SYPDigital Skills

27 June 2011

Sources…

• DCMS Estimates, December 2010• IDBR 2009• Labour Force Survey 2010• Skillset (2010) Creative Media Employer Survey• Skillset (2010) Creative Media Workforce Survey• Skillset Publishing Digital Futures (2011)

Publishing: the numbers

1 11,600 companies2 88% employers <10 staff; 2% 100+ staff3 194,650 people working in the industry4 36% based in London & 14% in south east 5 38% Associate Professional & Technical roles6 28% Managers & Senior Officials7 67% >35 years old

Recruitment

New recruits in 2010

• 21% from Creative Media industries• 43% outside of Creative Media industries• 37% direct from education• 13% had current vacancies• 36% of these hard to fill

Recruitment

Reasons vacancies are proving hard to fill:

• 92% Lack skills or talent company demands• 83% Lack attitude, motivation or personality• 56% Lack relevant work experience

Introducing the Bookhttp://www.youtube.com/v/aX0-nqRmtos

Skills shortages – new entrants

1 31% Sales and marketing skills

2 21% Creative talent

3 17% Skills using software packages

4 16% Multi-skilling

5 13% Leadership and management & Finance

Skills gaps in existing workforce

1 69% Sales and marketing skills

2 53% Technical skills

3 45% Skills using software packages

4 38% Business skills

5 37% Leadership and management

6 29% Multi-skilling

7 28% Develop content for multiple platforms

8 27% Finance

What happens when there are skills gaps?

Causes company to:

• 75% delay products• 49% lose business• 48% outsource work• 48% increase costs• 35% difficulty meeting quality standards

@sashers recommendations

• Product, brand management and development• Multimedia production• IP, metadata and tagging• Data analysis, insight and research• Ability to price and sell in digital• Digital marketing• Customer relationship management

The Future of Publishing by Dorling Kindersley http://www.youtube.com/v/Weq_sHxghcg

Thank you

• @sashers• @SkillsetSSC• suzannek@skillset.org• http://www.skillset.org/publishing/industry/