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Newspapers Chapter 4

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Copyright©1997, Allyn & Bacon

NEWSPAPERSImportance as Medium

Major news source for most people

1 of 3 Americans reads one daily

1,570 daily papers in United States

60 million copies daily

Local advertisers’ preferred medium

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NEWSPAPERSNational Dailies

Wall Street Journal- Barney Kilgore reshaped WSJ 1940s

- Part of Dow Jones

USA Today- Al Neuharth created 1982

- Part of Gannett

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Copyright©1997, Allyn & Bacon

NEWSPAPERSNational Dailies

Christian Science Monitor

- Mary Baker Eddy founded 1908

- Church is publisher

National Editions: NY and LA TImes

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Copyright©1997, Allyn & Bacon

NEWSPAPERS Challenges for Dailies

Circulation patterns- Sales declining

- Young people aren’t buying

Advertising patterns- More competing media

- Traditional advantages withering• Portability, Diverse indexed content, Depth

coverage, Low cost

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Copyright©1997, Allyn & Bacon

NEWSPAPERS Challenges for Dailies

Newspaper Websites

- Not yet turning a profit

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Copyright©1997, Allyn & Bacon

Newspapers Chapter 4

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