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Page 1: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 2: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

AB

OU

T M

E• FONDLY CALLED THE ELECTRIC TEMI

• I’M A WIFE AND MUM OF 2 ADORABLE BOYS

• I HAVE 2 DEGREES IN ENGLISH AND LLB LAW

• I’M A CERTIFIED BUSINESS AND LIFE COACH

• CERTIFIED JOHN MAXWELL DISC TRAINER

• 2 TIME AMAZON BESTSELLING AUTHOR

• NEURO LINGUISTIC PROGRAMMING PRACTITIONER

• MANAGEMENT CONSULTANT ON PERSONAL

BRANDING AND PEAK PERFORMANCE

• ONLINE BUSINESS COACH ON DIGITAL PRODUCTS

CREATION AND SALES FUNNELS

• I’VE BEEN WORKING FROM HOME SINCE 2014 AND

I’M ALSO KNOWN AS THE MILLIONAIRE HOUSEWIFE.

Page 3: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

MY GOAL FOR THIS CLASS:

•To show you that the only way for you to impact lots of people

and enjoy plenty of goodwill as a professional is by building and

managing your personal brand.

Page 4: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

IN THIS CLASS, YOU WILL LEARN:

•What personal branding is and why it's important to have one.

•How to manage your personal brand.

• The tangible and intangible elements of personal branding.

•Must have personal branding platforms.

•Brand competition management.

Page 5: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

RECOMMENDED NOTE-TAKING SLIDES

Draw a single line in the middle of your notes to form 2 columns.

On the left, write out what you will stop doing and on the right,

write what you will start doing.

Page 6: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

SHALL WE?

Page 7: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

WHAT IS BRANDING?

IT IS HOW YOU MAKE SURE THAT YOUR NAME,

LOGO, PRODUCTS AND PACKAGING SYSTEMS,

WORK TOGETHER TO:

• REVEAL YOUR PURPOSE

• EXPRESS YOUR PASSION

• PROVE YOUR WORTH

Page 8: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

WHAT IS PERSONAL BRANDING?

• Personal branding is the art and science of influencing the perception others have about you.

• It involves finding your uniqueness, building a reputation on the things you want to be known

for, then allowing yourself to be known for them.

• As a professional, branding yourself means to intentionally develop a unique, professional

identity and coherent and consistent message that sets you apart from others either in your

department, company or in your industry.

Page 9: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 10: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 11: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 12: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

SIMPLY PUT…

Personal Branding is how who you are and the

value you carry, attracts and influences others,

especially those you want to serve.

Page 13: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

WHY IS IT IMPORTANT TO BUILD OR MANAGE YOUR PERSONAL BRAND?

• Branding yourself allows more people to get to know who you are and the value you carry and

what you are great at.

• It positions you as the expert or go-to person in your industry.

• It opens you up to signature opportunities. That is, opportunities tailored just for you.

• It differentiates you from the competition; and

• Wealth creation because people don’t just pay for value, they pay for perceived value.

Page 14: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 15: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

PERSONAL BRANDING

Page 16: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

MILLION DOLLAR QUESTION…

Page 17: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

EXERCISE

GIVE ME ONE WORD/PHRASE/SENTENCE THAT DESCRIBES YOU IN THE CHAT BOX.

WRITE OUT 5 WORDS OR PHRASES THAT YOU WILL LIKE PEOPLE TO ASSOCIATE WITH YOUR BRAND.

Page 18: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

THE 10 PILLARS OF YOU

1. Values2. Beliefs3. Thoughts4. Feelings5. Motivators6. Downers7. Character8. Purpose9. Idiosyncrasies10. Tendencies & Triggers

Page 19: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 20: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

THE 3 SHAPERS OF PERCEPTION

•How you look physically

•How you speak

•How you write

Page 21: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

THE 5 UNSEEN SHAPERS OF YOU

•Who and what you listen to

•Resources

•Who you stay around

•Your interpretation of things

Page 22: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 23: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

TANGIBLE BRAND ELEMENTS

•Brand name

•Logo

•Colours

•Fonts

Page 24: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

INTANGIBLE BRAND ELEMENTS•Vision statement

•Mission statement

•Values

•Philosophy

•Brand story

Page 25: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

MUST-HAVE PERSONAL BRANDING CHANNELS•Linkedin

•Twitter

•Instagram

•Youtube

•Website

•A blog

•A book (highly recommended)

Page 26: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

BRAND MANAGEMENT• Study your competition and acknowledge the edge they have over you.

• Invest massively and continually in yourself and your self-awareness so you can unravel your

own super power.

• Be super clear on your values.

• Know what is important to you and what you are willing to do to achieve it.

• Keep "what is important to you" very close to you.

• Finally and most powerfully, take your dream off the auction block.

Page 27: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a
Page 28: T ME...WHAT IS PERSONAL BRANDING? • Personal branding is the art and science of influencing the perception others have about you. It involves finding your uniqueness, building a

THANK YOU!

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