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Resources The Pros Use Even though you’re running a local business, email is a great way to market your products and services. More than 90% of customers check their email at least once a day. Connecting with customers through email is one of the most direct ways to market. Let’s take a look at 25 of the top email marketing resources available http://fitsmallbusiness.com/ 1) Email Marketing: How To Push Send And Grow Your Business By Brian Clark. Brian, of Copyblogger fame, wrote a comprehensive eBook on the topic of email marketing. You learn the basics of getting more suResources The Pros Use Even though you’re running a local business, email is a great way to market your products and services. More than 90% of customers check their email at least once a day. Connecting with customers through email is one of the most direct ways to market. Let’s take a look at 25 of the top email marketing resources available http://fitsmallbusiness.com/ 1) Email Marketing: How To Push Send And Grow Your Business By Brian Clark. Brian, of Copyblogger fame, wrote a comprehensive eBook on the topic of email marketing. You learn the basics of getting more suTRANSCRIPT
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social advertising
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Native Advertising
what
“the feed”
“native advertising”
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Creative!
Copy strategy
HowPlatform centric!
Creative
Copy strategy
Creative
Creative
Creative
HowPlatform centric!
Creative!
Copy strategy
Influence
1. Authority
2. Commitment
aka Continuity
3. Liking
4. Reciprocity
5. Scarcity / Urgency
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On average, five times as many people read the headlines as read the body copy David Ogilvy
It follows that unless your headline sells your product, you have wasted 90% of your money !David Ogilvy
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I want to drive downloads of my mobile app
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