Audience Theme Justification

Secondary Gore/Blood This theme mostly appeals to the secondary audience, because the male horror movie enthusiasts will enjoy and be entertained by this aspect in the movie. Also, because this theme will increase the effectiveness of the entertainment of this audience.

Secondary Music The music mostly appeals to the secondary audience, as the music adds to the effectiveness of the film and in this context increases the horror of the film for the horror film enthusiasts. The music also adds a lot to the horror and what happens in the film.

Primary Women/Stars The female cast mostly appeals to the primary audience, as the primary audience are strong and empowered women, therefore this will appeal to the primary audience as the female cast is not playing the stereotypical women in movies

Secondary Neil Marshall This theme will appeal to the secondary audience the most because the secondary audience are male horror movie fans, and as Neil Marshall is known for his horror movies they will therefore be attracted and watch the movie.

Additional Adventure This will appeal to the additional audience mostly, as the additional audience are extreme sports enthusiasts and extreme sports enthusiasts dwell on adventures, therefore they will enjoy and watch the movie because of the extreme sports included on the movie, one of which is caving.

Additional Caving This will mostly appeal to the additional audience, as they are extreme sports enthusiasts and caving is classed as an extreme sport. Therefore, the additional audience will be attracted by the extreme sport included in the film and will enjoy the film more. Also, the additional audience will be able to relate to the cast of the movie as they are too interested in extreme sports.

Additional Extreme Sports This will mostly appeal to the additional audience, as they are extreme sports enthusiasts, therefore they can relate to the extreme sports included in this movie, one of which is white water rafting. Also, the extreme sports included in this movie will attract the extreme sports enthusiasts to watch the movie and will increase the effectiveness of their entertainment, as they will be able to relate and have a higher interest of the movie.

Secondary Monsters This will mostly appeal to the secondary audience because they are male horror movie fans, and the monsters will increase the effectiveness of the horror in the movie, which is what the secondary audience is looking for, therefore this will increase the entertainment of the movie for the secondary audience. This will also increase the thrill of the movie for this audience.

Primary Drama This will mostly appeal to the primary audience, because the primary audience are women, therefore as women mainly enjoy drama within a film, this will attract the primary audience to watch the film and this will make the film more enjoyable of the primary audience.

Secondary Narrative This will appeal to the secondary audience mostly, as they are horror movie fans. Therefore, this will appeal to the secondary audience because of the fact that in the movie no one survives the cave, therefore this aspect adds to the horror and gore in the movie, as a result increasing the entertainment of the secondary audience.