t echniques for e ffective a lcohol m anagement team c oalition a lcohol m anagement b est p...
TRANSCRIPT
TECHNIQUES for EFFECTIVE ALCOHOL MANAGEMENT
TECHNIQUES for EFFECTIVE ALCOHOL MANAGEMENT
TEAMTEAM C COALITIONOALITION
AALCOHOL LCOHOL MMANAGEMENTANAGEMENT B BESTEST PPRACTICESRACTICES
TEAM COALITIONTEAM COALITION
An alliance of professional and collegiate sports, An alliance of professional and collegiate sports,
entertainment facilities, concessionaires, stadium entertainment facilities, concessionaires, stadium
service providers, the beer industry, broadcasters, service providers, the beer industry, broadcasters,
governmental traffic safety experts, and others governmental traffic safety experts, and others
working together to promote responsible drinking working together to promote responsible drinking
and positive fan behavior at sports and and positive fan behavior at sports and
entertainment facilities.entertainment facilities.
TEAM COALITION MEMBERS
TEAM COALITION MEMBERS
STRATEGIC PARTNERSSTRATEGIC PARTNERS
• GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association
• HERO CampaignHERO Campaign
• IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police
• NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association
• RADD: The Entertainment Industry’s Voice for Road SafetyRADD: The Entertainment Industry’s Voice for Road Safety
• SMA: Stadium Managers AssociationSMA: Stadium Managers Association
• SUM: Soccer United MarketingSUM: Soccer United Marketing
RESPONSIBLE DRINKING…
OXYMORON OR MANAGEABLE CHALLENGE
RESPONSIBLE DRINKING…
OXYMORON OR MANAGEABLE CHALLENGE
WHEN EVERYONE TAKES RESPONSIBILITY
WHEN EVERYONE TAKES RESPONSIBILITY
• League, security reps
• Sports Franchise
• Facility Managers
• Arena Authority
• Concessionaire
• Alcohol Industry
• League, security reps
• Sports Franchise
• Facility Managers
• Arena Authority
• Concessionaire
• Alcohol Industry
• Staffing Companies
• Parking Management
• Maintenance
• Liquor Control Board
• Law Enforcement
• Fans
• Staffing Companies
• Parking Management
• Maintenance
• Liquor Control Board
• Law Enforcement
• Fans
EVERYONE WINSEVERYONE WINS
HOW CAN TEAM HELP PROMOTE RESPONSIBLE
DRINKING?
HOW CAN TEAM HELP PROMOTE RESPONSIBLE
DRINKING?REASONABLE
EFFORTS• Train ALL facility employees in effective alcohol
management
• Define, communicate, and enforce Code of Conduct and alcohol service policies
• Provide tools for guests to support your efforts
• Alert stakeholders of your efforts
REASONABLE EFFORTS
• Train ALL facility employees in effective alcohol management
• Define, communicate, and enforce Code of Conduct and alcohol service policies
• Provide tools for guests to support your efforts
• Alert stakeholders of your efforts
REASONABLE EFFORTSREASONABLE EFFORTS
• Training for ALL facility employees in effective alcohol management, including certification
– Look for WARNING SIGNS OF IMPAIRMENT
– Enforce ALCOHOL SERVICE POLICIES
– INTERVENE to avoid escalation and keep fans safe
– Instill TEAMWORK among all job functions
• Training for ALL facility employees in effective alcohol management, including certification
– Look for WARNING SIGNS OF IMPAIRMENT
– Enforce ALCOHOL SERVICE POLICIES
– INTERVENE to avoid escalation and keep fans safe
– Instill TEAMWORK among all job functions
Evaluating ResponsesEvaluating ResponsesEvaluating ResponsesEvaluating Responses
Level OneLevel One Most EffectiveMost Effective– The employee handles the The employee handles the
situation effectivelysituation effectively
Level TwoLevel TwoModerately EffectiveModerately Effective– The employee attempts to The employee attempts to
intervene but is not completely intervene but is not completely successfulsuccessful
Level ThreeLevel ThreeIneffectiveIneffective– The employee does not The employee does not
effectively manage the situationeffectively manage the situation
NBA ARENA EMPLOYEES TEAM-CERTIFICATION
NBA ARENA EMPLOYEES TEAM-CERTIFICATION
OperationsOperationsSecurity/ Security/ StaffingStaffing ConcessionsConcessions TotalTotal
20102010 1,1031,103 219219 3,7293,729 5,0515,051
Previous 2 YrsPrevious 2 Yrs 2,6012,601 208208 9,6499,649 12,45812,458
TotalTotal 3,7043,704 427427 13,37813,378 17,50917,509
5,051 NBA Arena Employees 5,051 NBA Arena Employees TEAM-Certified in 2010TEAM-Certified in 2010
5,051 NBA Arena Employees 5,051 NBA Arena Employees TEAM-Certified in 2010TEAM-Certified in 2010
Milwaukee BucksMilwaukee Bucks LevyLevy 2323
Minnesota TimberwolvesMinnesota Timberwolves ARAMARKARAMARK 409409
New Jersey NetsNew Jersey Nets ARAMARKARAMARK 142142
New Orleans HornetsNew Orleans Hornets CenterplateCenterplate
New York KnicksNew York Knicks In HouseIn House 610610
Oklahoma City ThunderOklahoma City Thunder LevyLevy 5858
Orlando MagicOrlando Magic LevyLevy
Philadelphia 76ersPhiladelphia 76ers ARAMARKARAMARK 1,7341,734
Phoenix SunsPhoenix Suns LevyLevy
Portland TrailblazersPortland Trailblazers AEG, OvationsAEG, Ovations 8686
Sacramento KingsSacramento Kings In HouseIn House
San Antonio SpursSan Antonio Spurs ARAMARK, ArgusARAMARK, Argus 88
Toronto RaptorsToronto Raptors In HouseIn House
Utah JazzUtah Jazz In HouseIn House
Washington WizardsWashington Wizards ARAMARKARAMARK 519519
Atlanta HawksAtlanta Hawks LevyLevy
Boston CelticsBoston Celtics DNC SSDNC SS 137137
Charlotte BobcatsCharlotte Bobcats LevyLevy 8181
Chicago BullsChicago Bulls Levy, Std PrkLevy, Std Prk 557557
Cleveland CavaliersCleveland Cavaliers ARAMARKARAMARK
Dallas MavericksDallas Mavericks DNC SSDNC SS
Denver NuggetsDenver Nuggets ARAMARKARAMARK 245245
Detroit PistonsDetroit Pistons CenterplateCenterplate
Golden State WarriorsGolden State Warriors LevyLevy
Houston RocketsHouston Rockets LevyLevy
Indiana PacersIndiana Pacers LevyLevy
Los Angeles ClippersLos Angeles Clippers AEG, LevyAEG, Levy
Los Angeles LakersLos Angeles Lakers AEG, LevyAEG, Levy
Memphis GrizzliesMemphis Grizzlies LevyLevy 127127
Miami HeatMiami Heat LevyLevy
71,000 Designated Drivers in 2009/1071,000 Designated Drivers in 2009/1071,000 Designated Drivers in 2009/1071,000 Designated Drivers in 2009/10
• Top 5 NBA Teams for Designated Drivers in 2009/10Top 5 NBA Teams for Designated Drivers in 2009/10
• Top 3 NBA Teams for Designated Drivers in 2008/09Top 3 NBA Teams for Designated Drivers in 2008/09
• Top 5 NBA Teams for Designated Drivers in 2009/10Top 5 NBA Teams for Designated Drivers in 2009/10
• Top 3 NBA Teams for Designated Drivers in 2008/09Top 3 NBA Teams for Designated Drivers in 2008/09
Designated-Driver Program Designated-Driver Program WinnersWinners
Designated-Driver Program Designated-Driver Program WinnersWinners
REASONABLE EFFORTSREASONABLE EFFORTS
• Define, communicate and enforce Code of Conduct and alcohol service policies
– Limit tailgating hours
– Deny entry to those showing significant warning signs
– Limit number of alcohol beverages per transaction
– Set maximum serving size
– Cut-off alcohol sales before end of event
– ID checks
– Keep outside alcohol out and inside alcohol in
• Define, communicate and enforce Code of Conduct and alcohol service policies
– Limit tailgating hours
– Deny entry to those showing significant warning signs
– Limit number of alcohol beverages per transaction
– Set maximum serving size
– Cut-off alcohol sales before end of event
– ID checks
– Keep outside alcohol out and inside alcohol in
REASONABLE EFFORTSREASONABLE EFFORTS
REASONABLE EFFORTSREASONABLE EFFORTS
• Provide tools for guests to support your efforts
– Designated-driver program
– Responsibility Has Its Rewards campaign
– Safe ride home
– Public transportation
• Provide tools for guests to support your efforts
– Designated-driver program
– Responsibility Has Its Rewards campaign
– Safe ride home
– Public transportation
RESPONSIBILITY HAS ITS REWARDS
RESPONSIBILITY HAS ITS REWARDS
• Buckle Up• Never Drive Drunk• Always Have A
Designated Driver
• Buckle Up• Never Drive Drunk• Always Have A
Designated Driver
RHIR PLEDGERHIR PLEDGE
• Branded Photos• Video Messages• Tickets to Future
Events
• Branded Photos• Video Messages• Tickets to Future
Events
REWARDSREWARDS
RESPONSIBILITY HAS ITS REWARDS SWEEPSTAKESRESPONSIBILITY HAS ITS REWARDS SWEEPSTAKES
• Sweepstakes encouraging fans to be designated drivers
• NBA, MLB, MLS, NFL, NHL and NCAA participate
• Over 500,000 fans pledged in 2009
• Grand prize winners attend NBA Finals – Designated Drivers for the Season representing the two teams competing in the Finals
• First prize winner attends the NBA All-Star Game in the following year
• Sweepstakes encouraging fans to be designated drivers
• NBA, MLB, MLS, NFL, NHL and NCAA participate
• Over 500,000 fans pledged in 2009
• Grand prize winners attend NBA Finals – Designated Drivers for the Season representing the two teams competing in the Finals
• First prize winner attends the NBA All-Star Game in the following year
LOS ANGELES LAKERS
DESIGNATED DRIVER FOR THE SEASON
JULIE HSU
LOS ANGELES LAKERS
DESIGNATED DRIVER FOR THE SEASON
JULIE HSU
BOSTON CELTICS DESIGNATED DRIVER
FOR THE SEASON
BILL FONTE
BOSTON CELTICS DESIGNATED DRIVER
FOR THE SEASON
BILL FONTE
2010 NBA FINALS2010 NBA FINALS
REASONABLE EFFORTSREASONABLE EFFORTS
• Alert stakeholders of your efforts
– Fans Don’t Let Fans Drive Drunk program
– Communications for radio and TV broadcasters
– Press releases
– Web site posts
– Prepare message points to respond to media inquiries
• Alert stakeholders of your efforts
– Fans Don’t Let Fans Drive Drunk program
– Communications for radio and TV broadcasters
– Press releases
– Web site posts
– Prepare message points to respond to media inquiries
PROMOTE ACCOMPLISHMENTS
PROMOTE ACCOMPLISHMENTS
When Everyone Takes Responsibility
Everyone WinsWhen Everyone Takes Responsibility
Everyone WinsJill Pepper
Executive DirectorTEAM Coalition703-647-7431
Jill Pepper Executive Director
TEAM Coalition703-647-7431