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======!"§==Systems= ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004,

Content Enabling Billing PlatformT-Systems

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Business ModelsRequirementsSolutionImplementation

Mobile Billing Systems 2004Budapest, September 27th, 2004

Christoph Appel, T-Systems

[email protected] ConEBi - Content Enabling & Billing

Platform© T-Systems 200408.09.2004, Seite 1

ConEBi - Content Enabling & Billing Platform© T-Systems 200408.09.2004,

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ConEBi - Content Enabling & Billing PlatformMotivation

Klaus Elix, CTO AMS:

“Mobile network operators cannot afford to wait and see which content and services will satisfy end customers. They now have to actively look for partners providing mobile content, and to play, test and adjust the applications to be successful. Low flexibility, weak infrastructure as well as vague agreements for revenue sharing and the billing process with content providers will restrict the network operator‘s scope and threaten his financial success.“


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ConEBi - Content Enabling & Billing Platform Content

Business models for selling content

Requirements for a content enabling platform

Solution

Technical implementation


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ConEBi - Content Enabling & Billing Platform Business models for selling content

Three major parties:

Network operator/ISP Content provider End customer

Networkoperator/

ISP

Endcustomer

Contentprovider


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ConEBi - Content Enabling & Billing Platform Business models for selling content

The network operator/ISP can act as: Reseller, Service Partner, or 3rd Party Enabler.

These roles differ in: Legal relations Delivery relations Ownership of tariffs and products Ownership of customers

Networkoperator/

ISP

Endcustomer

Contentprovider


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ConEBi - Content Enabling & Billing Platform Business model reseller

Networkoperator/

ISP

Endcustomer

Contentprovider

Contract regardingtransport and content

Contract regarding delivery of content

A mobile network operator purchases content from a content provider and sells it under its own brand.


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ConEBi - Content Enabling & Billing Platform Business model 3rd party enabler

Networkoperator/

ISP

Endcustomer

Contentprovider

Contract regardingtransport

Contract regardingenabling services

Contract regardingcontent

Without enabling services, this

business model corresponds to

today‘s payment on the internet.

CP markets content on his own responsibility, purchases enabling services (e.g. location information) from NO.


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ConEBi - Content Enabling & Billing Platform Business model service partner

Networkoperator/

ISP

Endcustomer

Contentprovider

Contract regardingtransport (and content)

Contract regardingtransport of content(and enabling services)

Optional:Contract regardingcontent

Content provider markets content in co-operation with network operator.


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ConEBi - Content Enabling & Billing Platform Business models: Variations and Derivations

CommissioningInstead of some fixed share, the partner receives a revenue-dependent commission for the delivered content

FactoringThe NO/ISP buys the (end customer) receivables from the content provider, then carrying out billing and collection


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Solution



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ConEBi - Content Enabling & Billing Platform Requirements for a content enabling platform (1/3)

Verification of coverage and fraud prevention before content is purchased, and

Definition of usage limits, because

Depending on the business model, the loss of bad debts is accounted to the content provider or network operator


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Delayed processing of Call Detail Records due to batch processing should be avoided, else one could encounter:

Overdrawing of prepaid accounts or budgets

Insufficient or delayed fraud detection


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Revenue sharing between network operators and content providers

Settlement of receivables between network operator and content providers has to be reproducible


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ConEBi - Content Enabling & Billing Platform Requirements for coverage verification

End customer Content provider NO/ISPService request

Service delivery

Accounting request

Accounting verification

One-tiered scenario

Intention is transactional security during content delivery

Transaction platform


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ConEBi - Content Enabling & Billing Platform Requirements for coverage verification

End customer Content provider NO/ISPService request

Coverage check req

Coverage verification(with expiry date)Service delivery

Accounting request

Accounting verification

Two-tiered scenario

Intention is transactional security during content delivery

Transaction platform


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Solution



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A transaction platform manages authentication checks and coverage verification and generates CDRs

An additional InterProviderBilling system (iProB) is introduced for settlement between network operator and content providers

The already existing retail billing systems of network operator andservice providers is connected to the transaction platform

Various options (protocols and formats) for connecting to the transaction platform are offered to the content providers

Benefit for the telco: The company-critical end customer billing system remains untouched!

ConEBi - Content Enabling & Billing Platform Solution


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ConEBi - Content Enabling & Billing Platform Data flow for reselling (and service partner model)

ContentAuthentication/AuthorisationAccounting dataEnabling services (optional)

Retailbilling

Enabling services

Tra

nsa

ctio

n p

latf

orm

(12)

(11)

Content Portal

End customer1

17

18iProB

8 + 20

4

5

3

9

(14)

2

7 + 19

6

(13)

Content provider

16

15

(10)

Only the most important flows are shown,depending on the implementation the exact order may vary.

Network operator/ISP


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ConEBi - Content Enabling & Billing Platform Data flow for 3rd party enabling

Retailbilling

Enabling services

Tra

nsa

ctio

n p

latf

orm

(12)

(11)

Content provider

End customer1

1516

iProB

8 + 18

4

5

3

(10)

9

(14)

2

7 + 17

6

(13)

ContentAuthentication/AuthorisationAccounting dataEnabling services (optional)

Network operator/ISP

Only the most important flows are shown,depending on the implementation the exact order may vary.


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Solution



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ConEBi - Content Enabling & Billing Platform Technical implementation

The transaction platform is best implemented using EAI:

Well-defined business processes with status information

Distribution of data between several applications Connecting applications with different data formats

and protocols Transaction concept excludes loss of data (which

would be intolerable) Statistics regarding data flows and content

transactions are provided, being essential for controlling and business development

The transaction platform may become mission-critical!


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ConEBi - Content Enabling & Billing Platform Benefits of the solution (1/3)

Existing systems need not be touched EAI adapts to the existing systems‘ interfaces

The solution fits best into the existing IT infrastructure

The existing retail billing needs not (necessarily) be changed


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No restrictions as regards the nature of content and method of payment

Modularity and extensibility, no monolithic architecture

Quick adaptation of the business logic configured in the EAI tool to new business requirements

Flexibility Short time-to-market


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Processes via EAI are transaction safe, reproducible and analysable

Auditing acceptability Input for billing/accounting Input for statistical analysis/Data warehouse


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ConEBi - Content Enabling & Billing Platform Conclusion

How to sell content?

Content download is more than surfing the WWW - it is a complex business transaction

Webshop Vitria Singl.eView Contentserver

Anfrage mit Username/PasswortVerifikation Username/Passwort

PreisberechnungBudgetprüfung

OK und PreisBestätigung

PreisberechnungBudgetreservierung

Bereitstellung ContentOK und „Freischaltcode“

Content „löschen“Umsatz verbuchen

Download

ReportingReport

Auwahl Content/Eingabe Username/

Passwort

Bestätigung(oder Abbruch)

BestätigungDownload

(oder Stornierung)


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ConEBi - Content Enabling & Billing Platform Conclusion

Not sufficient to just set up a new, dedicated billing system for partner billing

A platform able to handle different business models is needed,a platform enabling a carrier to quickly and flexibly implement new business models

The requirements can be dealt with:T-Systems has realized the presented architecture in form of a showcase


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ConEBi - Content Enabling & Billing Platform Contact

Here you can reach us...

Dr. Klaus WinkelmannSOE Manager BillingT-Systems GEI GmbH , DarmstadtPhone: +49 6151 820 [email protected]

Christoph AppelConsultantT-Systems GEI GmbH , DarmstadtPhone: +49 6151 820 [email protected]


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ConEBi - Content Enabling & Billing Platform

Backup


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Extension by inclusion of Service Level Management, as shown in the Catalyst Project „IP Interconnect & Content Settlement“:

Permanent monitoring of service quality for certain service (e.g. video streaming)

Customer receives refunds in case of SLA violations Service quality monitoring enables to determine, which

partner is responsible for the SLA violation (net operator, content provider, ...)

SLA-violations are incorporated into the inter provider billing:Customer refund is paid by the partner being responsible

ConEBi - Content Enabling & Billing PlatformPossible extensions

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