Systems Dynamics Modelling for BAs

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<ul><li> 1. System Dynamics Modelling for Business Analysts IIBA UK Event Barclays, Westwood Park Martin KuncManaging Complexity Ltd / Warwick Business School </li> <li> 2. Agenda How I knew about System Dynamics (SD) Introduction to SD Case Study </li> <li> 3. How I knew about System Dynamics (SD)1994 Started working at Arthur Andersen Business Consulting Practice In one of the many training activities, we were introduced to </li> <li> 4. An Event-Oriented View of Problems </li> <li> 5. Event-oriented view of the world Goals Problem Decision ResultsSituation </li> <li> 6. Decisions Goals EnvironmentOur decisions alter our environment, leading to new decisions, Decisions Side Goals Effects Environment Goals of Other Agents Actions of Others but also triggering side effects, delayed reactions, changesin goals and interventions by others. These feedbacks may lead to unanticipated results and ineffective policies. </li> <li> 7. A System Thinking View of Problems </li> <li> 8. How I knew about System Dynamics (SD)1997 MBA, Course on System Dynamics Modelling2000 Ph.D., London Business School System Dynamics Modelling and Strategy2003 Project in Marketing2005 Project in Workforce Planning2007 Project in Supply Chain Redesign Wine Tourism in Chile Marketing2010 Pharmaceutical Industry Pricing and Competition </li> <li> 9. Introduction to SD Two main components: Feedback is one of the two main concepts of system dynamics theory. Stocks and Flows are the second central concept of system dynamics theory. </li> <li> 10. Introduction to SD If your audience was confused by - Market Unit Share Costsyou might make the intermediate concepts explicit as follows: + Production + Cumulative Production Volume - Experience Market Unit Share Costs </li> <li> 11. Introduction to SD </li> <li> 12. Introduction to SD Customer Base Delay Customer ServiceSatisfaction Requests Service Quality Service Adequacy Resources of Service Delay </li> <li> 13. Dynamics of Multiple-Loop SystemsWord of Clients Clients ClientsMouth lossesSketch a graph showing the behaviour of the number of clientsover time. </li> <li> 14. Introduction to SD Claims unsolved, new claims, claims solved Employees, hiring, retiring </li> <li> 15. new claimsclaims solved </li> <li> 16. 500 new claims claims solved 0 </li> <li> 17. Introduction to SD - Modelling </li> <li> 18. Introduction to SD - Modelling </li> <li> 19. Case Study: Workforce Planning Kunc, M. 2008. Achieving a balanced organizational structure in professional services firms: Some lessons from a modeling project. System Dynamics Review, 24 (2): 119 143 </li> <li> 20. Case Study: Workforce Planning </li> <li> 21. Case Study: Workforce Planning </li> <li> 22. Case Study: Workforce Planning </li> <li> 23. Case Study: Workforce Planning </li> <li> 24. Case Study: Workforce Planning </li> <li> 25. Questions???martin.kunc@managingyourcomplexity.co.uk / martin.kunc@wbs.ac.uk Thank you </li> </ul>

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