TAKING YOUR EVENT TO THE NEXT LEVEL

USPTA Mid-Atlantic Convention

Bill Riddle

• USPTA Elite Professional and Tester • PTR Tennis Professional and Tester/ Clinician • TIA Global Cardio Tennis Speakers Team • Tournament Director and Co-Chair for Music

City Tennis Invitational • Produced and directed tennis events in 12

different countries • Radio Show host

What makes it an

“event”?

Objectives:1. Ask … what do I want?2. Compare and evaluate

your current event 3. Leave with a road map

DREAM BIG

• Best possible date1

• Best possible venue 2

• Best possible plan B3

Choices…

CREATING A BUZZ- What will create a buzz ?- What will get people out ?- What makes my event

attractive to sponsors ?- What makes my event special ?

Staffing

• Leadership • Committee(s)• Event Staff• Volunteers• Security• Set up and clean

up

Marketing & Media• Photographer + 1• Celeb Spokesperson• Press Releases • PR Firm • Local TV • Local Radio• YOU are your best promoter• Social network

Attracting & Securing ….• Sponsors

– Target audience– Demographics– What is our value

• Celebrities– Connections– TV and Radio– Think outside the box of tennis

• VIP involvement– Mayor or Governor – High profile coaches

On Site Needs…

• Transportation– Players and volunteers– Equipment

• Sponsors & VIP’s– Private area– Food and drink– Security

• Hospitality – Food and drinks – Beer and wine– On site vending – Legal bartender

• Media – Live remotes– Media area

Event Extras…• Demo Day • Pro Am• Kids Carnival area• Food trucks• Military and Fire Trucks• Lead up events

Challenges …

• Weather • Seasoned staff• Volunteers• No shows !!• Players dropping out

EVENT WRAP UP

• Thank You to everyone• Committee Lunch within a

month• Sponsor goodie bag – hand

deliver• Participant evaluations on

site

TAKE AWAY…OBJECTIVES…QUESTIONS …