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The Basics of Selling on eBay - Version 3.1–0906 TOC-i Table of Contents 1 Welcome Module Module Topics ................................................................................................................................. 1-1 Objectives ......................................................................................................................................... 1-1 Introduction to eBay ....................................................................................................................... 1-2 Copyright Information............................................................................................................. 1-2 History of eBay ........................................................................................................................ 1-3 GMV........................................................................................................................................... 1-4 Did You Know?......................................................................................................................... 1-5 eBay Safety ...................................................................................................................................... 1-6 eBay: Safe and Secure .......................................................................................................... 1-6 Safety Nets............................................................................................................................... 1-7 The eBay Journey: Safety Tips ............................................................................................. 1-8 Success Is Just Around the Corner ..................................................................................... 1-9 Welcome to eBay .......................................................................................................................... 1-10 Module Summary .......................................................................................................................... 1-11

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Page 1: Table of Contents

The Basics of Selling on eBay - Version 3.1–0906

TOC-i

Table of Contents

1 Welcome Module

Module Topics .................................................................................................................................1-1Objectives.........................................................................................................................................1-1Introduction to eBay .......................................................................................................................1-2

Copyright Information.............................................................................................................1-2History of eBay ........................................................................................................................1-3GMV...........................................................................................................................................1-4Did You Know?.........................................................................................................................1-5

eBay Safety ......................................................................................................................................1-6eBay: Safe and Secure ..........................................................................................................1-6Safety Nets...............................................................................................................................1-7The eBay Journey: Safety Tips .............................................................................................1-8Success Is Just Around the Corner .....................................................................................1-9

Welcome to eBay..........................................................................................................................1-10Module Summary ..........................................................................................................................1-11

Page 2: Table of Contents

The Basics of Selling on eBay© 2006 ARI and eBay Inc.

TOC-ii Table of Contents

2 Getting Started

Module Topics .................................................................................................................................2-1Objectives .........................................................................................................................................2-1Registering as an eBay Member ..................................................................................................2-2

Agenda......................................................................................................................................2-2Registering on eBay................................................................................................................2-3Becoming an eBay Seller ......................................................................................................2-4Seller Account Creation.........................................................................................................2-5Select a Seller Fee Payment Option.....................................................................................2-7Additional Verification with ID Verify...................................................................................2-8Summary...................................................................................................................................2-9

Researching the eBay Marketplace ..........................................................................................2-10Agenda....................................................................................................................................2-10Select an Item to Sell............................................................................................................2-11eBay Listing Policies.............................................................................................................2-12Restricted Items ....................................................................................................................2-13Preparing to Research .........................................................................................................2-14Summary.................................................................................................................................2-19

Create an eBay Listing Overview................................................................................................2-20Agenda....................................................................................................................................2-20Descriptive Title.....................................................................................................................2-21A Good Description...............................................................................................................2-22Good Picture ..........................................................................................................................2-23Sell Your Item Form (SYI) .....................................................................................................2-24Choose a Category................................................................................................................2-27Title ..........................................................................................................................................2-28Description .............................................................................................................................2-29Pricing and Duration.............................................................................................................2-31eBay Picture Services..........................................................................................................2-32Listing Enhancements and Promotions .............................................................................2-34

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The Basics of Selling on eBay© 2006 ARI and eBay Inc.

TOC-iiiTable of Contents

Payment Methods.................................................................................................................2-35Payment Preferences...........................................................................................................2-36eBay Shipping Calculator ....................................................................................................2-37Ship-to Locations ..................................................................................................................2-38Return Policy..........................................................................................................................2-39Review and Submit ...............................................................................................................2-40Summary.................................................................................................................................2-41

Module Summary ..........................................................................................................................2-42

3 Listing Components

Module Topics .................................................................................................................................3-1Objectives.........................................................................................................................................3-1Pictures.............................................................................................................................................3-2

Agenda......................................................................................................................................3-2Creating Digital Pictures........................................................................................................3-3Digital Cameras .......................................................................................................................3-4Examples of Bad Photography..............................................................................................3-5Taking Your Pictures with a Digital Camera.....................................................................3-13Transfer Pictures ..................................................................................................................3-14Editing Photo Files.................................................................................................................3-15Taking Pictures......................................................................................................................3-16The Perfect Shot ...................................................................................................................3-17Summary.................................................................................................................................3-19

Pricing Strategies..........................................................................................................................3-20Agenda....................................................................................................................................3-20Starting Bid ............................................................................................................................3-21Reserve Price ........................................................................................................................3-22Buy It Now..............................................................................................................................3-23Fixed Price: What Is It? ........................................................................................................3-30

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The Basics of Selling on eBay© 2006 ARI and eBay Inc.

TOC-iv Table of Contents

Multiple Item Auction (Dutch Auction)..............................................................................3-31Pricing Philosophies .............................................................................................................3-32Pricing Strategy.....................................................................................................................3-33Summary.................................................................................................................................3-34

PayPal..............................................................................................................................................3-35Agenda....................................................................................................................................3-35What Is PayPal? ....................................................................................................................3-36Why Use PayPal? ..................................................................................................................3-37Welcome to PayPal...............................................................................................................3-40Confirm Email Address .........................................................................................................3-43Summary.................................................................................................................................3-44

Module Summary ..........................................................................................................................3-45

4 Detailed Listings

Module Topics .................................................................................................................................4-1Objectives .........................................................................................................................................4-1Putting It All Together.....................................................................................................................4-2

Agenda......................................................................................................................................4-2Research Completed Listings................................................................................................4-3Title, Description, and Photos ...............................................................................................4-4Pack the Item ...........................................................................................................................4-5Sell Your Item Form (SYI) .......................................................................................................4-9Summary.................................................................................................................................4-13

Module Summary ..........................................................................................................................4-14

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The Basics of Selling on eBay© 2006 ARI and eBay Inc.

TOC-vTable of Contents

5 Completing the Sale

Module Topics .................................................................................................................................5-1Objectives.........................................................................................................................................5-1Exploring My eBay ..........................................................................................................................5-2

Agenda......................................................................................................................................5-2My eBay....................................................................................................................................5-3My eBay Views........................................................................................................................5-5Check Your Listing ................................................................................................................5-14Summary.................................................................................................................................5-17

After the Listing Closes ................................................................................................................5-18Agenda....................................................................................................................................5-18If Your Item Didn’t Sell..........................................................................................................5-19Unpaid Items (UPIs) ..............................................................................................................5-20If Your Item Does Sell ...........................................................................................................5-21Contacting the Buyer............................................................................................................5-22Fees Overview .......................................................................................................................5-26Payment ..................................................................................................................................5-32How Do You Get Your Money?............................................................................................5-34Withdrawing Funds...............................................................................................................5-36PayPal Fees............................................................................................................................5-39Final Details............................................................................................................................5-40Printing Shipping Labels with PayPal ................................................................................5-41Leave Feedback ....................................................................................................................5-44eBay Community ...................................................................................................................5-45The Learning Center .............................................................................................................5-46eBay Radio Group .................................................................................................................5-47Getting Help ...........................................................................................................................5-48Summary.................................................................................................................................5-50

Module Summary ..........................................................................................................................5-51

Page 6: Table of Contents

The Basics of Selling on eBay© 2006 ARI and eBay Inc.

TOC-vi Table of Contents

Appendix A: References

Tips and Tricks for Photography..................................................................................................A-2Options for Creating Digital Pictures ..................................................................................A-2What to Look for in a Digital Camera ..................................................................................A-2How to Move Your Pictures to Your Computer .................................................................A-3Editing Your Photograph .......................................................................................................A-3

Detailed Description Example ......................................................................................................A-4Set of 12 Bohemian Crystal Wine Glasses.........................................................................A-4Return Policy Best Practices ...............................................................................................A-5

HTML Tips........................................................................................................................................A-6What Is HTML? .......................................................................................................................A-6You Might Want/Need to Know HTML ...............................................................................A-6Where to Go to Get More Information on HTML...............................................................A-6

HTML Tag Summary.......................................................................................................................A-7Basics Fees Summary ...................................................................................................................A-9eBay Express Eligibility................................................................................................................A-13Glossary of Acronyms and Terms..............................................................................................A-14


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