourist information

Incentive*July~November

⦁ Total tourists of 300 or more: 6,000,000 won⦁ Total tourists of 500 or more: 10,000,000 won⦁ Total tourists of 1,000 or more: 20,000,000 won Amount (in KRW)

✦ Incentive payment will be provided to tourists recruited from July to November in order to revitalize the tourism industry due to MERS (Middle East Respiratory Syndrome).

‣ ‣ Basic requirements for application

Classification Requirements

Accommodation

⦁ Tourist hotels or higher-level hotels in Seoul (stays of at least two nights) ⦁ Includes Hanok (traditional Korean-style house) stay, temple stay, Goodstay, Hi Seoul Youth Hostels, Korea Stay

✦ Peak season (April~October): One night at a tourist hotel in the Gyeonggi/Incheon area allowed ✦ Winter tourism products (November~December): One night at a tourist hotel in the Gyeonggi or

Gangwon area allowed

Meal

⦁ Minimum of KRW 20,000 per person for two to three meals per tour product and at least two days in Seoul ⁍ Minimum of KRW 6,000/person for one meal ✦ Lunch or dinner ✦ Restaurants in Seoul and Gyeonggi areas ✦ Breakfast excluded from evaluation (breakfast at a tourist hotel recognized once only)

Attraction

⦁ Minimum of KRW 15,000 per person for admission to two or three tourist spots or fees for hands-on experience events at two or three tourist spots

⁍ Minimum of KRW 5,000 per person for admission to one tourist spot ⁍ `The minimum admission fee requirement is not applied to the paid tourist spots included in

Seoul Tour+ published in 2014 and 2015 or the Seoul City Festival.

Guide⦁ Certified tour guides fluent in the chosen language ⁍ Not applicable to tourism products related to the Southeast Asian region (including Thailand,

Vietnam, Malaysia, and Indonesia)

Schedule ⦁ At least two whole days devoted to Seoul Tour ⁍ Minimum of six hours, from 8 a.m. to 8 p.m., each day

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Seoul Tour+

Date of publication: October 2015

Publisher: Seoul Tourism Organization, Tourism Marketing Team

Editors:

▶ Tourism Marketing Team, Kim Eun-Mi, Chief

T. +82-2-3788-0864 / E. wanshi@seoulwelcome.com

▶ Tourism Marketing Team, Huh Lyn

T. +82-2-3788-8126 / E. lynn@seoulwelcome.com

▶ Tourism Marketing Team, Ku Ji-Hye

T. +82-2-3788-0879 / E. finekj@seoulwelcome.com

▶ Tourism Marketing Team, Lim Ji-Su

T. +82-2-3788-8154 / E. jisulim@seoulwelcome.com

▶ Tourism Marketing Team, Shin Ji-Eun

T. +82-2-3788-0835 / E. cindy326@seoulwelcome.com