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Wealth Consciousness ©2016 Gina DeVee • [email protected] • 2

Table of Contents

Module at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Identify Your Own Money Story and Where It Came From . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Gina’s Money Story Beginnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Capturing Your Own Money Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Your Core Beliefs and Feelings About Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

The Dark Side of Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Gina’s Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Playing it Safe With Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

You Get What You Focus On . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Gina’s Underearning Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Awareness of What You Are Focusing On and Experiencing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Universal Laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Thoughts + Words + Actions = Your Reality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Gracious Receiving and Sustaining . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Shifting and Lifting Your Money Energy and Transforming Your Beliefs . . . . . . . . . . . . . . . . . . . . . . . . 34The $20K Money Miracle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35The Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37Faith and Trust In the Universe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Our Money Beliefs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Gina’s Positive Money Beliefs and Perspectives: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Transforming Your Beliefs About Receiving Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Learning to Coach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44


Module Completion for Certification Track . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Your Reflections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Who the Advanced Training Is For . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Accelerating Your Growth & Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55What is your offer and Who wants it? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60Examples of What a $10k–$20k Month Looks Like . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

Evaluate & Refine Your Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64Know where to find your ideal clients and what message they want to hear. . . . . . . . . . . . . . . . . 64Create a simple, repeatable marketing funnel that brings in $10k – $30k every month . . . . . . . 67Marketing Funnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68Your Marketing Funnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70


Module at a GlanceThis is a general overview to help you plan for the next two weeks ahead. It is always a best practice to preview the module as soon as it is released so that you can plan out how and when you will complete each activity and implement your new learning into your own business. Planning ahead will be very useful in ensuring all of the components are completed in a timely fashion, especially if unforeseen challenges arise along the way.

Remember, the purpose of each module is to learn new information AND implement what you are learning directly in to your business.

Be sure to set aside 10–15 hours per week to use this module to grow your business in your calendar at the start of each module. This will ensure that you stay on track and will give you the flexibility to move activities around when other things come up. NOTE: Depending on your work pace and style and how familiar you are with this particular subject you may need more or less time. The 10–15 hours per week is a general approximation. This amount of time may or may not incorporate the actual implementation of the module activities in your business. Again, the purpose of working through each module is to simultaneously implement the activities in your business throughout the week.

The purpose of the Wealth Consciousness module is to help you live your largest life by opening up the conversation about money, what it brings up for you, triggers within you and how capable you are of having a healthy relationship with money.

There are many exercises in Module Two that will help you:• Strengthen and empower your relationship with money• Uncover your own money story and beliefs about money came from• Discover any money rules that are creating your money reality• Become aware of how you think and work with money• Harness your connection and relationship to God and your higher self• Think bigger and allow yourself to manifest money from a place of inspiration• Put yourself in the money game with a brand new perspective on receiving and

sustaining wealth

By the end of Module Two you should have increased clarity on the following:• New money beliefs that you create and fully support your desires and goals• Money rules that are in alignment with living the life and building the business of your

desires• Specific inspired actions that are designed to help you create wealth• How to shift and lift your energy around money so that you consciously choose the

relationship you desire to have with money• Discerning between your intuition and mental activity• A wealth consciousness practice that you can incorporate into your daily life to

strengthen your manifesting and wealth building muscles


Introduction

“I love supporting women like us in making money ~ because of who we become in the process.”

Gina DeVee

I am particularly excited about this module on Wealth Consciousness because I know who women like us become as a result of creating wealth. Part of it is that it’s fun to have more money and to make more money so we can buy a new wardrobe, vacation in exotic locations and go to the spa with greater ease or at all!

However, money is currency and currency is energy. The energetic and vibrational increase that occurs for a woman in terms of confidence and in terms of self esteem, self worth and personal development is the piece that excites me the most. This is my favorite part of why I love helping women make more money.

First of all, money is available to all of us. The abundance that we create and seek is available to each of us in practical and miraculous ways. So much of what we all have been taught about money is actually untrue. I believe we are a part of a very privileged generation of women on the face of the planet who get to experience and to know the truth about money. What we do with the money we manifest can be a major contribution to the way we desire to see our world.

Most of us have been so disempowered personally and collectively as women throughout time that we have not been able to develop to the magnitude of the woman who has a high level of wealth, and have not yet collectively put ourselves in the position to write the checks. We are among the few changing this for all women. There are things that money can buy and I believe that a certain amount of happiness is one of them.

I am very excited for you wherever you are in terms of your own relationship with money and wherever you are on your journey and path. May this Module and all that is included in our work together strengthen and empower you and support you to becoming the larger you.


Identify Your Own Money Story

and Where It Came From


Identify Your Own Money Story and Where It Came FromGina’s Money Story Beginnings

We all have our “stories” about money. We learn them from our parents, our grandparents, relatives, friends, teachers, and anyone who is an influence on us as we are growing up. All that learning collectively comes together and influences our beliefs and feelings about what money is to us and how we can plan on money behaving in our lives.

Because I grew up as a schoolteachers’ kid where I learned to cut coupons, stretch dollars, growing up as a bornagain Christian I had to be a “good steward” of money I didn’t always have and was told to give money to others. The effects of not having a strong wealth consciousness negatively impacted my life and decisions like going to a state university because it was less expensive, not that it was where I desired to go.

A few more of the stories I was told growing up were:• Money is scarce• It is to be saved• You have to work hard for money• To fear “not having enough”• To only buy what is “on sale”• And much more “untruths” about money

I’ll be sharing more of my money story as this Module unfolds. I’d like you to spend some time in the next section of this training material uncovering your own money story and gaining greater levels of awareness about where these stories stem from so that you can turn your own story around!

The purpose of the exercises and questions that you will find in this module is to bring a greater awareness to a subject most of us have not looked at closely. There is only one way to answer the questions, and that is honestly. It’s not about putting down the right or wrong response. All positive change begins with awareness.


Capturing Your Own Money StoryWhat did you learn about money by watching and listening to what your Mother told you about money? (Experiences, activities, perspectives, choices, rules, attitudes, stories, complaints, fears, etc.)

What did you learn about money by watching and listening to what your Father told you about money? (Experiences, activities, perspectives, choices, rules, attitudes, stories, complaints, fears, etc.)

What did your grandparents tell you and demonstrate to you about money?


If money were actually a “relationship” in your life, describe that relationship in terms of how you relate to money, how it treats you, how you feel about it, what you think about it, what makes you made about it, what brings you joy about it, etc.

In summary, as a result of our exposure and experiences with money growing up we all come to certain conclusions that contribute to our current relationship with money. Looking back over your experiences with money what current stories do you have about money today that you believe are contributing to your current financial circumstances?


Your Core Beliefs and Feelings

About Money


Your Core Beliefs and Feelings About Money The first step to any type of change is awareness. Having an awareness about your money beliefs allows you to transform them to align with the life you truly desire to live and the business you are destined to grow!

By being the observer of your current beliefs about money in the exercises below and transforming them into the positive opposite you now have the ability to repeat these affirmations and change your current money paradigm allowing you to open up to receive and give more abundance.

What is your core belief about money?

What did you tell yourself or what are you telling yourself now about your ability to make money in your own business?

What stresses you out about money?


What are your fears and doubts about being able to make money in your own business?

How do you talk to yourself about money? What is your inner critical voice saying to you about your ability to make money in your business?

What do you think is in your way of making abundant and consistent money as an entrepreneur?


How does your body feel when you are thinking about money? (fearful, worried, happy, hopeful, etc.)

Is there anything that makes you feel badly about yourself when thinking about money? (guilty about debt, paying bills, etc.)

What meaning does money have for you? (Security, freedom, defeat, etc.)


What have been your best experiences with money? How did this experience make you feel about money?

What have been your worst experiences with money? How did this experience make you feel about money?


The Dark Side of MoneyGina’s Story

When I was 30 years old and had just moved to California, the truth is, I couldn’t get a client for $25 an hour to save my life and thus the financial struggle really set in. So did under-earning. And so did TERROR. Because I had always been outgoing, extroverted, good looking, seemingly confident, having a Master’s Degree in clinical psychology, having worked at the White House and Harvard’s Institute of Politics, I did not see myself as insecure, co-dependent, broken, or surviving on other people’s approval. What mirrored back to me, my brokenness? My checkbook!

I felt defeated. I found myself in an icky, gray place. I was in a low vibration, emotionally weak and wounded, super insecure, totally co-dependent and needy. My circumstances at that time were desperate. I felt very alone, unsupported, un-parented, almost orphaned and abandoned. After all, I had been a in a very safe place and now I am on my own.

I might as well have been in an emotional warzone. I would wake up and feel like the sky was falling. I remember wondering if I would be able to breath. Here I was, living in Santa Monica, four blocks from the ocean and could have at any moment gotten off the couch and just gone for a walk. But I WAS PARALYZED.

I would literally just sit on the couch and stare at the wall. I had ruined my credit, I was in debt. The only thing I hadn’t done is file for bankruptcy. There was a demon dragon in me. It was SHAME.

I went to a therapist 3 times a week for a year and a half. It was on a Friday when I went in as I normally did and suddenly knew it as done. There was something in me that said, “You get what you focus on,” and though she was helping me, I was investing 50% of my income. I put every penny I could into it. It was the only thing I cared about outside of paying my rent on time.

For me, the therapy was my medicine and just like when someone doesn’t have insurance to cover their doctor bills, there is somehow, some way they are going to come up with the money they need for their medicine. For me, it was not physical, it was emotional. I was definitely aware that I was not healed. I couldn’t let this emotional deficit run my life anymore. I was barely able to make that decision, but I was in enough pain to be able to choose that I wasn’t going to let it run me.

Let’s just say I was STUCK. A part of the terror was being stuck in it. What made me stay in it were my negative beliefs and judgments of myself. My beliefs and judgments of my self were paralyzing. My core belief was that I could do anything and what was possible financially. I believed I was worthy of love and I called in my soul mate. I believed I could move to California and I did. I believed I could work at the White House and at the Supreme Court and Harvard and I did. I believed I was a great therapist. But all that time, I believed I couldn’t make money. It was so strong it was un-challengeable. It was such truth, it was fact. It was so true for me at the time, it was not something I even wrestled with. It was solidly my truth. No question.


If you too have had dark feelings around money, becoming aware of your exact feelings will help you transform them. Use the space below to describe this ‘dark journey’.


Playing it Safe With MoneySometimes the effects of fear around money causes women to play it overly safe with their money. Use the following questions to explore where patterns might be showing up in your life around playing it safe with money.

When and in what areas of your life do you find yourself playing it safe with money??

By playing it safe with money in these areas of your life, what is it causing you to avoid or not have to face?

What expectations of yourself might you be afraid of not living up to that is causing you to play it safe with money?


You Get What You Focus OnWe rarely make decisions based on reality itself, but rather on their beliefs about reality. When your thoughts, beliefs and actions are in alignment with your goals and desires, your decisions will tend to be effective, producing the results you desire. But when your thoughts, beliefs and actions are not in alignment with your goals and desires, your decisions will often be ineffective, producing undesired results.

We all know how to make decisions within the structure of our thoughts and beliefs. But sometimes we run into dead ends when trying to achieve our goals or manifest our desires. Perhaps we can articulate and say what we desire, but we just can’t seem to achieve it, whether it be a particular amount of money, a fulfilling career, a loving relationship, or a certain level of physical fitness. In such frustrating situations, the culprit is often our beliefs and what we are choosing to focus our thoughts on. Focusing on limiting thoughts and beliefs hold us back from achieving what we desire, turning our achievable goals and desires that we know are meant for us into something that almost appears to be insurmountable.

How do you know when your beliefs and what you are focusing on day in and day out are producing negative results? Look for areas of your life where you haven’t been achieving your desired results even after trying many different approaches. You keep trying different actions, systems, or methods, but nothing seems to work. Most likely a limiting belief is preventing you from achieving what you want, so no amount of action will prove effective until and unless that belief is corrected.

Allow the questions that follow to help you discover and become aware of where your focus and beliefs might be holding your ability to manifest certain desires and reach goals hostage. You have total control over your thoughts, beliefs and what you focus on in your life and business.

Gina’s Underearning StoryI came to realize I was an underearner. Actually, I was a devout card carrying member. I didn’t question it, I didn’t wrestle with it and I abided by all the rules, following them to a tee. Classically, if I needed $2,000 a month, I would bring in $1800, no questions asked. I was an underearner.

So that last day I completed my therapy was the first time that I woke up and allowed myself to be in even the smallest amount of choice. There was now an opening for a new thought with my conditioning.

So what allowed me that possibility?


A spiritual insight. YOU GET WHAT YOU FOCUS ON. I was living, focusing on the negativity regarding lack of money and all that I didn’t want to happen. So I chose to take the money I was investing in my therapy and my healing and put it into creating what I desired, which was making money! So rather than going to therapy, I started going to business classes. Rather than reading more books about co-dependency, which were important to my growth at the time, I started reading blogs on Internet marketing. These were turning points in my life.

Awareness of What You Are Focusing On and Experiencing

Unhealthy money beliefs can create embarrassment and shame, therefore, we tend to develop money secrets.

What have you been focusing on that is no longer serving you in a positive way?

Are you an under-earner? If so, explain the ways in which you manifest just below what you need.


What do you feel you need to hide when it comes to money?

What secrets about your desires are you keeping? How do you make your desires wrong?

How or when do you go into slave girl routine, survival energy and ‘work hard’ belief around money? What triggers you to start spinning and feeling frantic in your life?


When do you feel you need to compare yourself to others, in terms of financial success and take on other people’s judgments and beliefs in regards to making more money?


Using Universal Laws to Transform Your

Money Story


Universal LawsA Universal Law is scientific in nature and is an essential formula in creating that which you desire. Believing in Universal Laws that are truths and implementing them in your life will provide you with the fulfillment of your desires.

I have studied Universal Laws, know them to be true and have practiced utilizing them as a guide for positive action choices for life and business. I would like to share 26 Universal Laws with you to assist you in finding a truthful way in which to change the beliefs you may be carrying with you that are limiting you.

Universal Law #1: Infinite abundance and money is always available to us and there is more than enough for everyone.

There is an endless amount of money in the world. Money and abundance represent possibility and cycle perpetually between people in the world as we exchange that possibility for whatever others are offering.

Wallace D. Wattles, author of the famous book The Science of Getting Rich, once said “You must never think for a moment that the supply is limited,” and that “The universe desires you to have everything you want to have.” Florence Scovel Shinn, author of The Game of Life and How to Play It, says “God is your supply and there is a supply for every demand.”

Universal Law #2: The visible effects of our deeds are given to us in gifts, money, inheritance, friendships and blessings.

Thought itself is a type of power that can “produce tangible riches.” All our thoughts have effects – both seen and unseen. When manifested physically, our efforts are “paid out” in physical goods, the outward affections of others, direct money, the presence of people and legal contracts. Look for even your intangible efforts to reward you in tangible ways.


Universal Law #3: Abundance flows constantly.

Abundance is a direct reward for those who not only work hard enough to achieve it, but work informed enough to know how to achieve it. Returning again to Wattles, we come to the notion that “Nature is an inexhaustible storehouse of riches; the supply will never run short.” There is no finite amount of abundance – it’s simply always there, always flowing and always available. Any of us can take part in it at any time.

Universal Law #4: Money is simply energy, it’s neutral, neither good nor bad.

In life, you will always hear people berating “money” for being inherently evil, and also praising it for being the source of all happiness, purpose or well-being. Neither is true.

Just as water is both good (when you’re thirsty) and bad (leaky roof) and thus neither good nor bad in and of itself, money is merely a neutral force which people can use, misuse, live by and die by. It’s all in how you use it. Money is a tool for you to use in your life.

Universal Law #5: Our thoughts and feelings attract like energies.

Ever notice how positive people seem to always be surrounded by positive people? Or how miserable people likewise are surrounded by equally negative people? The Self Empowerment and Development Centre describes this as “as within, so without.” Our external world is dependent upon our own internal worlds. And this extends to the people we allow in our lives.

People around you “rub off” on you over time, but they are often attracted to those who are like-minded. Positive people notice, appreciate and are drawn to other positive people, and their thoughts and feelings are contagious. The same is true of negative people. Surround yourself with people who will help you achieve your goals, not hamper them.

Universal Law #6: Attaching higher vibration to everything you do will serve your purpose.

As Albert Einstein once pointed out – everything not only has, but is energy. We all resonate with it, we all are in motion with it all the time. And we all – often subconsciously – pick up on the vibrations of others regularly. By directing your vibrations toward a higher and more positive end, you position yourself to be able to achieve your purpose and become surrounded by those who will help enable you to do so.


Universal Law #7: The law of action must be applied to manifest things on earth.

The laws of physics govern all things in the physical world without question. Know that your actions and reactions function similarly. There is no question that the things you do will manifest changes, and changes will manifest reactions from you. “Thoughts become things,” Mike Dooley says in Infinite Possibilities: The Art of Living Your Dreams. Thought is the genesis of action, and from there the application of that action is what causes real, quantifiable gains on Earth.

Universal Law #8: Everything has masculine and feminine, so we must balance our inner ability to receive with our outer choices of action.

Balance is the key to life. All things have masculine and feminine attributes, opposing but necessary forces that require balancing.

Renowned life coach Bob Proctor emphasizes that patience is key to this balance. Consider that the opposite of receiving is giving; in order to balance out your inner ability to receive, you must have at least an equal plan of giving.

Universal Law #9: The law of Oneness means everything is connected to everything else so we are connected to money.

“Every adversity, every failure, every heartbreak, carries with it the seed of an equal or greater benefit,” Napoleon Hill once wrote. If such extreme and definite opposites as success and failure can be so connected, imagine how related all other facets are. Such is the Law of Oneness: that all things are connected, no matter how deeply opposed they may seem.

That means you are in constant connection with money. Your ability to acquire it is dependent upon your ability to adapt to changes and channel them into direct influence.

Universal Law #10: The law of cause and effect: we reap what we have sown.

This is one of the simplest, but most essential laws there is, and it extends to your wealth. Mike Dooley describes cause and effect in terms of generosity with the universe: “Giving tells the Universe that you believe you are provided for. For even as you empty your purse, you fear not. The act alone is a demonstration of faith that you will remain whole, that your coffers will be replenished, and that love is what matters most. And for whomsoever believes these things to be true, it shall become their reality, and abundance shall be showered upon them unceasingly, as if the heavens had opened up.”


Understand that everything you do will have some effect, and you will begin to appreciate the significance of every action – or even lack of action – in helping you achieve wealth, all the way down to what you do with your wealth.

Universal Law #11: The law of relativity: No matter how bad we perceive our situation, there is always someone who is in a worse position. It is all relative.

All problems, obstacles and pain are relative – nothing is objectively big or small, merely bigger than one thing or smaller than another. The trials will come, and your situation may be unfavorable, but never let that cripple you in your pursuit of wealth.

“Remember, too, that all who succeed in life get off to a bad start,” said Napoleon Hill, “and pass through many heartbreaking struggles before they ‘arrive.’ The turning point in the lives of those who succeed usually comes at some moment of crisis, through which they are introduced to their ‘Larger, Higher Selves.’

Universal Law #12: We can transform undesirable thoughts by concentrating on the opposite pole.

Mike Dooley observes, “Fast takes longer when you hurry. Keep calm and saunter on.” You will find yourself often inclined to seek the quickest, but most fleeting route to it. Great wealth can take much time – when you feel the need to give into haste, focus on its opposite and the rewards of prudence.

Habits can be formed with the right approach. This is how we can treat unfavorable thoughts. Whenever they arise, immediately (whenever you catch yourself) refocus those thoughts on the opposite, positive pole. Keep this up until it becomes habit to think the more positive thing, and you will enact it habitually.

Universal Law #13: We have the power to change the conditions in our lives.

This fact will grant you access to an unlimited spring of hope; we all have the power to change any unfavorable condition in our lives. This isn’t some lofty ideal, it is reality. History is full of examples, from Martin Luther King, Jr. to Mother Teresa to even Warren Buffett – all people who recognized a need for change in their own lives or others’ and took responsibility to affect it.

When you recognize that any change is in your power, the rest is problem solving. Once you know the answer (your desired outcome), all that’s left is solving it, figuring out how to get from where you are to that end point. You just have to take responsibility in finding the way and ignite the drive to see it through.


Universal Law #14: Being open to graciously receiving allows the space for money to come in. In order to receive, we must cultivate an air of gratitude that facilitates our receipt.

This is how it is with wealth – you need to open yourself up to receiving it, or your life will never be able to accommodate it and invite it. If your mind is focused solely on the greedy pursuit of it, but you have never opened up graciously to receiving, whatever wealth you achieve will never feel like wealth at all, never amounting to enough to feel like abundance.

Universal Law #15: There is no order in Miracles and they are available to everyone.

People think they have miracles “figured out.” That they no longer exist, that they only happen to a certain type of person or a certain type of believer. That you have to be “good enough” to receive them. Miracles are far simpler – they are available infinitely to all, provided you are willing and open to receiving them.

Albert Einstein famously posited that “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” Be sure you are living the latter way, and not the former in order to invite limitless miracles into your life.

Universal Law #16: Blessings and abundance are constantly provided for us.

Sadly, oftentimes gifts pass right through us without our ever even noticing them. Napoleon Hill very concisely pointed out in Think and Grow Rich that often our lack of abundance is the fault of our own inability to receive it: “The only limitation is that which one sets up in one’s own mind.”

Some people do this not by action, but by the inaction of allowing themselves to believe that blessings and abundance are simply not available to them. Abundance is in constant and continual availability to you. Make sure you are seeking it, and open to receiving it, and that you are not standing in the way of your own path toward wealth by limiting yourself.

Universal Law #17: An attitude of gratitude is necessary to call in abundance.

“The grateful mind is constantly fixed upon the best. Therefore it tends to become the best. It takes the form or character of the best, and will receive the best.” Wallace D. Wattles was convinced that gratitude is what drives us toward our best selves. By cultivating gratitude, you propel yourself toward an openness for abundance, inviting more to flow in as you gratefully receive it.


Universal Law #18: Spirit meets you at the point of right action.

In life, many of us can often feel there is a lack of positive response to our desires from the universe, from friends or from even ourselves as we work toward our goals for wealth and abundance. Those who expect results to come to us, rather than depending on ourselves to take right action, allow wealth to elude us. Not taking action to meet the spirit of abundance halfway will leave you fundamentally unable to achieve abundance.

Universal Law #19: Faith is belief in evidence not seen.

“We refuse to believe that which we don’t understand,” Napoleon Hill wrote in Think and Grow Rich. But consider how much you depend on without understanding it, from television signals to combustion engines.

Even if you don’t view faith in the unseen as a spiritual or religious means, you cannot deny that abundance, serendipitous occurrences and even wealth itself are always unseen before they manifest themselves before us. The proof may not always be there, but that doesn’t mean it isn’t coming.

Universal Law #20: Money helps to find freedom, generosity and compassion.

People often equate money directly with freedom, happiness etc. Money is an enabler, not a producer. If the freedom you seek requires more money, then more money allows you to strive for that freedom. Money enables you to be more generous and compassionate, but only if those traits are already within you. Getting rich is the best way you can help the poor! The generous person enables generosity with money, not made generous by acquiring it.

Universal Law #21: Money comes to those who do things in a certain way.

“To get rich, you need only to use your will power upon yourself,” Wallace D. Wattles says in The Science of Getting Rich – meaning that it is the controlled efforts of our own willpower that enable us to find wealth, rather than simple “luck” or choosing the “correct” career path.

“The science of getting rich does not require you to apply power or force to any other person, in any way whatsoever,” Wattles continues in his book. The acquisition of money is particular, not general; personal, not external. If you are seeking money for your efforts, you have to act and plan for it specifically. Don’t expect your passion and commitment to magically pay off in monetary wealth, but also don’t expect a low level of passion and commitment to a lucrative field like stock broking to pay off, either.


Universal Law #22: Money comes to those who have a certain mind set.

One thing almost all self-made wealthy people have in common isn’t necessarily their opportunity, but their ways of thinking. Money comes to those who are open to putting themselves in position to receive it (e.g. “lucky” lottery winners) and also who are willing to figure out how to make their abilities and passions pay off with success that leads to money (e.g. Bill Gates).

Wallace D. Wattles wisely and deftly describes the mindset of wealth as something acquired, something learned and something deeply internalized in terms of mindset: “People must be taught to become rich by creation, not by competition.” Be creatively, and not competitively, minded as you pursue your wealth. Remember, other good people are pursuing wealth, too, and there is plenty to go around.

Universal Law #23: The Law of Compensation

Ralph Waldo Emerson noticed that in the natural world, it seems that while no species of animal is favored higher than another outright, every animal’s gifts are equalized by some lack, balancing and compensating to maintain a balance.

In Think and Grow Rich, Napoleon Hill considers the success of a very conventionally “limited” person: “Helen Keller became deaf, dumb, and blind shortly after birth. Despite her greatest misfortune, she has written her name indelibly in the pages of the history of the great.” Our gifts in some areas may mean we’re not as gifted in others, and while we all wish we could be exceptional in all facets of our lives, surely, the truth is we need this compensation for balance. As you seek your potential, focus on your strengths and note where you are less strong, and allow both to aid you equally.

Universal Law #24: Law of Believing and Knowing

Dr. Laurel Clark of the School of Metaphysics says of this law, “A belief occurs when you have completely imaged something.” Before the reality of belief can set in for something you wish to achieve, you must first visualize it – really visualize it the way you imagine the light in your kitchen coming on when you flip your light switch. It needs to be that automatic, that unquestioning.


Universal Law #25: Law of Abundance

This is one of the most incredible concepts in all of wealth acquisition – that the more you help others to achieve abundance, the more abundance you achieve yourself. Some people may see this as literal, in that by helping others you karmically set yourself to receive it later, but sometimes this also means a shifting in the notion of abundance, that the joy of aiding others is its own type of wealth. And if you open yourself to this wealth and allow the positive projection internally, you change the world around you equally, inviting in more wealth.

Universal Law #26: Law of Ten Fold Return

This law states that for whatever you give – monetary or otherwise – you can expect up to 10 times that in return. The joy, abundance and pride you feel in giving is an immediate return, and the openness you promote to the world of wealth to return more to you is limitless.

Mike Dooley sums this up nicely in Notes from the Universe: “The more you give, the more you earn, the higher you fly, and the further you go.” By extension, the more you give, the greater your ability to receive, and the more you receive, the more you have to give. Think of this law like investment in that way, and invest in generosity.

Thoughts + Words + Actions = Your Reality


Transforming Your Beliefs About Receiving Money


Gracious Receiving and SustainingLearning to receive is something women deeply need to become more comfortable with. There is some-times a shame or a hesitancy with opening up to receiving. It comes from a belief that we are unworthy or not good enough. I have a handful of clients that will go make the money, selling a $5,000 package and literally will get into a car accident and have $4,500 worth of car repair! What was she believing inside of herself? Your outer experience is always a reflection of your inner experience.

There is a way of bringing grace into our receiving so that it’s beautiful and positive and a gift you are saying thank you to.

Below is an opportunity to name the areas you feel unworthy about,t hen to explore the REAL truth inside you that will allow gracious receiving.

1. I release the belief that I am unworthy of wealth because:

And the truth is:


And the truth is:


And the truth is:


Shifting and Lifting Your

Money Energy


Shifting and Lifting Your Money Energy and Transforming Your Beliefs

By the time I reached the age of 32, my work was about empowering feminine women to create wealth. It was a little bit groundbreaking at the time in terms of what was becoming mainstream and it was a societally acceptable career. I empowered people day in and day out. My whole life was about meaning.

When I was introduced to business building and internet marketing I saw people so thrilled to be an entrepreneur that they were leaping out of bed in the morning. I thought, well there’s a concept! I certainly didn’t see myself leaping out of bed in the morning. I didn’t have enough clients or enough money that had me thriving in life. I had been around big players and big wealth, but only vicariously. Big money was not coming through me—yet.

I thought I was trying really hard to get clients and make money, but nothing was really working.

I tried to get clients, make money, or so I thought, but nothing gave. I finally surrendered and asked myself, “Gina, what would have you feel excited to leap out of bed in the morning... if I KNEW I was going to Italy! The morning I asked myself that question, is the day I discovered the only thing at that time that would REALLY have me leap out of bed in morning.

Of course that felt like I opened a lid on a jar that needed to go away and be kept a secret. What I heard myself say to myself was: “If you ever let people know that your big desire is to go to Italy, you will never have another client again. I would tell myself I’m supposed to be all about women’s empowerment. What do you think you’re doing? Shut up and get back to Queen work.”

The Italy idea was lighting me up. I certainly wasn’t going public with this reality, but at least I gave myself permission to accept that what was genuinely lighting me up was travel and a trip to Italy.

I went out and bought magazines and found myself feeling thrilled! I went online and researched the hotels Glenn and I would stay in, and what part of Italy would we would visit. It’s when you have a mindset shift like this that the money begins to arrive. I was so excited! When I got practical about the money it would take, I didn’t freak out. I didn’t deny my desires anymore. I gave myself permission to have them and didn’t make them wrong. I went for my heart’s delight. This mindset is when the money arrives. Trusting your desires and being clear on them is a major ingredient to manifesting wealth from a feminine perspective.

I got specific with how much money was needed to fund my Italian holiday. And I was then guided exactly on how to manifest this money that was clearly on purpose for my calling.


The $20K Money MiracleAt the time I was taking off for Italy, I was not debt-free, I owed bills, credit cards, and taxes, so by no stretch was this a “responsible business move” on paper. I had come to a place where all the money I made went directly to what I owed, so I felt that it did not matter how much money I made… It seemed like I would never get any of it.

I was tired of what felt to me as giving to everyone else, even though it was clearly my responsibility to pay my bills on time. I wasn’t blaming anyone else, I was just tired of not living and not having the experiences in life that I knew I was meant to have.

I had brought in enough money for the business class plane tickets, beautiful hotels, dining and all that, but I suddenly realized I also desired money for shopping! I forgot to make buying clothes a non-negotiable! So Glenn asked: “How much money do you desire for shopping?” After looking closely, I said: $20,000. He said: “And so it is. There is more than enough money for you.”

So really, when you understand and accept there is no lack of money in the world and that money is energy, and there are no difficulties in the order of miracles, you realize that you can manifest your desires and make the amount of money needed to fund your dreams!

But where in the world was I going to get $20,000? How do I make $20,000 in a week? Was it even okay to do that considering the money was all for shopping? I had to believe money was there for me while not knowing how I was going to manifest the money. My formula for creating wealth at the 11th hour was simply to ask “how can I make this money?” I asked this question over and over again for at least five minutes at a time all day long. When you are that intent and on purpose with your request, there is nothing slow moving about God, the universe or the action plan for money coming in!

After asking ‘How can I make this money?’, the answer that popped into my head was to sell 10 of the products I was selling at the time at $2,000. By selling 10 units of my product I would reach my $20,000 goal! But how can that happen with the size of my list and such a small time frame? In came the answer: Incentive. How could I be of greater service to the women who would purchase the home study course that would give them the incentive to purchase this week? When I asked this question, the answer I received was to make myself available to answer their questions and coach them on LIVE calls throughout the course.

So, I created a program where clients who purchased the home study course would have the opportunity to purchase additional coaching support at $500/month. For the first 10 people who purchased the home study course, I gave them the full year, $6,000 coaching support on a weekly basis for FREE! The program became The Queen’s Global Coaching Circle. Can you see the expansion going on here? For the first ten people who signed up that week, they would get an entire year of coaching for free. And others would have the opportunity for additional support.


When you go for your true desires, it is ends up being an expansion for everyone involved.

How did the story end? Exactly 10 people purchased the home study program that week, they received business trainings and coaching support and I had my $20k to go shopping with in Italy.


The LearningInitially I thought this was just about me and my desires, but as I started to put some photos out in my newsletter from Italy… I GOT MOBBED with positive feedback! I had women writing from around the world! “I want to go to Italy... Bali... Costa Rica... I want to update my wardrobe...” Out of my true desires, the physicality of my brand was born.

Up to that point I had been talking about being a queen from a personal development psychological and spiritually symbolic place. I had not been living it. Jesus says in the gospel of Thomas, “If you do not bring forth what is within you, it will destroy you and if you bring forth what is within you, it will save you.”

I thought people would judge me for being materialistic or selfish. This part of me I kept hidden actually helped build the brand, freed me, freed other women and created a money miracle. When you give yourself permission to go for your desires, the money will be there and available... not just for you, but for many other people as well.

Faith and Trust In the UniverseFaith

Faith is the evidence of things not seen. You can create things to come into your life that are not yet seen as long as you have the faith they will occur. I had total faith going for the $20,000. Faith builds and grows. I had faith in the support of the universe/God behind me 100%.

A simple example of faith growing is the first time you flip an omelet in the air, you have faith and vision it will land in the pan. After you’ve done it over and over again, you don’t really have to have faith, you just know it’s going to land before it lands. As empowered feminine women, we have the ability to see things not as they are but as they could be. We can choose to see things landing before they land!

Following Your Heart’s Desire

I would very much like to share a money miracle that occurred for me because of the faith I held in the support from the Universe during a time when I was not as productive or generative as I am now in my business. A friend called and offered me an extra ticket he had for a seminar. I had no friends at the time and I was desperate for a breakthrough, so I had $100 in my bank account with no known money coming in. I put $20 of gas into my car to drive to the seminar.

Walking into the seminar room filled with lively people greeting each other excitedly, I felt like I was on the other side of the glass looking in. Sitting down, I watched a white haired man, wearing


a three-piece suit walk up to the podium and say: “If you are going to live a full life you will have to have a lot of money.”

He then proceeded to ask, “How are you going to help those less fortunate than you when you are one of them?” That was like water on this very dry plant in that moment. I felt myself being nurtured and softened. My soul said: “Finally.” Finally, I was being given permission for what the little girl in me knew all along. That everything was possible and everything was unlimited and all the things I desired, the fun I desired, the house I desired, the people I desired to help… of course takes money!

My vibration was lifting higher and my filters were down. I was literally lifted out of a low level vibration and into the vibration of possibility. In that moment I made two decisions:

I would never again struggle financially.

I would never again say “I would love to, but I don’t have the money“.

At that seminar, a number of programs were offered, and I signed up for two programs totaling a need for me to manifest $30,000 in two weeks. I walked around for those two weeks intensely seeing myself with $30,000 in my bank account and saying out loud, “I see myself with $30,000” so that I could manifest the money required to become part of these two programs.

At the time, I was selling $6,000 packages, but only to two or three people in an entire year. The week of my deadline, I was finishing up with one client’s coaching package and it finished up with a three day intensive. I thought that the end of my two weeks to manifest the $30,000 was coming to an end.

We finished the intensive early and my client was thrilled with the results and asked if he could talk to me about something else. He said; “I think I would like you to coach my sales team.” I was great at coaching work in terms of life and marriage but I was terrified of looking like an idiot to someone so smart around business and money. As the panic set in, I asked, “What is it you sell?” He said, “Basement water-proofing.” I was like, really? The universe has such a sense of humor! I asked, “How many people are on your sales team?” He answered, “Ten.” I was speechless. After some silence he asked: “What do I do, buy ten of those $6,000 packages of yours?”

That was the night before my deadline and needless to say, I said, “Yes, that is exactly what you do.” Then the next day, the day of my deadline to enroll in my own coaching programs, not $30,000, but $60,000 was wired into my account and I was able to purchase my two coaching programs and had money left over! Another money miracle and proof that faith works!

I was so proud of myself for manifesting $60,000, I wanted to treat myself. Another heart’s desire of mine had always been to go to Saint Tropez. I had always imagined myself walking the beaches that Bridget Bardot walked. The feedback I got from Glenn when I told him this was “Gina, you need to put that money in savings and you need to invest in the business.” I intended to do those things, but I was lit up about going to the South of France, so I took a small portion of those earnings and bought my little pink bikini and flew to the South of France walking the place where Bridgett Bardot walked, put my feet in that luscious water, ate delicious food and had the time of my life for five days.


On the second night I was there, I was sitting in the bar waiting for my table for dinner and I heard some people speaking English. Come to find out, they were from L.A. We ended up having dinner together and during our conversation the woman asked me what I did for a living. I told her I was a life coach and she said she had been looking to hire a life coach for quite some time. Can you guess what happens next? From the bar stool in Saint Tropez, she purchased a $20,000 coaching package. What I realized is that I didn’t have to stay in LA and ‘work my business’ in my home office in a traditional sense. What I learned is that I could have faith that following my desires would lead me in the right direction.


Our Money BeliefsGina’s Positive Money Beliefs and Perspectives:

Money helps to find freedom, generosity and compassion.

Infinite abundance and money is always available to us and there is more than enough for everyone.

Money makes things easier and fun.

Money can allow us to make contributions to our world in endless ways. Money can support and assist you to become your highest and best self.

Money can increase our vibration in terms of confidence, self-esteem and self worth.

There is a certain amount of happiness that comes with money.

Abundance and money flows constantly.

Everything is connected to everything else, so we are connected to money.

Money is simply energy, it’s neutral, neither good nor bad.

Our thoughts and feelings attract like energies.

Attaching higher vibration to everything you do will serve your purpose.

Blessings and abundance are constantly provided for us.

There is no order in money miracles, they are available to everyone.


Transforming Your Beliefs About Receiving MoneyYour beliefs about money are a key element in determining how much money you’ll be able to make, and how much of that money you’ll be able to keep. In order to help you create empowering beliefs about wealth take a start by taking a look at the current beliefs about money you have been holding on to and then create the Positive Opposite or new belief about wealth. You have the ability to create your own life rather than living as though life is simply happening ‘to’ you. What are your new ‘winning’ beliefs about money that you are deciding to live by starting today?

Your Beliefs about money What would the positive opposite be?

example: There’s never enough Money is always available and unlimited

Money always stresses me I can be peaceful & confident with money

Money can be illusive I always see my perfect money path

Money is not consistent Money flows to me and through me at all times

I don’t have enough money for all I want right now

I have the power to create all I desire now and I open to receive all the gifts and glory of the Universe.


You may find it difficult to shift your beliefs and habits at first, but like any other skill, it takes practice and taking forward moving steps in that new direction. Don’t set yourself up for failure by trying to reprogram and restructure your whole life in one day. Start with one thing at a time and work the others in. There are no deadlines that you are bound to here. You have your whole life to keep experimenting and to grow! Enjoy the process and journey. You’ve taken the first step by creating awareness around where in your life, and especially around money, you are playing small. Now you get to create new beliefs and behaviors that are in alignment with who you know you are meant to be in the world.

How You Keep Yourself Small How You Show Up Powerfully in the World

I do everything in my business including the tech stuff I don’t like doing

I hire a Virtual Assistant

I spend hours doing all of the housework in my home

I hire a housekeeper to come in once a week

I won’t go out to dinner with my friends in order to save money

I go out to dinner with my friends and love my social life


Coaching Certification:

Learning to Coach and Developing Your Own

Coaching Style


Learning to CoachThere are all different kinds of coaching sessions and types of coaching. Throughout your time in The Divine Living Academy, we want you to develop your own style of coaching. You will notice through observing coaching sessions as well as coaching your own clients, that at times in a session there might more listening, sometimes there are more teaching elements and at other times there may be a combination of both. We’ll provide you with a number of examples this year so you can see different types of coaching and develop your own style that works for you and your clients.

Please observe the coaching demonstration on your Module One Membership Site and answer the following questions once you have completed the video.

1. What new coaching skills and/or tools did you learn more about during the coaching demonstration?

2. What would have been challenging for you if you were the coach in this coaching session or what was an approach Gina used that you would have done differently?


3. What are your observations about the way in which Gina began and ended the coaching session?

4. What are your observations of the coach - client dynamic Gina had with her client as a result of having a well developed relationship with one another prior to this session?


Module Completion for Certification Track


Module Completion for Certification TrackTo fulfill this module, complete the following section of your module if you are on the Certification Track. If you are on Certification Track please submit your fully completed module to your Dropbox Folder by February 14, 2016. Your feedback will be uploaded into your Dropbox Folder by Sunday, February 21.

1. What has been your greatest awareness around what you were taught, told and shown about money and how this has most impacted and shaped your own money story as an adult?

2. What have you identified to be the core beliefs about money you have been operating by as an adult? Provide examples that display each belief and how they are showing up in your everyday life.


3. As a result of your money beliefs, what are the money rules that have been running and ‘ruling’ your life that you are no longer available for?

4. What are the top 5 NEW money beliefs you choose to live by?

5. What NEW behaviors, habits and/or practices do you now choose to incorporate into your life that are in alignment with your new beliefs around money?


6. What are you top NEW learnings and awarenesses from Think and Grow Rich by Napoleon Hill?

What limiting beliefs around money do you desire your credentialer to look out for in your business, personal development and coaching development this year?


Your Reflections (Optional)


Your ReflectionsWhat are your top learnings about your money story and how it has impacted you and your beliefs around money?

What do you now know about yourself and your beliefs about money that you didn’t know before you completed the Transforming Your Money Story module?


On a scale of 1 – 10, how confident are you NOW in transforming your money story and creating the wealth you desire? If you aren’t at a 10 yet, what will get you to a 10?

We’re always open for your comments and reflections. The box below is for you to relay any feedback you might have on your experience completing this module. (Optional)


Advanced Training:

How to Consistently Bring

in $10k - $20k a Month


Who the Advanced Training Is ForCongratulations on getting this far and completing Module 2! You are well on your way to strengthening your wealth consciousness and raising your financial frequency so that you begin attracting clients and selling your services.

If you are already working with clients and earning an income of $5k+ consistently in your business, you are invited to use the Advanced Training materials provided and ask questions during the 3rd hour of the LIVE Coaching Q&A Calls with Gina.

The Advanced Training materials are designed to support Divine Living Academy members who are ready at this time to take their business to the next level and bring in consistent $10k $20k months.

If you are brand new or have been in business for a very short period of time and have not yet generated consistent income, stay on track with the modules and revisit the Advanced Training topics when it is right for you and where you are at in your business.


Accelerating Your Growth & IncomeWhen you first begin to have $10k, $15k or $20k come in to your bank account a few times in a row, you begin to have the experience of this being your #newnormal. It’s a very exhilarating feeling to bring in these types of numbers for the first time in your business. Oftentimes, many women entrepreneurs begin to wonder how they’re going to duplicate this level and beyond moving forward.

To encounter and feel financial abundance is to create the practical knowledge of it so it feels natural, flowing and unlimited like it’s going to happen again and again.

A mistake that women make with money is they work hard to make that first $10k, then they say “I did it” and that is the end of it! The other mistake is they will go and “enjoy” it but they won’t think about the next step, the next package, they go to the spa, they’ll pay their bills and they won’t think about bringing in money the following month until the end of the month when they have to rev it all back up again.

It certainly takes having the emotional maturity and understanding that transforming your relationship with money and creating consistent and financial wealth means getting away from the need of instant gratification. We also need to accept that it takes more time than we think to really get on the other side of our relationship with money.

I think it actually comes down to ONE decision and moving from a state of ‘wishing’ to a state of ‘decision making’, or turning your ‘want’ into a ‘desire’. Every time I combine decision-making and burning desire, I develop a sustainable model and level of maturity with my relationship with money.

At this point in your journey as an entrepreneur you have faced your money story, where it came from and even the dark side of money. Let’s now take a look at any lingering beliefs that are holding you back from reaching consistent $10k, $15k and $20k+ months this year.

Take some time to reflect on the following questions:


Take some time to reflect on just how far you’ve come and celebrate the money transformation you’ve created thus far.

You’ve identified your money story and where it came from (your mother, your father, your grandparents, your culture, your heritage, etc.). You’ve done a lot of ground breaking work on breaking down your money story and developing beliefs that are in alignment with your desires and goals. At the level you’ve now reached in your business, what patterns are still showing up for you?


Where in your life and/or business are any remnants of your money story or negative money beliefs showing up?

Are there any particular areas in your life where you feel like you are hitting a glass ceiling or skimping out on? (i.e. self-parking vs. valet parking, ordering the cheapest item on the menu vs. what you really desire, booking the cheapest room at the hotel vs. the suite, getting our nails done once a month vs. every week, going to the spa only for special occasions, etc.)


In what particular areas in your life do you desire to up-level this year? (i.e. private chef, personal assistant, childcare, self-care, wardrobe, stylist, vacation, etc.)

Are there any particular areas in your business where you feel like you are hitting a glass ceiling or skimping out on? (ie. Hiring a VA for more hours each week, working with a brand photographer who can take your photos to the next level, selected a Leadpage that is free rather than spending a few dollars for the $10 template that you really desire, upgrading your CRM system, Facebook Ads budget, etc.)


In what particular areas in your business do you desire to up-level this year? (i.e. Facebook Ads budget, social media expert, copywriter, Virtual Assistant, Photographer, etc.)


What is your offer and Who wants it?The goal for this training is to help you create an easy to implement system that will consistently bring in $10k $20k each month through working with private clients. The way in which you decide to work with your clients will be up to you. You may choose to work with clients in a 3, 4 or 6 month coaching program, full day intensives or a combination of two to three offerings.

Before settling on your main offer(s) that can be your ‘go-to’ package to generate consistent income each month, it is necessary to know who you desire to work with and who will purchase your package.

As an entrepreneur, you know that gaining clarity on your ideal client drives many aspects of your business including the services you create, the price points you select, where to find your clients and what to write in your copy and content.

Because you have worked and currently work with clients, start by taking a look at the type of client you seem to attract most and who you love working with.

Use the chart below to organize details about each of your favorite clients who you feel are dream clients.

Client Services Purchased Pain Points Solutions and Benefits You Provide


Examples of What a $10k–$20k Month Looks Like

Below are examples of private coaching options that will generate consistent $10k months and consistent $20k months. These are not ‘shoulds’ or ‘have tos’. They are here to show you what’s possible and help you create your own packages and goals. Of course, if you offer more than one type of package, create your own goals, price points and combinations.

All of the examples below are based on Full Pay clients. You may need to consider your own plan based on Payment Plan options and Full Pay.

As you read through each of the examples below, notice how your body reacts and how the numbers you see make you feel.

$10,000 $20,000

$6,000 6-month package sell 2 per month

$7,500 90-day package sell 3 per month












$2,000 90 day package sell 5 per month


As a result of the ‘debrief’ you conducted on your clients, who is your ultimate ideal client, what are they coming to you for and what are the results you help them to achieve?

By the end of the coaching packages, my clients have achieved and are equipped to:


What is your $10,000 per month Action Plan?




Evaluate & Refine Your Marketing PlanKnow where to find your ideal clients and what message they want to hear.

The sure fire way to receive new clients is to offer discovery sessions. In order to fill those discovery sessions, your potential clients who are searching for a solution must be able to find you and what you offer.

Before you create a plan to offer your coaching packages in 2016, take some time to debrief what worked, what didn’t work, where you focused your time and what might need to be tweaked based on your results from last year.

Take a look at the list of marketing techniques and tactics below and place an a check the left of EACH one you CONSISTENTLY used to grow your list and ultimately generate new paying clients.

Networking at Events

Speaking at Events

Email Marketing

Webinars

Preview Calls

Google Hangout

Video

Facebook (your own page)

Facebook Ads

Facebook Groups

Pinterest

Instagram

Instagram Ads

LinkedIn

YouTube

Blogging (your own)

Guest Blogging

Telesummit

Contests and/or Challenges

JV Partners

Affiliate Programs

Other

Other


In 2015, what was your highest month in sales (month and amount)?

What was unique or different about this month compared to all of the other months in your business that contributed to this level of success for your business?

Based on your reflection of your marketing efforts from last year, what worked BEST for you that you think would be a good idea to continue implementing this year?

Based on your reflection of your marketing efforts from last year, what worked LEAST for you that you think would be a good idea to eliminate this year?


Based on your reflection of your marketing efforts from last year, what did you implement that with a few tweaks you feel would be a great way for you to grow your list and ultimately generate consistent clients?

Based on your current goals and desires plus your reflection on what worked best and least for you in 2015, what are your top areas of focus in terms of marketing, list building and generating new clients over the next 90 days? Use this space below to begin shaping your ideas into a plan that you feel good about implementing.


Create a simple, repeatable marketing funnel that brings in $10k – $30k every month

The marketing funnel example on the next page uses a free call or webinar. You may be doing something different, and that’s okay. Simply use this formula and insert your own ideas and marketing funnel.

Before you begin mapping out and implementing your own funnel, take some time to reflect on what worked and what didn’t work for you last year.

Did you have a fully functioning marketing funnel (even if it was super basic) set up and working for you last year? Yes No

If you did have a functioning funnel set up, what worked well in terms of building your list and creating a more consistent cash flow?

If you were not generating a consistent cash flow with incoming clients each month last year, what part of your funnel was either missing or didn’t seem to work well for you?

Where do you most need to make some changes to your funnel so that you have ideal clients constantly joining your list who are quality prospects to become paying clients?


Marketing FunnelNext, view the example funnel below, then fill in your own marketing funnel using the flowchart provided.

1. Develop your 90-day evergreen coaching program and give it a name that speaks to your ideal client

2. Make sure you have a CRM in place to collect new names to your list

3. Create a free offer (preview call, google hangout, webinar)

4. Develop a landing page for your free offer and test to make sure it works

5. Drive traffic to your landing page through Facebook Ads, social media posts, joint venture partners, etc.

6. Write and send email sequence that will automatically be released once someone opts-in to your free offer on your landing page

#1: Thank You/Call Details/Introduction Email

#2: Value Building Email

#3: Live Call/Webinar/Hangout Announcement Email

#4: Hour Before Call/Webinar/Hanout Email


7. Write and send email sequence that will be released to this segmented list following the call/webinar/google hangout:

#1: Replay Email

#2: Discovery Session Email

#3: Remind them of your bonus

#4: A second value building

#5: Show social proof

#6: Overcome Objections

#7: Reminder that bonuses are ending

#8: Let’s Talk

8. Book Discovery Sessions offered during preview call and in solo-mailers

9.Conduct Discovery Sessions and Convert

10. New Paying Client


Your Marketing Funnel

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