SynthesisGroup 2 : “Pangako vs nagawa”• Need for communication strategy for whole of govt• Communication in terms that “the Boss” understands

Fiscal discipline = “pagtitipid” Competence among civil service = “pakitang gilas”

Group 1: Go PNoy Go Pinoy [Going Forward (& Upward)]• Good governance, Green Growth, Getting peace, God-centered

Group 3: “Kahit makitid, daang matuwid”• Better quality of life thru basic social services• Comprehensive resettlement, financial empowerment, land tenure,

potable water & sanitation, social justice

Synthesis• Need for communication themes, rather than

institutional• Public sees gov’t as one (one voice, one message)• In formulating themes, imbue message with sense of

history to more effectively elicit emotion• Generate PNoy speeches on excellence• Maximize use of resources (new media, unused P3M

load, 30 hrs cable airtime per mo.)• Approach media not only when we need them• Revival of One morning TV program

(NBN4+RPN9+IBC13)

SynthesisNext Steps• Generate common themes– Good governance– Social justice– Economic growth (employment)– Public-private partnership

• Generate “below the line” strategies• Info roadshow• Invite other housing agencies (HDMF, HGC, HUDCC);

Invite PCPSD; monthly meetings• Training for Department Spokespersons