United Way of Utah County

2 CAMPAIGN BEST

PRACTICES

6 ONLINE

ACTIVITIES

3 CAMPAIGN TALKING

POINTS

8 NEW HIRES

PACKET

4CAMPAIGN

TOOLKIT

10CONTINUOUS

GIVING

United Way of Utah County

CAMPAIGN LEADERS RESOURCESTABLE OF CONTENTS

8/15/19

COMMITTED CEO

Donates at the leadership level

Personally asked the internal campaign leader to lead effort

Provides time, support and resources to the campaign committee

Provides time and personal visible support to employee meeting

COMMITTED CAMPAIGN LEADER

Leader gives own involvement with time and personal gift

COMMITTED CAMPAIGN STRUCTURE

This could be in the form of campaign committee representing all departments or a small group of fellow associates to help with the activities.

COMMITTED AND INFORMED LEADERSHIP/MANAGEMENT TEAM

This could be a short presentation to the leadership team by the CEO and a United Way representative during a regular leadership team meeting. Team leaders should be asked to give at this meeting.

GROUP MEETING

Set time and date or dates where CEO/ management can attend/endorse the company’s involvement with the campaign.

Invite United Way representative to speak on behalf of the United Way

Campaign leader explains campaign strategies and how to donate

Inform employees about Giving Guide (donate value of one hour of their time each month)

ENSURE ALL EMPLOYEES ARE CONTACTED AND ASKED TO PARTICIPATE

Through email, letters, or group presentations

THANK/ RECOGNIZE THOSE WHO HELP MAKE THE CAMPAIGN A SUCCESS

Examples: Thank you lunch, recognize departments, pass out incentive gifts, CEO sends out thank you memo.

ENCOURAGE ENGAGEMENT THROUGHOUT THE YEAR

Examples: new hires can sign up for payroll deduction, Day of Caring, Sub for Santa, and other volunteer activities

CAMPAIGN BEST PRACTICES

1 1

2

23

34

4

United Way of Utah County

WHAT IS EVERYDAY STRONG?EveryDay Strong is United Way’s social and emotional health initiative to support children and youth with anxiety and depression. Our work in this area includes services like: Resilience Trainings for parent and teachers, parent support specialists with postpartum resources, and mental health treatment services through our partner agencies.

WHAT IS EVERYDAY SUPPORT?EveryDay Support is United Way’s financial stability initiative. Our work in this area includes programs like: the Utah 211 information line, free tax preparation, and programs to help alleviate housing, affordable healthcare and food needs.

WHAT IS EVERYDAY LEARNERS?EveryDay Learners is United Way’s early education initiative, with a strong emphasis on childhood literacy. Our work in this area includes programs like: parenting classes, after-school and summer learning programs at the South Franklin Community Center, and youth mentoring.

HOW IS MY DONATION USED? WHAT PERCENT OF MY DONATION GOES TO THE PROGRAM?100% of your donations to United Way of Utah County goes directly to support local programs in Utah County. If you direct your gift to a United Way partner agency or other nonprofit, 100% of your donation is directed to that organization. Donations not directed to another nonprofit are used wherever they are needed most in the community to support early education, social and emotional health, and financial stability through United Way programs and partner agencies.

HOW CAN I RECEIVE ASSISTANCE?If you or a loved one are looking for food, healthcare, housing assistance, etc. call 211 or download the 211 Utah App.

If you would like to access free resources like the EveryDay Strong Resilience Training or Help Me Grow Utah child development questionnaires, visit unitedwayuc.org to learn more.

United Way of Utah County

EMPLOYEE CAMPAIGN FAQ

WHAT DOES UNITED WAY DO? United Way of Utah County supports Utah County

children in three areas

1 2 3

EVERYDAY LEARNERS

Early Education

Helps childhood literacy through early

learning and education

EVERYDAY STRONG

Social and Emotional Health

Helps children and youth with anxiety and

depression

EVERYDAY SUPPORT Financial Stability

Helps individuals and families become

financially stable

United Way of Utah County

CAMPAIGN TOOLKIT

United Way of Utah CountyUNITED WAY’S

SPECIAL CAMPAIGN CEO MEETING

Join with other community leadersHOW TO RUN AN ONLINE CAMPAIGN

Hold the Campaign Kick-off virtually by setting up an employee video call. Invite all employees to join online. Be sure to invite your CEO or senior leadership to share why they give.

Invite a United Way Representative to speak about how donations help the community during your kick-off call or other team meetings.

If applicable, ask United Way to set up an online giving website to collect donations in place of pledge forms and cash donations.

After the kick-off, send an email to employees with directions of how to donate, a message from a senior leader asking employees to donate, and information about United Way.

Provide employees with additional information about United Way through printed materials or other employee communication methods (intranet, screensavers, message boards, etc)

Share United Way videos through email communications throughout the campaign

� How is my donation used Bedtime Stories South Franklin Community Center EveryDay Strong Help Me Grow 211

Invite employees to participate in online activities to help them learn about United Way. Offer small prizes as an incentive for those who donate and play.

� United Way Trivia

United Way trivia is a set of 10-15 questions about United Way and its partner agencies. We will provide the document with the questions and answers so that you can send them out via email to your employees.

� Can You Hear Me Now- United Way addition

� “Can You Hear Me Now?” is one of the best online games for team building. You play this game in a virtual conference room, and nominate one person to be the speaker and the rest are artists. The speaker uses an image provided by United Way, and the goal is to describe that image in such a way that the artists can draw it successfully.

� Bingo-United Way Addition

� You start with a bingo board that has a number of action items or accomplishments on it.

1

2

3

4

5

6

7

BINGO

This activity is designed to help your employees get to know United Way by accomplishing tasks that inform them more about what United Way is all about. Once someone completes BINGO, handing out some sort of prize or incentive may be a good idea. If you are wanting some United Way swag, your United Way representative can deliver it to your office or wherever you need.

TRIVIA

This activity is designed to create a fun, competitive way to get employees involved with what United Way is all about. Trivia questions can be sent out everyday that your company is running the campaign. The campaign leader may send out an email with 1-2 questions a day with the first person responding with the correct answer will get a prize. If you are wanting United Way swag, a representative can provide it for you.

CAN YOU HEAR ME NOW?

This activity may be a little more difficult to accomplish with a big group. It is designed for small groups done over video chat. For this game United Way has provided 6 stock photos that represent the 3 focus areas. EveryDay Strong, EveryDay Learners and EveryDay Support.

CAMPAIGN TOOLKIT

United Way of Utah County

CAMPAIGN ONLINE ACTIVITIES OVERVIEW

1. Q: What agency provides services throughout Utah to support families with young children with disabilities?

A: Kids On The Move

2. Q: What is a comprehensive source for community resources, better connecting our community and increasing self-suffi ciency?

A: 2-1-1 Helpline

3. Q: If you donate 25 dollars to United Way, how many inmates can record bedtime stories for their children?

A: 20

4. Q: ____ United’s initiative is to provide programs that empower parents and the community to build children’s confi dence, connection and emotional health?

A: Woman United

5. Q: What agency’s mission is to build a community of healthy, happy individuals and families through education and the prevention and treatment of child abuse, trauma, and other personal and family concerns.

A: Family Support and Treatment Center

6. Q: What is the United Way of Utah County’s big service day called?

A: Day of Caring

7. Q: Which program provides free tax preparation assistance to families and individuals?

A: VITA (Volunteer Income Tax Assistance)

8. Q: What program helps children/families around Christmas time?

A: Sub for Santa

9. Q: What United Way program offers home visits, parenting classes and play groups?

A: Welcome Baby

10. Q: _____ is an information and referral helpline available at no cost that provides parents, physicians and providers with the knowledge and resources for child development and prenatal care?

A: Help Me Grow Utah

11. Q: What Community Center provides numerous services and activities to achieve its goal of building community, encouraging residents to work together to enhance their lives and their surroundings?

A: South Franklin Community Center

12. Q: What are the 3 focus areas within United Way?

A: EveryDay Strong, EveryDay Learners, Everyday Support

13. Q: What program has been dedicated to closing the digital divide?

A: Digital Inclusion

14. Q: What partner agency uses Equine-Assisted Learning (EAL) curriculum to teach young women to recognize their inherent worth and potential, and to approach life with correct paradigms of themselves and others?

A: Bridle Up Hope

15. Q: How many meals will feed a family of four with a donation of $50?

A: 50

United Way of Utah County

UNITED WAY TRIVIA

1 9

10

11

12

13

14

15

2

3

4

5

6

7

8

CAMPAIGN ONLINE ACTIVITIES

United Way of Utah County

CAMPAIGN ONLINE ACTIVITIES

FOLLOWEDUNITED WAY ON

TWITTER

VISITEDUNITED WAY OFUTAH COUNTY

WEBSITE

READ ABOOK TO ACHILD IN

YOUR LIFE

ENCOURAGEDA COWORKERTO DONATE TOUNITED WAY

SIGNED UPFOR THE EMAILNEWSLETTER

SIGNED UPFOR DAY OF

CARING2020

FOLLOWEDUNITED WAY ON

INSTAGRAM

WATCHEDTHE EVERYDAYSTRONG VIDEO

DONATED TOUNITED WAY OR ALOCAL CHARITY

FOLLOWEDUNITED WAY ON

YOUTUBE

FREESPACE

DOWNLOADED THE 211 UTAH APP ON

YOUR PHONE

PLAYED AGAME WITHA CHILD INYOUR LIFE

SENT ANECOURAGINGMESSAGE TOA LOVED ONE

VISITEDUNITED WAY OFUTAH COUNTY

WEBSITE

FOLLOWEDUNITED WAY

ON FACEBOOK

UNITED WAY BINGO

WHAT IS A NEW HIRES PROGRAM?One way to increase employee engagement at your company and support our community is by starting a New Hires Program to encourage recently hired employees to sign up for payroll deduction donation to United Way. A New Hires Program is a great addition to your annual campaign and can be especially helpful for companies who hire employees throughout the year.

HOW DO I IMPLEMENT A NEW HIRES PROGRAM?To set up a successful New Hires Program as part of your campaign:

1.Confirmwithyourcompany’sHRpayroll,thatnew employees can sign up for payroll deduction donations and when those new donations will start being deducted.

2. Determine the best way to capture employee pledges. Ask United Way for paper pledge forms or an online pledge site that can be open all year.

3. In your new employee welcome packet or emails include information about United Way such as

a. Directions on how to sign up for payroll deduction or makeaonetimedonation.IncludeaQRcodeorlink to allow employees to sign up easily or include a paper pledge form.

b.UnitedWaycampaignflyersandmaterials(canbe requested from United Way)

c. A letter from the CEO invite employees to give and sharing by your company supports community giving

4. During an employee orientation show United Way videos or allow the campaign leader or other company leadership to speak why your company supports the community. Be sure to point out materials in the packet and how employees can sign up to give.

5. Create a timeline to follow up with employees after orientation to remind them to sign up by a certain time.

6.ProvidebothyourHR/payrollteamandUnitedWaywith thepledgeformsnewemployeesfilledout.Ifyouasked UnitedWaytorunyouronlinepledgingsystem,discuss with your United Way rep the timeline to review these pledges and send to your company payroll.

7. Thank your employees for participating.

WHAT INFORMATION SHOULD I SHARE WITH NEW EMPLOYEES?

YoursupportforUnitedWayofUtahCountyfundschildhoodeducation,youthsocialandemotionalhealth,andfamilyfinancial

stability in our local community.

United Way of Utah County

NEW HIRE PROGRAM WITH UNITED WAY

What does United Way do? United Way of Utah County supports Utah County children in three areas:

How are your donations used?100% of your donations to United Way of Utah County goes directly to support local programs in Utah County. If you direct your gift to a United Way partner agency orothernonprofit,100%ofyourdonationisdirectedtothat organization. Donations not directed to another nonprofitareusedwherevertheyareneededmostinthecommunitytosupportearlyeducation,socialandemotionalhealth,andfinancialstabilitythroughUnitedWay programs and partner agencies.

Share a VideoVisit the United Way of Utah County YouTube channel to share a variety of videos about how United Way and employee donations make a difference. Click the links below to see a few of our favorites:

How is my donation used Bedtime Stories South Franklin Community Center EveryDay Strong Help Me Grow 211

Welcome LetterThis is a customizable letter that can come from the CEO of your company or the CEO of United Way of Utah County. Both are included in this packet.

1 2 3

EVERYDAY LEARNERS

Early Education

Helps childhood literacy through

early learning and education

EVERYDAY

STRONGSocial and

Emotional Health

Helps children and youth with anxiety

and depression

EVERYDAY SUPPORT

Financial Stability

Helps individuals and families

becomefinanciallystable

United Way of Utah County

NEW HIRE PROGRAM WITH UNITED WAY

(DATE)

Dear (PERSONALIZE) ,

Congratulations on your new job! You are joining a company committed to the well-being of our shared community. We are so grateful for (COMPANY NAME) , which is a strong partner with United Way. Together, we are mobilizing your colleagues’ caring power to change lives throughout Utah County.

You can be a part of the meaningful and lasting change (COMPANY NAME) is striving for in our community through partnership with United Way. No matter the size, your donation will change lives. With just a few dollars per paycheck you can improve childhood education, youth social and emotional health, and family financial stability. For example your donations can provide the following:

$5/paycheck*: 26 books to build a child’s personal library or help 52 people find resources for food, housing, and healthcare through Utah 211

$10/paycheck*: 26 home visits or videos calls to teach new parents important child development information or 130 low-income families with tax assistance

*26 pay periods per year

At United Way, we are careful stewards of your generosity. With our transparent process, your investment goes toward proven programs that tackle Utah County’s toughest challenges. We work with our business, nonprofit and government partners to create community initiatives focused on EveryDay Strong, EveryDay Learners and Everyday Support. Companies like (COMPANY NAME) are a vital part of this process, bringing a valued perspective to the table.

Welcome to (COMPANY NAME)! You are a member of an organization that is part of the positive change in our community. Join us as we work together toward a Utah County where everyone can succeed in school, work and life.

Sincerely,

President & CEO

United Way has a sample letter you can use to welcome new employees:

WHAT IS CONTINUOUS GIVING? Continuous giving is an easy way to continue your campaign during this community crisis. This allows your current payroll donors the option to keep their payroll donations in place until you run a traditional campaign again.

WHAT ARE THE BENEFITS OF CONTINUOUS GIVING? Your employees can still support United Way and our community during this challenging time without your workplace needing to host a full, traditional campaign. It is easy for your donors, as their pledge will continue automatically and they will not need to take any further action unless they choose to opt out or increase their gift amount.

WHAT WILL I NEED TO DO TO IMPLEMENT A CONTINUOUS GIVING CAMPAIGN? To set up a successful continuous giving campaign:

1. Obtain current payroll deduction donors from your Payroll/ HRteamandconfirmacontinuousgivingpolicycanbe implemented at your workplace.

2. Send an email/letter (see sample on right) to each payroll donor outlining the following:

a. Last year’s payroll pledges will be rolled over for this coming year’s campaign, unless the donor contacts you to opt out by X date

b. Invites donors to continue to their payroll deduction with the option of increasing the donation amount

c. Donors will need to re-designate where the donation goes (local agency, 501c3), or it will be directed to United Way for wherever it is needed most in our community

3.Returnthefinallistofemployeeswiththeirpayrollpledge amounts and designations (if any) to the United Way. Be sure to update any donors that have left the company.

4. Inform your company payroll contact to change any deductions.

WHAT IF I WANT TO POSTPONE OUR CAMPAIGN? Ourcommunity’snonprofitsneedyoursupportnowmorethanever. Continuous giving is an important way to bridge the time gap between your organization’s last United Way campaign and your next one. If you would like to postpone your campaign, please work with your United Way representative to determine the best option for your company.

YoursupportforUnitedWayofUtahCountyfundsearlyeducation,socialandemotionalhealth,andfinancialstabilityservices

for children, families, and individuals in our local community. Below is more information about implementing a continuous giving

campaign this year during the COVID-19 pandemic to help our community today and into the future.

United Way of Utah County

CONTINUOUS GIVING WITH UNITED WAY

Dear [Donor],

Thank you for your contribution of $[x] per paycheck to United Way of Utah County. Your donations from last year help provided afterschool education programs to children, mental health trainings to parents, and financial counseling to families.

This year, in place of our traditional campaign activities and meetings, [Company] will allow you to continue your prior payroll deductions for the next year. If you would like to direct your gift to a nonprofit other than United Way of Utah County or change the amount of your donations per paycheck, please [fill out this link, this form, or email this person]. To see a list of United Way partner programs to donate to visit unitedwayuc.org/who-we-are/our-mission. If you do not have any changes to your donation, you do not need to take further actions. All donations will continue as set up last year, unless you note changes by [date]. New and continuing donations for this year will start being deducted from your paycheck starting [date].

We would like to invite you to consider increasing your payroll deduction to support other families and individuals in our community who may be struggling during this time. Thank you for joining with other [Company] employees to give back to our community!

Sincerely,

[Campaign Leader/Payroll Manager]

United Way has a sample email you can use to alert your donors: